SEC Comment Letter for Exousia Pro, Inc. (MAJI) (CIK 0001492448) (MAJI) — Jun 25, 2010
Exousia Pro, Inc. (MAJI) (CIK 0001492448)
Date: June 25, 2010 · CIK: 0001492448 · Accession: 0000000000-10-035991
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File numbers found in text: 333-167284
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June 25, 2010 Via U.S. Mail Shelley Guidarelli President and Chief Executive Officer Norman Cay Development Inc. 4472 Winding Lane Stevensville, MI 49127 Re: Norman Cay Development Inc. Registration Statement on Form S-1 Filed June 3, 2010 File No. 333-167284 Dear Ms. Guidarelli: We have reviewed your registration statem ent and have the following comments. In some of our comments, we may ask you to provi de us with information so we may better understand your disclosure. Please respond to this letter by amending your registration statement and providing the requested information. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your re gistration statement and the information you provide in response to these comments, we may have additional comments. Prospectus Cover Page 1. Clearly highlight throughout th e prospectus that, since th ere is no minimum amount of shares that must be sold by the company, you may receive no proceeds or very minimal proceeds from the offering and potential investors may end up holding shares in a company that: • Has not received enough proceeds from th e offering to begin operations; and • Has no market for its shares. Shelley Guidarelli Norman Cay Development Inc. June 25, 2010 Page 2 2. Because this is a best efforts, no minimum offering, please revise the prospectus cover page, Use of Proceeds, Capitalization, Dilution and Management’s Discussion and Analysis sections to reflect the sale of va rying amounts of the total amount being offered. At a minimum, revise your disclosure to show the impact of 10% , 50%, and 100% of the shares being sold. 3. Please prominently disclose that the comp any is a shell company. Accordingly, the securities sold in this offe ring can only be resold through registration under the Securities Act of 1933, Section 4(1), if available, for non- affiliates, or by meeting the conditions of Rule 144(i). Also, revise your disclosure throughout your prospectus, including in your risk factors, to account for the implicati ons of being designated a shell company. Prospectus Summary, page 6 4. Disclose why the company is conducting an offering and becoming a reporting company in light of the following: • The company was only recently incorporated and has no business operations; • The company’s sole officer and direct or has no experience in the company’s proposed business operations and devotes her time to other businesses; and • The offering is for minimal funds that like ly will be insufficient to begin business operations, pay for the costs of the o ffering, and meet the costs of being a reporting company. 5. Disclose whether Ms. Guidarelli, the company, any company promoters, or their affiliates intend for the company, once it is reporting, to be used as a vehicle for a private company to become a reporting company. The Company Overview, page 6 6. We note your intention to become an author ized reseller of wireless telephones and service plans and to operate through storefront and kiosk lo cations. Please revise the prospectus in the appropriate places to clar ify that, currently, you are not an authorized reseller of wireless telephones and service plans or an operato r of any storefront or kiosk locations. 7. In addition to hiring the qualified persons re ferenced in the last paragraph on page 6, please revise in the appropriate places to explain the concrete business steps you intend to take to procure licenses from wireless wholesalers. Shelley Guidarelli Norman Cay Development Inc. June 25, 2010 Page 3 8. We note Ms. Guidarelli is the Vice Presid ent of Account Management for CPGjobs which appears to be based in Pasadena, CA, as well as the operator of her own business, Guidarelli Staffing Solutions, LLC (at www.guida relli.com), which appears to be based in Michigan. Further, it appears your operations are based in Stevensville, MI. Since your business plan includes opening stores and kiosks to sell wirele ss phones and service plans, please revise to disclose wher e you intend to open these locations. 9. We note you intend to acquire multiple reseller licenses and be a retailer of multiple wireless telephones and service plans. Please revise in the appropria te places to explain the operational differences between being a reseller of multiple wireless telephones and services rather than one wireless service pr ovider and the challenges associated with being a reseller of competing br ands rather than one brand. 10. Please revise in the appropriate places to ex plain in more detail and adequately support the following assertions: • What are the specific wireless solutions that will attract new customers more quickly than your competitors (pages 6 and 14); • How you will sustain lower operating costs than your competitors (pages 6 and 15), including substantially lower costs th an most of your competitors (page 15); • How you will use your capital more effectively in your business to offer a wide range of styles and service plans (discussing these specifics of these styles and plans) (pages 6 and 15); • How you will be able to achieve a signifi cantly lower cost per gross customer addition (page 14); and • How you plan to offer a differentiated services (page 15). In this regard, it is unclear upon what bases you can make these assertions when you are in the development stage and your sole offi cer and director has no experience in the wireless business. 