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SEC Comment Letter for TRUPANION, INC. (TRUP) (CIK 0001371285) (TRUP) — Sep 26, 2017

TRUPANION, INC. (TRUP) (CIK 0001371285)
Date: Sept. 26, 2017 · CIK: 0001371285 · Accession: 0000000000-17-034160

AI Filing Summary & Sentiment

Date
September 25, 2017
Author
Not clearly detected
Form
UPLOAD
Company
TRUPANION, INC. (TRUP) (CIK 0001371285)

Letter

September 25, 2017 Darryl Rawlings Chief Executive Officer and President Trupanion, Inc. 6100 4th Avenue S, Suite 200 Seattle, WA 98108 Trupanion, Inc. Form 10-K for Fiscal Year Ended December 31, 2016 Filed February 15, 2017 File No. 001-36537Re: Dear Mr. Rawlings: We have reviewed your filing and have the following comment. In our comment, we may ask you to provide us with information so we may better understand your disclosure. Please respond to the comment within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comment applies to your facts and circumstances, please tell us why in your response. After reviewing your response to the comment, we may have additional comments. Annual Report on Form 10-K for Fiscal Year Ended December 31, 2016 Business, page 3 1. We refer to your IPO prospectus dated July 17, 2014, which discloses that dogs represented 85% of your enrolled pets as of March 31, 2014 while cats accounted for 15% of enrolled pets. Please tell us whether these percentages have remained constant since March 31, 2014 and explain to us why you do not provide a breakdown of enrolled pets in your Form 10-K. To the extent that your business depends on providing dog coverage, please also tell us why you do not address this market separately from cats in your Business section and, as applicable, in your Management’s Discussion and Analysis section. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff.

Darryl Rawlings Trupanion, Inc. September 25, 2017 Page 2 Please contact Christine Westbrook at (202) 551-5019 or Joseph McCann at (202) 551- 6262 with any questions. Division of Corporation Finance Office of Healthcare & Insurance cc: James D. Evans, Esq.

Show Raw Text
September 25, 2017
Darryl Rawlings
Chief Executive Officer and President
Trupanion, Inc.
6100 4th Avenue S, Suite 200
Seattle, WA 98108
Trupanion, Inc.
Form 10-K for Fiscal Year Ended December 31, 2016
Filed February 15, 2017
File No. 001-36537Re:
Dear Mr. Rawlings:
We have reviewed your filing and have the following comment.  In our comment, we
may ask you to provide us with information so we may better understand your disclosure.
Please respond to the comment within ten business days by providing the requested
information or advise us as soon as possible when you will respond.  If you do not believe our
comment applies to your facts and circumstances, please tell us why in your response.
After reviewing your response to the comment, we may have additional comments.
Annual Report on Form 10-K for Fiscal Year Ended December 31, 2016
Business, page 3
1. We refer to your IPO prospectus dated July 17, 2014, which discloses that dogs
represented 85% of your enrolled pets as of March 31, 2014 while cats accounted for 15%
of enrolled pets.  Please tell us whether these percentages have remained constant since
March 31, 2014 and explain to us why you do not provide a breakdown of enrolled pets
in your Form 10-K.  To the extent that your business depends on providing dog coverage,
please also tell us why you do not address this market separately from cats in your
Business section and, as applicable, in your Management’s Discussion and Analysis
section.
We remind you that the company and its management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence of
action by the staff.

Darryl Rawlings
Trupanion, Inc.
September 25, 2017
Page 2
Please contact Christine Westbrook at (202) 551-5019 or Joseph McCann at (202) 551-
6262 with any questions.
Division of Corporation Finance
Office of Healthcare & Insurance
cc: James D. Evans, Esq.