SEC Company Response from Titan Machinery Inc. (TITN) (CIK 0001409171) (TITN) — Oct 10, 2007
Titan Machinery Inc. (TITN) (CIK 0001409171)
Date: Oct. 10, 2007 · CIK: 0001409171 · Accession: 0001104659-07-074223
AI Filing Summary & Sentiment
File numbers found in text: 333-145526
Referenced dates: September 28, 2007
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CORRESP 1 filename1.htm October 10, 2007 VIA FEDERAL EXPRESS AND EDGAR Securities and Exchange Commission Attn: Mr. H. Christopher Owings 100 F Street, N.E., Mail Stop 3561 Washington, DC 20549 Re: Titan Machinery Inc. Amendment No. 2 to Registration Statement on Form S-1 Filed October 10, 2007 File No. 333-145526 Dear Mr. Owings: On behalf of Titan Machinery Inc. (the “Company”), we submit this letter in response to comments from the staff of the U.S. Securities and Exchange Commission (the “Staff”) received by letter dated September 28, 2007. We appreciate the Staff’s prompt consideration of this response. In this letter, we have recited the comment from the Staff in italicized, bold type and have followed the comment with the Company’s response in regular type. References in this letter to “we”, “our” or “us” mean the Company or its advisors, as the context may require. The page numbers referenced in this letter are the same pages indicated in your letter dated September 28, 2007 and do not conform to the pages numbers in Amendment No. 2. General 1. We note a number of blank spaces throughout your registration statement for information that you are not entitled to omit pursuant to Rule 430A under the Securities Act, including the price range and related information based on a bona fide estimate of the public offering price within that range. Please allow us sufficient time to review your complete disclosure prior to any distribution of preliminary prospectuses. We will provide the price range and related information we are not entitled to omit pursuant to Rule 430A under the Securities Act in a future filing to allow the Commission sufficient time to review our complete disclosure prior to the distribution of any preliminary prospectuses. 2. Please review your disclosure, particularly your Business section, and ensure that you identify the source for the statements you provide. Currently, you include many factual statements, but you have not necessarily indicated whether the source of this 1 information is based upon management’s belief, industry data, reports, articles, or any other source. If the statements are based upon management’s belief, please indicate that this is the case and include an explanation for the basis of that belief. Alternatively, if the information is based upon reports or articles, please provide these documents to us appropriately marked and dated. The following are examples only of the statements for which you need sources: • “Farmers are currently enjoying historically strong economic fundamentals, which is driven in part by growing global demand for agricultural commodities, due in part to renewable energy and economic growth in developing countries.” Our Industry, page 2. • “In recent years, short-term lease programs and commercial rental agencies for agricultural and construction equipment have expanded significantly in North America.” Risk Factors, page 11. • “We own and operate one of the largest networks of full service agricultural and construction equipment stores in North America. We are the world’s largest retail dealer of Case IH Agriculture equipment and a major retail dealer of New Holland Agriculture, Case Construction and New Holland Construction equipment in the U.S.” Summary, page 1 and Overview, page 25. • “Agricultural equipment is purchased primarily for the production of food, fiber, feed grain and renewable energy. It is also purchased for home and garden applications and maintenance of commercial, residential and government properties. Total revenue for U.S. farm and garden equipment dealers was $55.4 billion in 2006 and is projected to grow to $58.2 billion by 2012, as adjusted for inflation. Deere & Company, CNH and AGCO Corporation are the largest global manufacturers and supply a full line of equipment and parts that address the primary machinery requirements of fanners. In 2006, revenue from agriculture operations was $10.2 billion for Deere & Company, $7.8 billion for CNH and $5.4 billion for AGCO.” Agricultural Equipment Industry, page 43. Please also revise these statements to indicate by what measure you believe that you, for example, have the largest network or are the world’s largest retail dealer. A binder of supporting documentation, which is appropriately referenced to the statements in the registration statement that such material supports, will be provided to you under seperate cover. The statement made in the registration statement that “[w]e are the world’s largest retail dealer of Cash IH Agricultural equipment and a major retail dealer of New Holland Agriculture, Case Construction and hew Holland Construction equipment in the U.S.” is based on information provided to us from CNH during discussions with CNH. In addition, the registration statement has been revised in response to this comment. 