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SEC Company Response from National CineMedia, Inc. (NCMI) (CIK 0001377630) (NCMI) — Jul 19, 2016

National CineMedia, Inc. (NCMI) (CIK 0001377630)
Date: July 19, 2016 · CIK: 0001377630 · Accession: 0001193125-16-651103

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File numbers found in text: 001-33296

Referenced dates: July 14, 2016

Date
July 19, 2016
Author
/s/ David J. Oddo
Form
CORRESP
Company
National CineMedia, Inc. (NCMI) (CIK 0001377630)

Letter

Division of Corporation Finance Filed February 26, 2016 Form 8-K Filed February 25, 2016 File No. 001-33296

Dear Mr. Littlepage:

National CineMedia, Inc. (NCM Inc. or the Company) refers to the Staff’s comment letter dated July 14, 2016, on the above referenced Current Report on Form 8-K filed February 25, 2016. Set forth below is the response of the Company to the Staff’s comment. For your convenience, the comment is repeated below prior to the Company’s response.

We are submitting this letter through EDGAR under the label “corresp”.

Form 8-K Filed on February 25, 2016

Exhibit 99.1

National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter & Full Year 2015

1. Your presentation of Annual Adjusted OIBDA in the headline of your earnings release is inconsistent with Question 102.10 of the updated Compliance and Disclosure Interpretations issued May 17, 2016. Please review this guidance in its entirety when preparing your next earnings release.

Response:

The Company has reviewed the updated Compliance and Disclosure Interpretations issued May 17, 2016. The Company did not report Adjusted OIBDA in the headline of its earnings release for the first quarter of 2016 and if non-GAAP measures are presented in future releases, it will also present the most directly comparable GAAP measure with equal or greater prominence.

* * * * * * * *

In connection with responding to the Staff’s comments, the Company acknowledges that it is responsible for the adequacy and accuracy of the disclosure in its filings. The Company further acknowledges that Staff comments or changes to disclosure in response to Staff comments do not foreclose the Commission from taking any action with respect to the Company’s filings. Finally, the Company acknowledges that it may not assert Staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

We would be pleased to discuss with you any further questions the Staff may have or provide any additional information the Staff may need. I may be reached at 303-792-8747.

Sincerely,
/s/ David J. Oddo

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CORRESP
1
filename1.htm

CORRESP

 9110 E. Nichols Ave., Suite 200

Centennial, CO 80112

P 303-792-3600

ncm.com

 July 19, 2016

Mr. Robert S. Littlepage

 Accountant Branch Chief

Division of Corporation Finance

 U.S. Securities and Exchange
Commission

 100 F Street, N.E.

 Washington, D.C. 20549

Re:
National CineMedia, Inc.

 Form 10-K for Fiscal Year Ended December 31, 2015

 Filed February 26, 2016

Form 8-K

 Filed
February 25, 2016

 File No. 001-33296

Dear Mr. Littlepage:

 National CineMedia, Inc. (NCM Inc.
or the Company) refers to the Staff’s comment letter dated July 14, 2016, on the above referenced Current Report on Form 8-K filed February 25, 2016. Set forth below is the response of the Company to the Staff’s comment. For your
convenience, the comment is repeated below prior to the Company’s response.

 We are submitting this letter through EDGAR under the label
“corresp”.

 Form 8-K Filed on February 25, 2016

Exhibit 99.1

 National CineMedia, Inc. Reports Results
for Fiscal Fourth Quarter & Full Year 2015

1.
Your presentation of Annual Adjusted OIBDA in the headline of your earnings release is inconsistent with Question 102.10 of the updated Compliance and Disclosure Interpretations issued May 17, 2016. Please review
this guidance in its entirety when preparing your next earnings release.

 Response:

The Company has reviewed the updated Compliance and Disclosure Interpretations issued May 17, 2016. The Company did not report Adjusted OIBDA in the
headline of its earnings release for the first quarter of 2016 and if non-GAAP measures are presented in future releases, it will also present the most directly comparable GAAP measure with equal or greater prominence.

*            *
 *            *            *            *
        *            *

 In connection with responding to
the Staff’s comments, the Company acknowledges that it is responsible for the adequacy and accuracy of the disclosure in its filings. The Company further acknowledges that Staff comments or changes to disclosure in response to Staff
comments do not foreclose the Commission from taking any action with respect to the Company’s filings. Finally, the Company acknowledges that it may not assert Staff comments as a defense in any proceeding initiated by the Commission or
any person under the federal securities laws of the United States.

 We would be pleased to discuss with you any further questions the Staff may have or
provide any additional information the Staff may need. I may be reached at 303-792-8747.

 Sincerely,

/s/ David J. Oddo

 David J. Oddo

Senior Vice President, Finance and Principal Financial Officer