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Document

December 11, 2024

Via EDGAR

Securities and Exchange Commission

Division of Corporation Finance - Office of Manufacturing

100 F Street, N.E.

Washington, D.C. 20549

Attention: Ms. Melissa Gilmore and Mr. Kevin Woody

Re: Proto Labs, Inc.

 Form 10-K for the Year Ended December 31, 2023

 Form 8-K furnished November 1, 2024

 File No. 001-35435

To Whom it May Concern:

We are writing to respond to the comment raised in the letter to Proto Labs, Inc. (the "Company"), dated December 3, 2024, from the staff of the Division of Corporation Finance (the "Staff") of the Securities and Exchange Commission (the "Commission").  The Company's response below corresponds to the caption and number of that comment (which is reproduced below in italics).

Form 8-K furnished November 1, 2024

Exhibit 99.1

Additional Third Quarter 2024 Highlights

1. We note your disclosure of revenue per customer contact in your earnings release filings and investor presentations on your website which appears to be a metric.  We further note references to and discussions of changes in this metric in your 10-Q and 10-K filings.  In future filings, please provide the following disclosures for any metrics disclosed (refer to SEC Release No. 33-10751):

 •How the metric is calculated, including any estimates or assumptions underlying the metric or its calculation;

 •The reasons why the metric provides useful information to investors; and

 •How management uses the metric.

Response:  The Company has reviewed SEC Release No. 33-10751 and will revise the Company's disclosures regarding revenue per customer contact in future filings accordingly.  Please refer to Exhibit 1 for draft disclosures relating to the Company's revenue per customer contact, which will be reflected in future filings.

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In connection with responding to your comment, we acknowledge that the Company is responsible for the accuracy and adequacy of the disclosures in the filing, and that the Staff's comments or changes to disclosures in response to the Staff's comments do not foreclose the Commission from taking any action with respect to the filing.

We hope that this letter responds adequately to the Staff's comment.  Should you have any questions related to any of the forgoing, please feel free to reach out to me at (763) 479-7240, or my colleague Jason Frankman at (763) 479-7443.

Sincerely,

Proto Labs, Inc.

/s/ Daniel Schumacher

Daniel Schumacher

Chief Financial Officer

Enclosure

cc: Robert Bodor

 Jason Frankman

 Proto Labs, Inc.

 W. Morgan Burns

 Faegre Drinker Biddle & Reath LLP

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Exhibit 1 - Form 8-K furnished November 1, 2024

Proto Labs, Inc.

Customer Contact Information

(In thousands, except customer contacts and per customer contact amounts)

(Unaudited)

 Three Months Ended
September 30,  Nine Months Ended
September 30,

 2024  2023  2024  2023

Revenue $ 125,619    $ 130,705    $ 379,140    $ 378,829

Customer contacts 22,511  23,080  43,671  45,668

Revenue per customer contact 1

 $ 5,580    $ 5,663    $ 8,682    $ 8,295

1 Revenue per customer contact is calculated using the revenue recognized during the respective period divided by the actual number of customer contacts served during the same period.  Customer contacts are product developers, engineers, procurement and supply chain professionals and other individuals who place an order, and that order is shipped and invoiced during the period.  The Company believes revenue per customer contact is useful to investors in evaluating the underlying business trends and ongoing operating performance of the Company.

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