2 Outside Front Cover of Prospectus 3. On this page, you state that you have applied to have your common stock approved for quotation on the Nasdaq Global Market. Here, and throughout your document as applicable, please disclose that there is no guarantee that the Nasdaq Global Market will accept your application and no guarantee that your common stock will be quoted. The registration statement has been revised in response to this comment. Table of Contents 4. The forepart of your document should consist only of the cover page, summary, and risk factors. Please move the paragraphs beneath the table of contents to another, more appropriate location in your prospectus. The referenced paragraphs were relocated within the registration statement in response to this comment. Summary, page 1 5. Please remove all defined terms in the forepart of your document, specifically in the initial italicized paragraph of your Summary section. All defined terms in this part of your document should be clear from their context and, if they are not clear, please revise to make them so. The registration statement has been revised in response to this comment. 6. The Summary section is intended to provide a brief overview of the key aspects of your offering. Currently, your Summary is too long and repeats much of the information fully discussed in the body of your document. For example, you should consider removing or substantially shortening one or more of your Our Company, Titan Operating Model, Our Industry, Our Business Strengths, and Our Growth Strategy subsections. Please note that the Summary is only intended to provide a brief snapshot of the offering. See Instruction to Item 503(a) of Regulation S-K. The registration statement has been revised in response to this comment. Summary Financial Data, page 6 7. Please revise your reconciliation to reconcile to net income as opposed to income from operations. Please disclose the reasons why “adjusted EBIT” provides useful information to investors. In this regard, please disclose specifically how management uses this measure to conduct or evaluate its business; including the economic substance behind management’s decision to use such a measure. If management does not use such a measure to conduct and/or evaluate, please indicate this fact in your disclosure and tell us why you are presenting this as a performance measure given the lack of use by management. Finally, please also disclose the manner in which management compensates for the material limitations of adjusted EBIT as compared to 3 net income. See Questions 8 and 15 of “Frequently Asked Questions Regarding the Use of Non-GAAP Financial Measures” available on our website at www.sec.gov/divisions/corpfin/faqs/nongaaapfaq.htm The registration statement has been revised in response to this comment to reconcile to net income as opposed to income from operations and to reflect the fact that management also uses income from operations for planning purposes based on the limitations of adjusted EBIT. We believe the registration statement effectively discusses how management uses adjusted EBIT to conduct and evaluate our business (for budgeting and other planning purposes) and the economic substance behind management’s decision to use adjusted EBIT (because other income and floorplan interest expense are driven by operating decisions as opposes to other interests items related to capitalization). Risk Factors, page 8 8. Please note that the Risk Factors section should be a discussion of the most significant factors that make your offering speculative or risky. You should not present risks that are generic or contain boilerplate language that could apply to any issuer or any offering. A discussion of risk in generic terms does not tell your readers how the risk may affect their investment in you. Please revise your Risk Factors section generally to write each risk factor in plain English and avoid using boilerplate or generic risk factors. See Item 503(c) of Regulation S-K. As examples, please consider the following risk factors: • “Our business may be adversely affected if we are unable to manage growth.” Page 10. • “Failure to properly manage inventories of equipment would have a significant adverse effect on our operations.” Page 11. • “Our potential inability to improve and expand our internet sales could harm our business.” Page 12. • “We face strong and growing competition that could adversely affect our results of operation and growth.” Page 13. Also, some of your risk factor discussions do not clearly and concisely convey the actual risk, such as the second full risk factor on page 13 and the last risk factor on page 18. Some of your risk factors should be separated into multiple risk factors, such as the last risk factor on page 9, the first risk factor on page 10, the last risk factor on page 11, and the second full risk factor on page 12. Also, please consider whether other subsections or elements of a discussion within a subsection are necessary for this section, and whether certain risk factors can be revised or combined so they are not repetitive. Accordingly, please thoroughly revise this section to more precisely articulate the risks to your offering from each risk factor. We may have additional comments based upon your revisions. 