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SEC Comment Letter for Fluent, Inc. (FLNT) (CIK 0001460329) (FLNT) — May 1, 2012

Fluent, Inc. (FLNT) (CIK 0001460329)
Date: May 1, 2012 · CIK: 0001460329 · Accession: 0000000000-12-022444

AI Filing Summary & Sentiment

File numbers found in text: 333-158336

Date
May 1, 2012
Author
cc: Via E-mail
Form
UPLOAD
Company
Fluent, Inc. (FLNT) (CIK 0001460329)

Letter

May 1, 2012 Via E-mail Wilfred Chow Chief Financial Officer SearchMedia Holdings Limited Floor 13, Central Modern Building 468 Xinhui Road Shanghai, China 200060

Re: SearchMedia Holdings Limited Form 20-F for the fiscal year ended December 31, 2010 Filed June 30, 2011 Response dated April 24, 2012 File No. 333-158336

Dear Mr. Chow: We have reviewed your filing and have the fo llowing comment. Please provide us with the requested information so we may better understand your disclosure.

Please respond to this letter within te n business days by providing the requested information or by advising us when you will provide the requested response. If you do not believe our comment applies to your facts a nd circumstances, please tell us why in your response. After reviewing the information you provide in response to these comment, we may have additional comments. Form 20-F for the Fiscal Year Ending December 31, 2010

Risk Factors, page 6

Risk Related to Our Business and Operations, page 6

1. Please revise your Risk Factors section to in clude a separate risk factor discussing the possession, security and control over the entirety of your cor porate chops, seals or other controlling non-tangible assets a nd the listed legal representativ es authorized to sign with the chops for applicable entity. Disclose which individuals hold these items and who maintains control over the use of any corporate chops in each instance. Explain the purpose of these assets and what it woul d mean for your corporate structure and operations should you lose control over these assets.

Wilfred Chow SearchMedia Holdings Limited May 1, 2012 Page 2

You may contact Ivette Leon, Assistant Chief Accountant, at 202-551-3351 or Carlos Pacho, Senior Assistant Chief Accountant, at 202-551-3835 if you have questions regarding comments on the financial statements and rela ted matters. Please contact Kate Beukenkamp, Attorney Advisor, at 202-551-6971 or Celeste M. Murphy, Legal Branch Chief, at 202-551-3257 with any other questions. Sincerely, /s/ Celeste M. Murphy for Larry Spirgel Assistant Director cc: Via E-mail

Joshua Weingard Corporate Counsel

Show Raw Text
May 1, 2012
 Via E-mail

Wilfred Chow
Chief Financial Officer
SearchMedia Holdings Limited
Floor 13, Central Modern Building
468 Xinhui Road
Shanghai, China 200060

Re: SearchMedia Holdings Limited
Form 20-F for the fiscal year ended December 31, 2010 Filed June 30, 2011
  Response dated April 24, 2012
File No. 333-158336

Dear Mr. Chow:
 We have reviewed your filing and have the fo llowing comment.  Please provide us with
the requested information so we may better understand your disclosure.

Please respond to this letter within te n business days by providing the requested
information or by advising us when you will provide the requested response.  If you do not believe our comment applies to your facts a nd circumstances, please tell us why in your
response.
 After reviewing the information you provide in  response to these comment, we may have
additional comments.               Form 20-F for the Fiscal Year Ending December 31, 2010

 Risk Factors, page 6

 Risk Related to Our Business and Operations, page 6

1. Please revise your Risk Factors section to in clude a separate risk factor discussing the
possession, security and control over the entirety of your cor porate chops, seals or other
controlling non-tangible assets a nd the listed legal representativ es authorized to sign with
the chops for applicable entity. Disclose which individuals hold  these items and who
maintains control over the use of any corporate chops in each instance. Explain the purpose of these assets and what it woul d mean for your corporate structure and
operations should you lose control over these assets.

Wilfred Chow SearchMedia Holdings Limited May 1, 2012 Page 2

You may contact Ivette Leon, Assistant Chief Accountant,  at 202-551-3351 or Carlos
Pacho, Senior Assistant Chief Accountant, at  202-551-3835 if you have questions regarding
comments on the financial statements and rela ted matters.  Please contact Kate Beukenkamp,
Attorney Advisor, at 202-551-6971 or Celeste M. Murphy, Legal Branch Chief, at 202-551-3257
with any other questions.
Sincerely,  /s/ Celeste M. Murphy for   Larry Spirgel Assistant Director
 cc: Via E-mail

 Joshua Weingard  Corporate Counsel