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Correspondence 0001493152-25-000984 from Better Choice Co Inc. (BTTR) (CIK 0001471727) (SRXH)

Better Choice Co Inc. (BTTR) (CIK 0001471727)
Date: Jan. 6, 2025 · CIK: 0001471727 · Accession: 0001493152-25-000984

AI Filing Summary & Sentiment

File numbers found in text: 001-40477

Referenced dates: January 2, 2025

Date
December 26, 2024
Author
/s/ Louis
Form
CORRESP
Company
Better Choice Co Inc. (BTTR) (CIK 0001471727)

Letter

Division of Corporation Finance Office of Manufacturing Attention: Bradley Ecker Preliminary Proxy Statement on Schedule 14A Filed on December 26, 2024 File No. 001-40477

Re: Better Choice Co Inc.

Dear Mr. Ecker:

On behalf of our client, Better Choice Company, Inc. (“the “Company”), we submit this letter in response to comments from the staff (the “Staff”) of the Securities and Exchange Commission (the “Commission”) contained in its letter dated January 2, 2025 (the “Comment Letter”), relating to the above-referenced Preliminary Proxy Statement on Schedule 14A submitted on December 26, 2024 (the “Proxy Statement”). We are concurrently submitting via EDGAR this letter and a revised draft of the Proxy Statement (the “Revised Proxy Statement”).

In this letter, we have recited the comments from the Staff in italicized, bold type and have followed each comment with the Company’s response in ordinary type.

Preliminary Proxy Statement on Schedule 14A

General

1. Your filing was tagged in the EDGAR system as a PRE 14A rather than as a PREM 14A, yet it appears to relate to a business combination. In this regard, we note disclosure on page 8 that shareholders of SRx Health Solutions, Inc. are expected to own 87% of the combined company, resulting in a change of control. Please file with the tag PREM 14A or tell us why you believe you are not required to do so.

We have filed the Revised Proxy Statement with the PREM 14A designation.

2. Please file the annexes listed on page 36 with your revised proxy statement.

We have filed the annexes listed on page 36 with the Revised Proxy Statement

Securities and Exchange Commission

January 6, 2025

Page

If you have questions with respect to the Revised Proxy Statement or the responses set forth above, please direct the questions to me at (212) 655-3518 or ll@msf-law.com.

Sincerely,
/s/ Louis
Lombardo

Show Raw Text
CORRESP
1
filename1.htm

  January
6, 2025

U.S.
Securities and Exchange Commission

Division
of Corporation Finance

Office
of Manufacturing

Washington,
D.C. 20549-3720

    Attention:
    Bradley
    Ecker

    Jennifer
    Angelini

    Re:
    Better
    Choice Co Inc.

    Preliminary
    Proxy Statement on Schedule 14A

    Filed
    on December 26, 2024

    File
    No. 001-40477

Dear
Mr. Ecker:

On
behalf of our client, Better Choice Company, Inc. (“the “Company”), we submit this letter in response to comments
from the staff (the “Staff”) of the Securities and Exchange Commission (the “Commission”) contained
in its letter dated January 2, 2025 (the “Comment Letter”), relating to the above-referenced Preliminary Proxy Statement
on Schedule 14A submitted on December 26, 2024 (the “Proxy Statement”). We are concurrently submitting via EDGAR this
letter and a revised draft of the Proxy Statement (the “Revised Proxy Statement”).

In
this letter, we have recited the comments from the Staff in italicized, bold type and have followed each comment with the Company’s
response in ordinary type.

Preliminary
Proxy Statement on Schedule 14A

General

1. Your
filing was tagged in the EDGAR system as a PRE 14A rather than as a PREM 14A, yet it appears to relate to a business combination. In
this regard, we note disclosure on page 8 that shareholders of SRx Health Solutions, Inc. are expected to own 87% of the combined
company, resulting in a change of control. Please file with the tag PREM 14A or tell us why you believe you are not required to do
so.

We
have filed the Revised Proxy Statement with the PREM 14A designation.

2.
Please file the annexes listed on page 36 with your revised proxy statement.

We
have filed the annexes listed on page 36 with the Revised Proxy Statement

Securities
and Exchange Commission

January
6, 2025

Page
2

If
you have questions with respect to the Revised
Proxy Statement or the responses set forth above, please direct the questions to me at (212) 655-3518 or ll@msf-law.com.

    Sincerely,

    /s/ Louis
    Lombardo

    Louis
    Lombardo