4 The registration statement has been revised in response to this comment. We have deleted several risk factors to eliminate those that are not relevant to our business specifically and to reduce redundancy. We have also eliminated generic discussions of the disclosed risks and revised such generic risk factors so that they are specifically tailored to the risks we face. Our business could be harmed by adverse changes in the agricultural..., page 11 9. In this risk factor, you state that there are “many factors” that could adversely affect agricultural industries and result in a decrease in the amount of agricultural equipment that your customers purchase. Please disclose which of the factors, if any, is a material risk to you currently and how that factor could affect your business operations negatively. We have revised this risk factor to list the material factors that could adversely affect our business and to split this risk factor into two—one that discusses changes in the agricultural industries and one that discusses changes in governmental policy. Our business could be harmed by adverse changes in the construction industry, page 12 10. Please revise this and the risk factor immediately following this risk factor to discuss the current state of the construction and housing industries in the specific markets you serve and how the situation affects you. Also, if you are going to discuss interest rate adjustments, please discuss the most recent interest rate adjustment and what, if anything, it could mean to you. Provide quantifiable information, if possible. The registration statement has been revised in response to this comment. Disruptions in our information technology systems, including our customer..., page 13 11. Please disclose whether there is any material risk to you that your information and technology systems will be disrupted. If not, please tell us why you have included this risk factor. We have reconsidered the materiality of this risk and deleted the risk factor referenced in this comment. Our success is substantially dependent on our ability to attract and retain…, page 14 12. You state that the loss of any of your skilled management, effective dealership managers, sales and marketing, and product services department personnel would be a material risk to you. Please disclose the names of the individuals to which you refer, their positions, and how the loss of that individual is material to your success. Otherwise, please tell us why this is a material risk that is particular to you. We have reconsidered the materiality of this risk and deleted the risk factor referenced in this comment. 5 We are subject to product liability risks..., page 14 13. We note your indication that you maintain product liability insurance. Mitigating language is generally not appropriate for risk factor discussion. Please delete this risk factor or alter it to describe that the real risk is the insufficiency of your coverage. The registration statement has been revised in response to this comment by eliminating the mitigating language. Because there has not been a public market for our common stock and our..., page 14 14. In this risk factor, you list three factors, “most of which are outside of [y]our control,” that could cause the market price of your common stock to decrease significantly. Please consider making each factor you mention a separate risk factor if it is material and particular to you. Otherwise, please tell us how these factors, and this risk factor generally, is material to you. We believe this risk factor is material to purchasers in the offering and that the risks related to our company described elsewhere in the prospectus could cause the risk described. We have made a revision to the risk factor to more specifically address the materiality of the risk. We have deleted the separate factors listed because we believe those concepts are adequately addressed elsewhere in the risk factor. If equity research analysts do not publish research or reports about our..., page 15 15. Please tell us why this risk factor is material to you, because your securities are not currently quoted on an exchange or listed on a market and there is no assurance at this time that they will be. We have revised this risk factor to more specifically describe why this risk is material to us. We will incur increased costs as a result of having publicly traded common stock...,page 17 16. Some of your risk factors appear to state facts about the company, as opposed to discuss a real risk of which investors should be aware. Please revise this risk factor to disclose a risk or remove it. See also, “We do not intend to declare dividends...” The registration statement has been revised in response to this comment. We have reconsidered the materiality of certain of these risks and eliminated some risk factors. We have also deleted purely factual information. Use of Proceeds, page 20 17. In this section, you list a series of uses for the proceeds of this offering. Additionally, please disclose the approximate amount you intend to use for each purpose. 6 We have included the known amounts of the use of proceeds. We are unable to quantify the cost of any potential acquisitions for which the proceeds would be used because no such acquisitions have been identified at this time. 18. Among the uses of y