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SEC Comment Letter for BRC Group Holdings, Inc. (RILY, RILYG, RILYL, RILYN, RILYP, RILYT, RILYZ) (CIK 0001464790) (RILY) — Oct 8, 2014

BRC Group Holdings, Inc. (RILY, RILYG, RILYL, RILYN, RILYP, RILYT, RILYZ) (CIK 0001464790)
Date: Oct. 8, 2014 · CIK: 0001464790 · Accession: 0000000000-14-050532

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File numbers found in text: 333-198814

Date
October 8, 2014
Author
/s/ Dietrich A. King for
Form
UPLOAD
Company
BRC Group Holdings, Inc. (RILY, RILYG, RILYL, RILYN, RILYP, RILYT, RILYZ) (CIK 0001464790)

Letter

October 8, 2014 Via E -mail Bryant Riley Chief Executive Officer Great American Group, Inc. 21860 Burbank Boulevard, Suite 300 South Woodland Hills, California 91367

Re: Great American Group, Inc. Registration Statement on Form S-1 Filed September 18, 2014 File No. 333-198814

Dear Mr. Riley :

We have limited our review of your registration statement to the issue we have addressed in our comment . In our comment, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the requested information . Where you do not believe our comment applies to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your registration statement and the information you provide in response to this comment, we may have additional comments.

General

1. Given the size of the offering relative to the number of shares presently outstanding held by non -affiliates, as well as the nature of the offering and identity of the selling shareholders, we are concerned that this tr ansaction could be a primary offering on behalf of the registrant. Please provide us with a detailed analysis as to why the proposed offering is not a primary offering on your behalf and thus should be appropriately characterized as a transaction eligible to be made pursuant to Rule 415(a)(1)(i) under the Securities Act. We may have further comments after reviewing your response. Please refer to Question 612.09 of our Compliance & Disclosure Interpretations for Securities Act Rules, which can be found on our website, www.sec.gov .

Bryant Riley Great American Group, Inc. October 8, 2014 Page 2

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Act of 193 3 and all applicable Securities Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

Notwithstanding our comments, in the event you request acceleration of the effective date of the pending registration statement please provide a written statement from the company acknowledging that:

 should the Commission or the staff, acting pursuant to delegated authority, declare the filing effective, it does not foreclose the Commission from taking any action with respect to the filing;

 the action of the Commission or the staff, acting pursuant to delegated authority, in declaring the filing effective, does not relieve the company from its full responsibility for the adequacy and accuracy of the disclosure in the filing; and

 the company may not assert staff comments and the declaration of effectiveness as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Please refer to Rules 460 and 461 regarding requests for acceleration . We will consider a written request for acceleration of the effective date of the registration statement as confirmation of the fact that those requesting acceleration are aware of their respective responsibilities under the Securities Act of 1933 and the Securities Exchange Act of 1934 as they relate to the proposed public offering of the securities specified in the above r egistration statement. Please allow adequate time for us to review any amendment prior to the requested effective date of the registration statement.

You may contact Daniel Porco, Staff Attorney, at (202) 551 -3477 or Dietrich King, Legal Branch Chie f, at (202) 551 -3338 or me at (202) 551 -3720 with any other questions.

Sincerely,
/s/ Dietrich A. King for

Show Raw Text
October 8, 2014

Via E -mail
Bryant Riley
Chief Executive Officer
Great American Group, Inc.
21860 Burbank Boulevard, Suite 300 South
Woodland Hills, California 91367

Re: Great American  Group, Inc.
  Registration Statement on Form S-1
Filed  September 18, 2014
  File No.  333-198814

Dear Mr. Riley :

We have limited our review of your registration statement to the issue  we have addressed
in our comment .  In our comment, we may ask you to provide us with information so we may
better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the
requested information .  Where you do not believe our comment applies  to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.

After reviewing any amendment to your registration statement and the information you
provide in response to this comment, we may have additional comments.

General

1. Given the size of the offering relative to the number of shares presently outstanding held
by non -affiliates, as well as the nature of the offering and identity of the selling
shareholders, we are concerned that this tr ansaction could be a primary offering on behalf
of the registrant.  Please provide us with a detailed analysis as to why the proposed
offering is not a primary offering on your behalf and thus should be appropriately
characterized as a transaction eligible  to be made pursuant to Rule 415(a)(1)(i) under the
Securities Act.  We may have further comments after reviewing your response.  Please
refer to Question 612.09 of our Compliance & Disclosure Interpretations for Securities
Act Rules, which can be found on  our website, www.sec.gov .

Bryant Riley
Great American Group, Inc.
October 8, 2014
Page 2

 We urge all persons who are responsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Act of 193 3 and
all applicable Securities  Act rules require.   Since the company and its management are in
possession of all facts relating to a company’s disclosure, they are responsible for the accuracy
and adequacy of the disclosures they have made.

Notwithstanding our comments, in the event you request acceleration of the effective date
of the pending registration statement please provide a written statement from the company
acknowledging that:

 should the Commission or the staff, acting pursuant to delegated authority,  declare the
filing effective, it does not foreclose the Commission from taking any action with respect
to the filing;

 the action of the Commission or the staff, acting pursuant to delegated authority, in
declaring the filing effective, does not relieve the company from its full responsibility for
the adequacy and accuracy of the disclosure in the filing; and

 the company may not assert staff comments and the declaration of effectiveness as a
defense in any proceeding initiated by the Commission or any person under the federal
securities laws of the United States.

Please refer to Rules 460 and 461 regarding requests for  acceleration .  We will consider a
written request for acceleration of the effective date of the registration statement as confirmation
of the fact that those requesting acceleration are aware of their respective responsibilities under
the Securities Act of 1933 and the Securities Exchange Act of 1934 as they relate to the proposed
public offering of the securities specified in the above r egistration statement.  Please allow
adequate time  for us to review any amendment prior to the requested effective date of the
registration statement.

You may contact Daniel Porco, Staff Attorney, at (202) 551 -3477  or Dietrich King, Legal
Branch Chie f, at (202) 551 -3338 or me at (202) 551 -3720  with any other questions.

Sincerely,

 /s/ Dietrich A. King for

Mara L. Ransom
Assistant Director