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SEC Company Response from Ulta Beauty, Inc. (ULTA) (CIK 0001403568) (ULTA) — Feb 3, 2011

Ulta Beauty, Inc. (ULTA) (CIK 0001403568)
Date: Feb. 3, 2011 · CIK: 0001403568 · Accession: 0000950123-11-008603

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Referenced dates: December 3, 2010, January 20, 2011

Date
February 3, 2011
Author
/s/ Robert S. Guttman
Form
CORRESP
Company
Ulta Beauty, Inc. (ULTA) (CIK 0001403568)

Letter

VIA EDGAR Division of Corporation Finance Securities and Exchange Commission Filed June 3, 2010, September 2, 2010, and December 2, 2010, respectively Definitive Proxy Statement on Schedule 14A Filed May 7, 2010 File No. 1-33764

Dear Mr. Mew:

On behalf of Ulta Salon, Cosmetics & Fragrance, Inc. (“Ulta” or the “Company”), I am submitting our responses to the comment letter dated January 20, 2011 addressed to Mr. Carl Rubin, Ulta’s President and Chief Executive Officer. The comments in your letter are duplicated below and are followed immediately by the Company’s responses.

Form 10-K for the fiscal year ended January 30, 2010

Item 15. Exhibits and Financial Statement Schedules, page 46

Summary of significant accounting policies, page 55

1.

We read your response to comment five of our letter dated December 3, 2010. We note you do not believe that separate disclosure of salon services revenue would be beneficial to the readers of your financial statements. We do not concur with your conclusion. Please revise your future disclosure or advise us in detail why the readers of your financial statements would not find disclosure of the extent of services provided information useful or beneficial.

We will revise our future disclosure to include separate disclosure of salon services revenue for all periods presented.

Division of Corporate Finance

Securities and Exchange Commission

February 3, 2011

Page 2 of 2

Self-insurance, page 58

2.

We read your response to comment 10 of our letter dated December 3, 2010. We believe the amounts charged to expense are significant and that you should include a tabular presentation of your reserve activity. Please confirm to us that you will present this information in future filings.

We confirm that we will include disclosure of the self insurance reserves and related expense in tabular form in future filings.

**********

In responding to the Division’s comments, the Company acknowledges that:

•

The Company is responsible for the adequacy and accuracy of the disclosure in this filing;

•

Staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

•

The Company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

If you have any questions or comments regarding the Company’s responses, or if you require any additional information, please call me at (630) 410-4716.

Sincerely,
/s/ Robert S. Guttman

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CORRESP
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corresp

Ulta Salon, Cosmetics & Fragrance, Inc.

1000 Remington Blvd.

Bolingbrook, IL 60440

Tel: (630) 410-4800

February 3, 2011

VIA EDGAR

Mr. Andrew Mew

Accounting Branch Chief

Division of Corporation Finance

Securities and Exchange Commission

100 F Street, N.E.

Washington, D.C. 20549-3628

         Re:

    Ulta Salon, Cosmetics & Fragrance, Inc.

Form 10-K for the fiscal year ended January 30, 2010

Filed March 31, 2010

Forms 10-Q for the periods ended May 1, 2010, July 31, 2010, and October 30, 2010

Filed June 3, 2010, September 2, 2010, and December 2, 2010, respectively

Definitive Proxy Statement on Schedule 14A

Filed May 7, 2010

File No. 1-33764

Dear Mr. Mew:

     On behalf of Ulta Salon, Cosmetics & Fragrance, Inc. (“Ulta” or the “Company”), I am
submitting our responses to the comment letter dated January 20, 2011 addressed to Mr. Carl Rubin,
Ulta’s President and Chief Executive Officer. The comments in your letter are duplicated below and
are followed immediately by the Company’s responses.

Form 10-K for the fiscal year ended January 30, 2010

Item 15. Exhibits and Financial Statement Schedules, page 46

Summary of significant accounting policies, page 55

    1.

    We read your response to comment five of our letter dated December 3, 2010. We note you do
not believe that separate disclosure of salon services revenue would be beneficial to the
readers of your financial statements. We do not concur with your conclusion. Please revise
your future disclosure or advise us in detail why the readers of your financial statements
would not find disclosure of the extent of services provided information useful or
beneficial.

We will revise our future disclosure to include separate disclosure of salon services revenue for
all periods presented.

Division of Corporate Finance

Securities and Exchange Commission

February 3, 2011

Page 2 of 2

Self-insurance, page 58

    2.

    We read your response to comment 10 of our letter dated December 3, 2010. We believe the
amounts charged to expense are significant and that you should include a tabular presentation
of your reserve activity. Please confirm to us that you will present this information in
future filings.

We confirm that we will include disclosure of the self insurance reserves and related expense in
tabular form in future filings.

**********

In responding to the Division’s comments, the Company acknowledges that:

    •

    The Company is responsible for the adequacy and accuracy of the disclosure
in this filing;

    •

    Staff comments or changes to disclosure in response to staff comments do
not foreclose the Commission from taking any action with respect to the filing; and

    •

    The Company may not assert staff comments as a defense in any proceeding
initiated by the Commission or any person under the federal securities laws of the
United States.

If you have any questions or comments regarding the Company’s responses, or if you require any
additional information, please call me at (630) 410-4716.

    Sincerely,

    /s/ Robert S. Guttman

    Robert S. Guttman

    Senior Vice President, General Counsel & Secretary