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SEC Comment Letter for Presurance Holdings, Inc. (PRHI, PRHIZ) (CIK 0001502292) (PRHI) — Jun 24, 2015

Presurance Holdings, Inc. (PRHI, PRHIZ) (CIK 0001502292)
Date: June 24, 2015 · CIK: 0001502292 · Accession: 0000000000-15-033195

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
June 23, 2015
Author
/s/ Jeffrey P. Riedler
Form
UPLOAD
Company
Presurance Holdings, Inc. (PRHI, PRHIZ) (CIK 0001502292)

Letter

June 23, 2015 Via E -mail James G. Petcoff Chairman and Chief Executive Officer Conifer Holdings, Inc. 550 West Merrill Street, Suite 200 Birmingham, Michigan 48009

Re: Conifer Holdings, Inc. Amendment No. 1 to Draft Registration Statement on Form S -1 Submitted June 12, 2015 CIK No. 0001502292

Dear Mr. Petcoff:

We have reviewed amendment no. 1 to your draft registration statement and your response letter submitted June 12, 2015 and have the following comment. In our comment, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by providing the requested information and either submitting an amended draft re gistration statement or publicly filing your registration statement on EDGAR. If you do not believe our comment applies to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing the information you provide in response to our comment and your amended draft registration statement or filed registration statement, we may have additional comments.

Risks Factors Risks Related to Our Business and Industry A decline in our financial st rength rating may result in a reduction of new…, page 13

1. We note your revised disclosure and response to our prior comment 8. Please expand your disclosure in this risk factor and in the Ratings section on page 110 to disclose how many rating levels ther e are for both the A.M.Best and Demotech ratings structures and for each of your subsidiaries , how the subsidiary’s rating s rank in the overall ratings structure s (i.e. fourth highest out of twelve, fifth highest out of thirteen, etc…).

James G. Petcoff Conifer Holdings, Inc. June 23, 2015 Page 2

You may contact James Peklenk at (202) 551 -3661 or Sharon Blume at (202) 551 -3474 if you have questions regarding comments on the financial statements and related matters. Please contact Johnny Gharib at (202) 551 -3170 or me at (202) 551 -3715 with any other questions.

Sincerely,
/s/ Jeffrey P. Riedler

Show Raw Text
June 23, 2015

Via E -mail
James G. Petcoff
Chairman and Chief Executive Officer
Conifer Holdings, Inc.
550 West Merrill Street, Suite 200
Birmingham, Michigan 48009

Re: Conifer Holdings, Inc.
Amendment No. 1 to Draft Registration Statement on Form S -1
Submitted June 12, 2015
  CIK No. 0001502292

Dear Mr. Petcoff:

We have reviewed amendment no. 1 to your draft registration statement and your
response letter submitted June 12, 2015 and have the following comment.  In our comment, we
may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by providing the requested information and either submitting
an amended draft re gistration statement or publicly filing your registration statement on
EDGAR.  If you do not believe our comment applies to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.

After reviewing the information you provide in response to our comment and your
amended draft registration statement or filed registration statement, we may have additional
comments.

Risks Factors
Risks Related to Our Business and Industry
A decline in our financial st rength rating may result in a reduction of new…, page 13

1. We note your revised disclosure and response  to our prior comment 8.  Please expand
your disclosure in this risk factor and in the Ratings section on page 110 to disclose how
many rating levels ther e are for both the A.M.Best and Demotech ratings structures and
for each of your subsidiaries , how the subsidiary’s rating s rank in the overall ratings
structure s (i.e. fourth highest out of twelve, fifth highest out of thirteen, etc…).

James G. Petcoff
Conifer Holdings, Inc.
June 23, 2015
Page 2

 You may contact James Peklenk at (202) 551 -3661 or Sharon Blume at (202) 551 -3474 if
you have questions regarding comments on the financial statements and related matters.  Please
contact Johnny Gharib at (202) 551 -3170 or me at (202) 551 -3715 with any other questions.

Sincerely,

 /s/ Jeffrey P. Riedler

Jeffrey P. Riedler
Assistant Director

cc: Via E -mail
 Donald J. Kunz, Esq.
 Honigman Miller Schwartz and Cohn LLP