SEC Comment Letter for Dream Homes & Development Corp. (DREM) (CIK 0001518336) (DREM) — Jun 23, 2011
Dream Homes & Development Corp. (DREM) (CIK 0001518336)
Date: June 23, 2011 · CIK: 0001518336 · Accession: 0000000000-11-038389
AI Filing Summary & Sentiment
File numbers found in text: 333-174674
Show Raw Text
June 23, 2011 Via E-mail Mr. Thomas P. Monahan Chief Executive Officer The Virtual Learning Company, Inc. 60 Knolls Crescent, Suit 9M Bronx, New York 10463 Re: The Virtual Learning Company, Inc. Registration Statement on Form S-1 Filed June 2, 2011 File No. 333-174674 Dear Mr. Monahan: We have reviewed your registration statem ent and have the following comments. In some of our comments, we may ask you to provi de us with information so we may better understand your disclosure. Please respond to this letter by amendi ng your registration statement and providing the requested information. If you do not beli eve our comments appl y to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your re gistration statement and the information you provide in response to these comments, we may have additional comments. Registration Statement Cover Page 1. Please check the box which indicates that you are offering securities on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933. General 2. Please review your entire document for gr ammatical errors that can make the disclosure unclear. For example, we note your statement on page 18: “the market for Mr. Thomas P. Monahan The Virtual Learning Company, Inc. June 23, 2011 Page 2 products sold through the Internet has not begun to develop and will rapidly evolving.” 3. Furnish the information required by Item 505 of Regulation S-K, determination of offering price. See Item 5 of Form S-1. 4. We note reference to third party informa tion throughout the filing. For example, you cite information from the Association of American Publishers on page 6. Please provide us with marked copies of any ma terials that support third party statements, clearly cross-referencing a statement with the underlyi ng factual support. 5. On page 16 and elsewhere you state that you have not commenced operations. Revise your disclosure to accurately describe your business as currently constituted and make clear aspects that are not yet operational. As an example, on page 6 you refer to a “visible recurring revenue stream and high profit margins.” As another example, a page 10 Risk Factor heading reads “If we fail to develop new or expand existing subscriber relationships…” But, on page 35 you disclose that as of March 31, 2011 you had not “begun to accept subscribers.” As a third ex ample, the page 13 Risk Factor titled “Our future growth and profitability will depend in large part upon the effectiveness and efficiency…” contains several inappropriate characterizations including reference to retaining your most productive sales managers and staff. We note that you have one full- time employee. These are just examples of disclosures that do not address the company’s current lack of operations, that indicate that proposed operations are either currently happening or are possible in the near future and that do not address the time, costs and risks involved with becoming operational. Please revise throughout. 6. We note several favorable statements re garding, among other topics, your product, accomplishments-to-date and market opportunities. To the extent you retain favorable statements provide objective suppor t for your assertions and ensure that you make clear upon what standard or measure you base your claims. For example, revise to include the basis for you assertion on pa ge 6 that your “online products are easily, automatically, and frequently updated with new or more current content, additional features and enhancements and can provide students with instant feedback, positive reinforcement and remediation when proficie ncy levels are not met.” To the extent that you do not have independent support fo r your statements, please characterize them as your beliefs and disclose the bases for these beliefs. Prospectus Summary, page 5 7. The Prospectus Summary is intended to provi de a brief overview of the most salient aspects of the offering and the company’s business. Your summary provides mostly Mr. Thomas P. Monahan The Virtual Learning Company, Inc. June 23, 2011 Page 3 marketing information about the company that is largely repeated elsewhere in your prospectus. Revise to incl ude only a brief overview of your offering and business and make sure the presentation is balanced. 8. If retained, revise to make clear that none of the key attributes of your business model have been materialized as of yet. For example, your statement that your “business model is characterized by a visible recurr ing revenue stream and high profit margins” should be balanced by accompanying disclo sure that you have not yet generated revenues and have never generated a profit. Our Company, page 5 9. Your websites, as disclosed on page 5, feature television and movie programs. Explain whether you have negotiated the right to broadcast thes e programs. If you have not, add a risk factor to disclo se the possibility that you are infringing intellectual property rights and hi ghlight the potential repercussions. 10. It appears that three out of the four websites referen ced contain identical content. Revise to accurately characterize your web ba sed offerings. In particular, we note the statement “[t]he Company provides standa rds-based instructi on…through one of our several websites on the World Wide Web.” Summary Financial Information, page 9 11. Tell us how your total operating expenses for the three months ended March 31, 2010 can be more than your total operating e xpenses for the year ended December 31, 2010. Risk Factors, page 10 12. Revise this section to make sure that each risk factor relates to risks the company faces as currently constituted. For example, on page 15 under the risk factor “Protection of our intellect ual property is limited…” you st ate “[d]espite enforcement efforts against software piracy, we lose si gnificant revenue due to illegal use of our software.” We note, howev er, that you have generated no revenue to date. As another example, the risk factor titled “If securities or industry analysts do not publish research or reports about our business…” is inapplicable given your status as a development stage company. These are just examples. We may be subject to liability for inform ation retrieved from the Internet…, page 21 Mr. Thomas P. Monahan The Virtual Learning Company, Inc. June 23, 2011 Page 4 13. The subject matter of this risk factor and how it relates to the company is unclear. Revise to clarify. Future sales of restricted shares could decrease the price a willing buyer…, page 21 14. Revise the disclosures here and under Shar es Eligible For Future Sale on pages 54 and 55 to accurately describe Rule 144 of the Securities Act. For example, on page 54 you state that “only the shares held by Thomas P. Monahan and Dr. John Swift will be subject to the volume selling requi rements of Rule 144. But, on page 22 you state that if certain requirements are met non- affiliates may sell their securities “in an amount equal to not less than one percen t of [your] outstanding common stock every three months.” As another example, you i ndicate that the hold ing period applicable to non-affiliates is six months on page 22 and one year on page 55. Plan Of Distribution, page 25 15. Reconcile your disclosure here, stating that the offering will be completed ninety days after the effective date, with the disclosure on page 52 stating th at the offering will terminate no later than 12 months afte r the effective date of the prospectus. Description Of Business, page 27 History of the Company, page 27 16. Revise to more fully describe the tran saction between Mr. Thomas Monahan and Terra Media, LTD. Your disclosure should clarify the background between the parties, explain the statement “to be re turned to Mr. Thomas Monahan Terra’s subsidiary Ding Dong School, Ltd” and rec oncile the consideration disclosed as compared to the considerati on identified in Exhibit 10.1. Our Growth Strategy, page 33 17. Much of the disclosure within this section fails to link the topic discussed with your growth strategy. For example, disclosures on pages 34 and 35 detail characteristics of bilingual education, but neglect to tie that discussion in to the prospective growth of your business. Substantially revise to make clear how each topic discussed relates to your business. Your disclosure should expl ain how each topic is relevant to growth, steps taken to date in furtherance of your various strategies and steps that must be Mr. Thomas P. Monahan The Virtual Learning Company, