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SEC Comment Letter for DROPBOX, INC. (DBX) (CIK 0001467623) (DBX) — Dec 20, 2017

DROPBOX, INC. (DBX) (CIK 0001467623)
Date: Dec. 20, 2017 · CIK: 0001467623 · Accession: 0000000000-17-044543

AI Filing Summary & Sentiment

Date
December 20, 2017
Author
/s/ Barbara C. Jacobs for
Form
UPLOAD
Company
DROPBOX, INC. (DBX) (CIK 0001467623)

Letter

Mail Stop 4561 December 20, 2017 Andrew W. Houston Chief Executive Officer Dropbox, Inc. 333 Brannan Street San Francisco, CA 94107

Re: Dropbox, Inc. Amendment No. 1 to Draft Registration Statement on Form S -1 Submitted December 4 , 2017 CIK No. 0001467623

Dear Mr. Houston :

We have reviewed your amended draft registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing the information you provide in re sponse to these comments and your amended draft registration statement or filed registration statement, we may have additional comments. Unless we note otherwise, our references to prior comments are to comments in our November 7, 2017 letter.

Prospect us Summary

Our Growth Strategy, page 4

1. In response to prior comment 1, you state that you do not believe disclosing active registered users is necessary to give more context to your disclosure. We note, however, that the 500 million registered user m etric that you reference throughout the prospectus accounts for every user that ever registered regardless of whet her or not the user has used your platform in any recent period. Likewise, your estimate of 300 million registered users encompasses all regi stered users with at least one of three characteristics that make them more likely to pay over time, none of which accounts for utilization levels. As it appears that the level of activity on your platform among the registered user base would necessarily bear on the scale of your paid conversion opportunity, please disclose the

Andrew W. Houston Dropbox, Inc. December 20, 2017 Page 2

number of active registered users or other information to help investors understand your consideration of this issue. Your disclosure may explain the limitations of this metric such as seasonal fluctuations and the effect of marketing campaigns, as you advise in your response .

2. As you indicate in response to prior comment 2, please revise to state that you derive your estimate of 300 million registered users from your observation that “substantially all of [your] paying users have at least one” of the listed characteristics. Further, clarify that this subset of registered users is more likely “than other registered users” to become paying users over time.

Risk Factors

“We are s ubject to export and import control laws and regulation . . . ,” page 26

3. In response to prior comment 6 , you state that you discovered that your platform had been accessed by users with IP addresses in Iran, Syria, Sudan and North Korea. North Korea was designated as a state sponsor of terrorism on November 20, 2017. Please describe to us your contacts wit h Iran, Syria, Sudan and North Korea. Your description should include any contacts related to Dropbox Plus, Dropbox Professional, Dropbox Business, and other products, services, technology or software that may not involve personal communications as set fo rth in OFAC general licenses. Please also discuss the materiality of your contacts with those countries, in quantitative terms and in terms of qualitative factors that a reasonable investor would deem important in making an investment decision. You shoul d address the potential impact of the investor sentiment evidenced by divestment and similar initiatives that have been directed toward companies with operations associated with U.S. -designated state sponsors of terrorism.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Our Business, page 56

4. We note your response to prior comment 10. Please, however, address the recent changes to your Dropbox Business subscription plans if they are reasonably likely to have a material impact on your liquidity, capital resources, or results of operations. Further, to the extent material, address the opportunities, challenges and risks presented by your plan to pursue enterprise businesses as well as the actions that you are taking to address them. Refer to Sections III.A and III.B.3 of SEC Release No. 33 -8350.

Our Subscription Plans, page 63

5. Please refer to prior comment 13 and clarify the extent to which you derive your paying users from the enterprise market ver sus the consumer market. In this regard, we note that you have been targeting the enterprise market since 2013 and that you launched Dropbox

Andrew W. Houston Dropbox, Inc. December 20, 2017 Page 3

Enterprise to address the requirements of large organizations in 2015. Please disclose the number of customers th at are organizations and the percentage of paying users that derive therefrom. Disclose this information with respect to large organizations as well. In addition, in order to understand the opportunity available to you to grow your enterprise business, d isclose the number of organizations and, more specifically, large organizations within which Dropbox is being used. In this regard, we note your website states that “52% of the Fortune 500 use Dropbox Business to run their companies,” that “200,000 organi zations rely on Dropbox to grow and secure their businesses,” and that “4 million businesses use Dropbox to work smarter.”

You may contact Melissa Walsh, Staff Accountant, at (202) 551 -3224 or Stephen Krikorian, Accounting Branch Chief, at (202) 551 -3488 if you have questions regarding comments on the financial statements and related matters. Please contact Bernard Nolan, Attorney -Adviser, at (202) 551 -6515 or, in his absence, Jan Woo , Legal Branch Chief, at (202) 551-3453 with any other questions. If yo u require further assistance, you may contact me at (202) 551 -3735.

Sincerely,
/s/ Barbara C. Jacobs for

Show Raw Text
Mail Stop 4561
December 20, 2017

Andrew W. Houston
Chief Executive Officer
Dropbox, Inc.
333 Brannan Street
San Francisco, CA 94107

Re: Dropbox, Inc.
Amendment No. 1 to Draft Registration Statement on Form S -1
Submitted December 4 , 2017
  CIK No. 0001467623

Dear Mr. Houston :

We have reviewed your amended draft registration statement  and have the following
comments.  In some of our comments, we may ask you to provide us with information so we
may better understand your disclosure.

Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or  publicly  filing your registration statement on
EDGAR.  If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.

After reviewing the information you provide in re sponse to these  comments  and your
amended draft registration statement or filed registration statement,  we may have  additional
comments.   Unless we note otherwise, our references to prior comments are to comments in our
November 7, 2017 letter.

Prospect us Summary

Our Growth Strategy, page 4

1. In response to prior comment 1, you state that you do not believe disclosing active
registered users is necessary to give more context to your disclosure.   We note, however,
that the 500 million registered user m etric that you reference throughout the prospectus
accounts for every user that ever registered regardless of whet her or not the user has used
your platform in any recent period.   Likewise, your estimate of 300 million registered
users encompasses all regi stered users with at least one of three characteristics that make
them more likely to pay over time, none of which accounts for utilization levels.  As it
appears that the level of activity on your platform among the registered user base would
necessarily bear on the scale of your paid conversion opportunity, please disclose the

Andrew W. Houston
Dropbox, Inc.
December 20, 2017
Page 2

 number of active registered users or other information to help investors understand your
consideration of this issue.   Your disclosure may explain the limitations of this metric
such as seasonal fluctuations and the effect of marketing campaigns, as you advise in
your response .

2. As you indicate  in response to prior comment 2, please revise  to state that you derive
your estimate of 300 million registered users from your observation  that “substantially all
of [your] paying users have at least one” of the listed characteristics.   Further, clarify that
this subset of registered users is more likely “than other registered users” to become
paying users over time.

Risk Factors

“We are s ubject to export and import control laws and regulation . . . ,” page 26

3. In response to prior comment 6 , you state that you discovered that your platform had
been accessed by users with IP addresses in Iran, Syria, Sudan and North Korea.   North
Korea was designated as a state sponsor of terrorism on November 20, 2017.   Please
describe to us your contacts wit h Iran, Syria, Sudan and North Korea.   Your description
should include any contacts related to Dropbox Plus, Dropbox Professional, Dropbox
Business, and other products, services, technology or software that may not involve
personal communications as set fo rth in OFAC general licenses.   Please also discuss the
materiality of your contacts with those countries, in quantitative terms and in terms of
qualitative factors that a reasonable investor would deem important in making an
investment decision.   You shoul d address the potential impact of the investor sentiment
evidenced by divestment and similar initiatives that have been directed toward companies
with operations associated with U.S. -designated state sponsors of terrorism.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Our Business, page 56

4. We note your response to prior comment 10.   Please, however, address the recent
changes to your Dropbox Business subscription plans if they are reasonably likely to
have a  material impact on your liquidity, capital resources, or results of
operations.  Further, to the extent material, address the opportunities, challenges and risks
presented by your plan to pursue enterprise businesses as well as the actions that you are
taking to address them.   Refer to Sections III.A and III.B.3 of SEC Release No. 33 -8350.

Our Subscription Plans, page 63

5.         Please refer to prior comment 13 and clarify the extent to which you derive your paying
users from the enterprise market ver sus the consumer market.   In this regard, we note that
you have been targeting the enterprise market since 2013 and that you launched Dropbox

Andrew W. Houston
Dropbox, Inc.
December 20, 2017
Page 3

 Enterprise to address the requirements of large organizations in 2015.   Please disclose the
number of customers th at are organizations and the percentage of paying users that derive
therefrom.   Disclose this information with respect to large organizations as well.   In
addition, in order to understand the opportunity available to you to grow your enterprise
business, d isclose the number of organizations and, more specifically, large organizations
within which Dropbox is being used.   In this regard, we note your website states that
“52% of the Fortune 500 use Dropbox Business to run their companies,” that “200,000
organi zations rely on Dropbox to grow and secure their businesses,” and that “4 million
businesses use Dropbox to work smarter.”

You may contact Melissa Walsh, Staff Accountant,  at (202) 551 -3224 or Stephen
Krikorian, Accounting Branch Chief,  at (202) 551 -3488 if you have questions regarding
comments on the financial statements and related matters.  Please contact Bernard Nolan,
Attorney -Adviser,  at (202) 551 -6515 or, in his absence,  Jan Woo , Legal Branch Chief,  at (202)
551-3453 with any other questions.   If yo u require further assistance, you may contact me at
(202) 551 -3735.

Sincerely,

 /s/ Barbara C. Jacobs  for

Jan Woo
Legal Branch Chief
Office of Information
Technologies and Services

cc: Tony Jeffries
 Rezwan D. Pavri
 Wilson Sonsini Goodrich & Rosati, P.C.