11. Please revise in the appropriate places to outlin e your plan to retain qualified persons or consultants to perform the marketing and resa le of your products or state that you have no current concrete plans to hire su ch persons or consultants. Risk Factors, page 8 12. We refer you to Item 503(c) of Regulation S-K. Please revise to include risk factors regarding your: • Lack of an operating history, • Lack of an external credit facility, • Dependence on attaining wireless reseller licenses, • Dependence on attaining reasonable leases for your stores and kiosks, Shelley Guidarelli Norman Cay Development Inc. June 25, 2010 Page 4 • Dependence on hiring an indi vidual to develop and execute a viable marketing and resale program, • Dependence on debt financing from private investors (as mentioned at the bottom of page 15) to fund your operations, • Financial position, and • The auditor’s substantial doubt of your abi lity to continue as a going concern. Risks Related To Our Business, page 8 13. Please revise this subheading and the immediately following risk factor subheading to refer to your proposed business. Key management personnel may leave the Company, …, page 9 14. Revise this risk factor disclosure and subheading to focus on the fact that you are dependent upon your sole officer and director, who lacks experience in your proposed business and devotes her time to her other businesses. Use of Proceeds, page 12 15. Please revise to disclose how you determined the net proceeds from this offering will allow you to operate for the next 12 mont hs. Clarify what your intended business activities will be the next 12 months. Description of Our Business, page 14 16. Please refer to Item 101(h)(iv) and provide a r obust discussion of th e competition in your proposed business. Management’s Discussion and Analysis, page 15 17. In this section, please refere nce your auditor’s su bstantial doubt of your ability to continue as a going concern. 18. Please revise to provide a time line for achieving each step in your proposed business plan and the associated costs. For exampl e, disclose your costs for obtaining a reseller license, leasing and building out a storefront or kiosk, buying the necessary start-up equipment, hiring employees, and generally starting operations. Discuss when you expect to complete each step. Explain how you intend to fund these costs, taking into account the various levels of pr oceeds from the offering, the offering costs, the costs of being a reporting company and your lack of an external credit facility. Shelley Guidarelli Norman Cay Development Inc. June 25, 2010 Page 5 19. You disclose that you have financed your operating and cash flow needs through debt financing from private investors. Pleas e disclose the amount of funding you have received and the material terms of the loans. In this regard, we note your disclosure in Note 3 and Note 6 to the financial statemen ts that you issued a note payable on April 29, 2010 for $9,928 and a note payable on May 10, 2010 for $20,000. Discuss how these notes impact your liquidity and how you in tend to satisfy your obligations under the notes. File your material de bt agreements as exhibits. Directors, Executive Officers, Promoters and Control Persons, page 17 20. Please disclose how long Ms. Guidarelli has be en employed by CPGjobs. Further, please refer to Item 401(e) and discu ss the specific experiences, quali fications, or skills that Ms. Guidarelli possesses that support you r conclusion that she should serve as director of the company. 21. Please revise to make clear that you have one officer and director who is the same person. Summary Compensation Table, page 18 22. Please identify the period covered by the ex ecutive compensation tables. In addition, please revise the “Stock Awards” column of the summary compensation table to disclose the grant date aggregate fair value of the st ock award computed in accordance with FASB ASC Topic 718 rather than the aggregate numbe r of shares underlying the award. Refer to Regulation S-K Item 402(n)(v ) and the Instructions to Item 402(n)(2)(v i) and (vi). 23. Please disclose that, effective as of May 1, 2010, Ms. Guidarelli will earn a monthly fee of $2,500.00 per month. We refer you to Secti on 3 of the Management Agreement filed as Exhibit 10.1 We urge all persons who are responsible for th e accuracy and adequacy of the disclosure in the filing to be certain that the filing incl udes the information the Securities Act of 1933 and all applicable Securities Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made. Notwithstanding our comments, in the event you request acceleration of the effective date of the pending registration statement please pr ovide a written statement from the company acknowledging that: • Should the Commission or the st aff, acting pursuant to delegated authority, declare the filing effective, it does not foreclose the Co mmission from taking any action with respect to the filing; Shelley Guidarelli Norman Cay Development Inc. June 25, 2010 Page 6 • The action of the Commission or the staff, acting pursuant to delegated authority, in declaring the filing effective, does not relieve the company from its full responsibility for the adequacy and accuracy of the disclosure in the filing; and • The company may not assert staff comments a nd the declaration of effectiveness as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States. Please refer to Rules 460 and 461 regarding re quests for acceleration. We will consider a written request for acceleration of the effective date of the regi stration statement as confirmation of the fact that those reques ting acceleration are aware of thei r respective responsibilities under the Securities Act of 1933 and the Securities Excha nge Act of 1934 as they relate to the proposed public offering of the securities specified in the above registration stat ement. Please allow adequate time for us to review any amendment prior to the requested effective date of the registration statement. Please contact Ajay Koduri, Staff Attorney, at 202-551-3310 or Kathleen Krebs, Special Counsel, at 202-551-3350 with any questions. Sincerely, Larry Spirgel Assistant Director cc: Via facsimile to 619-330-1888 Wade D. Huettel, Esq. Carrillo Huettel, LLP