SEC Comment Letter for VEEVA SYSTEMS INC (VEEV) (CIK 0001393052) (VEEV) — Aug 19, 2013
VEEVA SYSTEMS INC (VEEV) (CIK 0001393052)
Date: Aug. 19, 2013 · CIK: 0001393052 · Accession: 0000000000-13-045646
AI Filing Summary & Sentiment
Referenced dates: August 2, 2013, July 24, 2013
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August 16, 2013
Via E -Mail
Peter Gassner
President, Chief Executive Officer and Director
Veeva Systems , Inc.
4637 Chabot Drive, Suite 210
Pleasanton, California 94588
Re: Veeva Systems, Inc.
Confidential Draft Registration Statement No. 3 on Form S -1
Submitted on August 2, 2013
CIK 0001393052
Dear Mr. Gassner:
We have reviewed your letter dated August 2, 2013, and the above -referenced draft
registration statement, and have the following comments. Where we reference prior comments,
we are referring to our letter dated July 24, 2013.
Industry and Market Data, page 37
1. We note your response to prior comment 13, and your corresponding revised disclosure
where you state that you believe that the information provided is “generally reliable.”
This statement appears to imply that certain of the information may not be reliable.
Please tell us why information is being included in the registration statement if it is not
reliable, or remove this portion of the disclaimer.
Management’s Discussion and Analysis of Financial Condition and Results of Operations,
General
2. We reissue comment 15 insofar as you have not quantified the portion of your total
revenues from Veeva CRM, no r have you provided the number of Veeva CRM
customers. Please consider including this information, as well as the corresponding
information for Veeva Vault.
Overview, page 45
3. We note your response to prior comment 16 where you state that your business a nd
results of operations may be adversely affected if Veeva Vault, and other recently
introduced solutions, do not achieve market acceptance. Please further expand your
Peter Gassner
Veeva Systems, Inc.
August 16, 2013
Page 2
disclosure to discuss the challenges you may face in achieving market acceptance for
Veeva Vault. For example, please discuss the specific steps that you are taking to
increase Veeva Vault revenues.
4. We note your response to prior comment 18. Please expand your disclosure to provide
more of the information included in your response. For example, the last sentence of
your response seems to clarify your practice.
Revenues
Fiscal 2013 compared to Fiscal 2012, page 55
5. We have reviewed your response to prior comment 20. We continue to note that your
subscription services revenues increased 125% in 2013 compared to 2012 and your
professional services and other revenues increased 96% over this same period. Your
current disclosures identify more than one factor for this increase; however, you have not
provided any type of quantificat ion. In consideration of the significant increase in your
revenues period over period, your current disclosures do not appear to allow your readers
to understand which factor or factors impacted this increase. Please provide
quantification to the materia l factor s that impacted your revenue. Further, y our response
indicates that you endeavor to sell solutions other than your CRM solution. Tell us your
consideration of quantifying revenue growth by solution. Similar concerns apply to your
interim disclosures on page 52 and Fiscal 2012 compared to Fiscal 2011 disclosures on
page 55. Refer to Item 303(a)(3)(iii) of Regulation S -K and Section III.D of SEC
Release No. 33 -6835.
Liquidity and Capital Resources, page 61
6. We note your expanded disclosure s in response to prior comment 22. Please expand your
disclosures to provide a discussion of cash flows for the three months ended April 30,
2013 compared to April 30, 2012.
Critical Accounting Policies and Estimates
Stock -Based Compensation
Common S tock Valuations, page 65
7. We note the significant increases in your common stock fair value per share between
each of your grant dates in 2013. Please expand your disclosures to provide a more
detailed reconciliation to explain the increases between each grant date. In addition, in
light of these significant increases, please tell us if you have reevaluated your
consideration to utilize the January 31, 2013 valuation for your March 2013 issuances.
Peter Gassner
Veeva Systems, Inc.
August 16, 2013
Page 3
February 2013, page 69
8. We have reviewed your response to prior comment 24. Please revise your disclosures to
discuss how these company adjustments impacted the set of companies in all of your
valuation assumptions and estimates of market multiples, volatility and discount
rates. Also revise to disclose any limitations or uncertainties over comparability.
Business
Our Customers, page 81
9. We note your response to prior comment 27. Please expand your disclosures to include
the percentage of revenues attributable to Eli Lilly and Novartis for prior periods
presented in the registration statement.
Notes to Consolidated Financial Statements
Note 14. Information about Geographic Areas, page F -29
10. We note your response to prior comment 36 indicates that you are unable to disclose
revenues or long -lived assets for the United States or any other specific country. Please
provide footnote disclosure to explain that you are unable to provide these discl osures by
country and the reason for this inability. Refer to FASB ASC 280 -10-50-41.
You may contact Ryan Rohn, Staff Accountant, at (202) 551 -3739, or Craig Wilson, Senior
Assistant Chief Accountant at (202) 551 -3226, if you have questions regarding comments on the
financial statements and related matters. Please contact Ivan Griswold, Attorney -Advisor, at (202)
551-3853 or, in his absence, me at (202) 551 -3488 with any other questions.
Sincerely,
/s/ Barbara C. Jacobs for
Matthew Crispino
Attorney -Advisor
cc: Via E -Mail
Brian C. Patterson, Esq.
Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP