Correspondence 0001493152-24-029106 from Better Choice Co Inc. (BTTR) (CIK 0001471727) (SRXH)
Better Choice Co Inc. (BTTR) (CIK 0001471727)
Date: July 25, 2024 · CIK: 0001471727 · Accession: 0001493152-24-029106
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File numbers found in text: 333-280714
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CORRESP
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Better
Choice Company Inc.
12400
Race Track Road
Tampa,
FL 33626
July
25, 2024
VIA
EDGAR
U.S.
Securities and Exchange Commission
Division
of Corporation Finance
Office
of Manufacturing
100
F Street, N.E.
Washington,
DC 20549
Attention:
Erin Donahue
Re:
Better
Choice Company Inc.
Registration
Statement on Form S-1
Filed
on July 8, 2024
File
No. 333-280714
Ladies
and Gentlemen:
Pursuant
to Rule 461 of the General Rules and Regulations under the Securities Act of 1933, as amended, the undersigned, Better Choice Company
Inc., a Delaware corporation (the “Registrant”), hereby requests acceleration of the effective date of the above-referenced
Registration Statement such that it may become effective on Monday, July 29, 2024 at 5:30 p.m. Eastern Time or as soon thereafter as
practicable.
The
Registrant hereby acknowledges that:
(i)
should the Securities and Exchange Commission (the “Commission”) or the staff, acting pursuant to delegated authority, declare
the Registration Statement effective, it does not foreclose the Commission from taking any action with respect to the Registration Statement;
(ii)
the action of the Commission or the staff, acting pursuant to delegated authority, in declaring the Registration Statement effective,
does not relieve the Registrant from its full responsibility for the adequacy and accuracy of the disclosure in the Registration Statement;
and
(iii)
the Registrant may not assert the action of the Commission or the staff, acting pursuant to delegated authority, in declaring the Registration
Statement effective as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the
United States.
Once
the Registration Statement has been declared effective, please orally confirm that event with our counsel, Meister Seelig & Fein
LLP, by calling Louis Lombardo at (212) 655-3518.
Thank
you for your assistance in this matter.
Very
truly yours,
Better
Choice Company Inc.
By:
/s/
Carolina Martinez
Name:
Carolina
Martinez
Title:
Chief
Financial Officer
cc:
Louis Lombardo, Esq., Meister Seelig & Fein LLP