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SEC Company Response from BRC Group Holdings, Inc. (RILY, RILYG, RILYL, RILYN, RILYP, RILYT, RILYZ) (CIK 0001464790) (RILY) — Nov 5, 2014

BRC Group Holdings, Inc. (RILY, RILYG, RILYL, RILYN, RILYP, RILYT, RILYZ) (CIK 0001464790)
Date: Nov. 5, 2014 · CIK: 0001464790 · Accession: 0001615774-14-000262

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File numbers found in text: 333-198814

Date
November 5, 2014
Author
Not clearly detected
Form
CORRESP
Company
BRC Group Holdings, Inc. (RILY, RILYG, RILYL, RILYN, RILYP, RILYT, RILYZ) (CIK 0001464790)

Letter

11100 Santa Monica Blvd., Ste. 800

Los Angeles, CA 90025

Tel: (310) 689-5235

www.brileyfin.com

November 5, 2014

VIA EDGAR

Securities and Exchange Commission

Division of Corporation Finance

100 F Street, N.E.

Washington, DC 20549

Attn: Mara L. Ransom, Dietrich King and Daniel Porco

Re: B. Riley Financial, Inc. (f/k/a Great American Group, Inc.)

Registration Statement on Form S-1, as amended

File No. 333-198814

Request for Acceleration of Effectiveness

Ladies and Gentlemen:

Pursuant to Rule 461 of the Securities Act of 1933, as amended, B. Riley Financial, Inc., a Delaware corporation (f/k/a Great American Group, Inc.) (the “Company”), hereby requests that the Securities and Exchange Commission (the “Commission”) take appropriate action to cause the above-referenced Registration Statement to become effective at 4:30 PM, New York City time, on November 7, 2014, or as soon thereafter as possible on such date. The Company also requests the Commission to specifically confirm such effective date and time to the Company in writing.

The Company hereby acknowledges that:

Should the Commission or the staff of the Commission (the “Staff”), acting pursuant to delegated authority, declare the filing effective, it does not foreclose the Commission from taking any action with respect to the filing;

The action of the Commission or the Staff, acting pursuant to delegated authority, in declaring the filing effective, does not relieve the Company from its full responsibility for the adequacy and accuracy of the disclosure in the filing; and

The Company may not assert Staff comments and the declaration of effectiveness as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Should you have any questions or require any additional information with respect to this filing, please contact Scott Stanton at (858) 720-5141. Thank you for your assistance and cooperation.

Very truly yours,
B. RILEY FINANCIAL, INC.

Show Raw Text
CORRESP
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filename1.htm

        11100 Santa Monica Blvd.,
        Ste. 800

        Los Angeles, CA 90025

        Tel: (310) 689-5235

        www.brileyfin.com

November 5, 2014

VIA EDGAR

Securities and Exchange Commission

Division of Corporation Finance

100 F Street, N.E.

Washington, DC 20549

Attn: Mara L. Ransom, Dietrich King and Daniel Porco

Re:	 B. Riley Financial, Inc. (f/k/a Great
American Group, Inc.)

Registration Statement on Form S-1, as amended

File No. 333-198814

Request for Acceleration of Effectiveness

Ladies and Gentlemen:

Pursuant to Rule 461 of the Securities Act of 1933, as amended,
B. Riley Financial, Inc., a Delaware corporation (f/k/a Great American Group, Inc.) (the “Company”), hereby requests
that the Securities and Exchange Commission (the “Commission”) take appropriate action to cause the above-referenced
Registration Statement to become effective at 4:30 PM, New York City time, on November 7, 2014, or as soon thereafter
as possible on such date. The Company also requests the Commission to specifically confirm such effective date and time to the
Company in writing.

The Company hereby acknowledges that:

Should the Commission or the staff of the Commission (the “Staff”), acting
pursuant to delegated authority, declare the filing effective, it does not foreclose the Commission from taking any action with
respect to the filing;

The action of the Commission or the Staff, acting pursuant to delegated authority, in
declaring the filing effective, does not relieve the Company from its full responsibility for the adequacy and accuracy of the
disclosure in the filing; and

The Company may not assert Staff comments and the declaration of effectiveness as a
defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Should you have any questions or require any additional information
with respect to this filing, please contact Scott Stanton at (858) 720-5141. Thank you for your assistance and cooperation.

Very truly yours,

B. RILEY FINANCIAL, INC.

/s/
Phillip J. Ahn

Name: Phillip J. Ahn

Title: Chief Financial Officer
and Chief Operating Officer

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