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SEC Comment Letter for GREEN DOT CORP (GDOT) (CIK 0001386278) (GDOT) — Sep 10, 2019

GREEN DOT CORP (GDOT) (CIK 0001386278)
Date: Sept. 10, 2019 · CIK: 0001386278 · Accession: 0000000000-19-013361

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File numbers found in text: 001-34819

Date
September 9, 2019
Author
Steven W. Streit
Form
UPLOAD
Company
GREEN DOT CORP (GDOT) (CIK 0001386278)

Letter

September 9, 2019 Steven W. Streit Chief Executive Officer Green Dot Corp 3465 E. Foothill Blvd. Pasadena, CA 91107 Re:Green Dot Corp Form 10-K for the fiscal year ended December 31, 2018 Filed February 27, 2019 Form 10-Q for the period ending June 30, 2019 Filed August 9, 2019 File Number 001-34819 Dear Mr. Streit: We have limited our review of your filing to the financial statements and related disclosures and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to these comments within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response. After reviewing your response to these comments, we may have additional comments. Form 10-Q for the period ending June 30, 2019 Management's Discussion and Analysis of Financial Condition and Results of Operations Comparision of Three-Month Periods Ended June 30, 2019 and 2018 Operating Revenues, page 33 1.You disclose that as of June 30, 2019, your active accounts declined by approximately 500,000 on a year-over-year basis primarily due to a decline in the number of non-direct deposit active accounts under your legacy branded account programs, partially offset by an increase of approximately 240,000 active accounts under your BaaS programs, from which you typically generate lower fees as compared to your legacy prepaid products. Please address the following in future filings:

•Enhance your Key Metric disclosures to clarify the relationship to direct accounts,

FirstName LastNameSteven W. Streit Comapany NameGreen Dot Corp September 9, 2019 Page 2 FirstName LastName Steven W. Streit Green Dot Corp September 9, 2019 Page 2 non-direct deposit accounts and BaaS programs; •Disclose how you classify Walmart revenues, i.e. direct deposit, non-direct and BaaS programs since Walmart represents 32% of revenues for the six months ending June 30, 2019; •Describe why BaaS programs typically generate lower fees compared to your legacy prepaid products; and •Disaggregate your operating revenues between direct deposit; non-direct and BaaS programs for the period presented.

Please provide us with your draft disclosures. In closing, we remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. You may contact Christina Harley at 202-551-3695 or Michelle Miller at 202-551-3368 with any questions. Sincerely, Division of Corporation Finance Office of Financial Services

Show Raw Text
September 9, 2019
Steven W. Streit
Chief Executive Officer
Green Dot Corp
3465 E. Foothill Blvd.
Pasadena, CA 91107
Re:Green Dot Corp
Form 10-K for the fiscal year ended December 31, 2018
Filed February 27, 2019
Form 10-Q for the period ending June 30, 2019
Filed August 9, 2019
File Number 001-34819
Dear Mr. Streit:
            We have limited our review of your filing to the financial statements and related
disclosures and have the following comments.  In some of our comments, we may ask you to
provide us with information so we may better understand your disclosure.
            Please respond to these comments within ten business days by providing the requested
information or advise us as soon as possible when you will respond.  If you do not believe our
comments apply to your facts and circumstances, please tell us why in your response.
            After reviewing your response to these comments, we may have additional comments.
Form 10-Q for the period ending June 30, 2019
Management's Discussion and Analysis of Financial Condition and Results of Operations
Comparision of Three-Month Periods Ended June 30, 2019 and 2018
Operating Revenues, page 33
1.You disclose that as of June 30, 2019, your active accounts declined by approximately
500,000 on a year-over-year basis primarily due to a decline in the number of non-direct
deposit active accounts under your legacy branded account programs, partially offset by
an increase of approximately 240,000 active accounts under your BaaS programs, from
which you typically generate lower fees as compared to your legacy prepaid products.
Please address the following in future filings:

•Enhance your Key Metric disclosures to clarify the relationship to direct accounts,

 FirstName LastNameSteven W.  Streit
 Comapany NameGreen Dot Corp
 September 9, 2019 Page 2
 FirstName LastName
Steven W.  Streit
Green Dot Corp
September 9, 2019
Page 2
non-direct deposit accounts and BaaS programs;
•Disclose how you classify Walmart revenues, i.e. direct deposit, non-direct and BaaS
programs since Walmart represents 32% of revenues for the six months ending June
30, 2019;
•Describe why BaaS programs typically generate lower fees compared to your legacy
prepaid products; and
•Disaggregate your operating revenues between direct deposit; non-direct and BaaS
programs for the period presented.

Please provide us with your draft disclosures.
            In closing, we remind you that the company and its management are responsible for the
accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or
absence of action by the staff.
            You may contact Christina Harley at 202-551-3695 or Michelle Miller at 202-551-3368
with any questions.
Sincerely,
Division of Corporation Finance
Office of Financial Services