SEC Comment Letter for Noble Vici Group, Inc. (CIK 0001500122) — May 7, 2020
Noble Vici Group, Inc. (CIK 0001500122)
Date: May 7, 2020 · CIK: 0001500122 · Accession: 0000000000-20-003998
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File numbers found in text: 000-54761
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United States securities and exchange commission logo
May 7, 2020
Eldee Tang
Chief Executive Officer
Noble Vici Group, Inc.
1 Raffles Place #33-02
One Raffles Place Tower One
Singapore 048616
Re:Noble Vici Group, Inc.
Form 10-K for Fiscal Year Ended March 31, 2019
Filed July 15, 2019
File No. 000-54761
Response Dated April 30, 2020
Dear Mr. Tang:
We have reviewed your April 30, 2020 response to our comment letter and have the
following comment. Our comment asks you to provide us with information so we may better
understand your disclosure.
Please respond to this comment within ten business days by providing the requested
information or advise us as soon as possible when you will respond. If you do not believe our
comment applies to your facts and circumstances, please tell us why in your response.
After reviewing your response to this comment, we may have additional
comments. Unless we note otherwise, our references to prior comments are to comments in our
April 27, 2020 letter.
Form 10-K for the Fiscal Year Ended March 31, 2019
Key Performance Indicators: Gross Cash Receipts, Supplier Product & Logistics Allowance and
Commission Payout, page 17
1.We note your response to our prior comment 1 and your proposal to remove the MPP and
SMGA metrics from your March 21, 2019 Form 10-K. You propose to replace these two
metrics with a new metric that compares GMV with “worldwide retail eCommerce sales”
wherein worldwide retail eCommerce sales represents actual (or forecasted actual)
worldwide sales and GMV represents the aggregate of suggested retail prices of
goods offered, as opposed to sold, on your website and does not represent actual amounts
of sales or GMV that were realized through sales. You indicate that this proposed key
FirstName LastNameEldee Tang
Comapany NameNoble Vici Group, Inc.
May 7, 2020 Page 2
FirstName LastName
Eldee Tang
Noble Vici Group, Inc.
May 7, 2020
Page 2
performance metric will assist you in assessing the strength of utilization by users of your
platform and their procurement of goods and services offered by the platform. Please tell
us how your proposed metric is directly relevant to your investors and how it is useful to
your investors. In addition, tell us in greater detail, and summarize in the filing, how
comparing GMV with worldwide eCommerce sales assists you in assessing the strength of
utilization by users of your platform and their procurement of goods and services offered
by the platform since GMV does not represent the actual amount of sales on your
platform. Please make any necessary modifications to revise your presentation.
You may contact Patrick Kuhn at (202) 551-3308 or Jim Allegretto at (202) 551-3849 if
you have any questions.
Sincerely,
Division of Corporation Finance
Office of Trade & Services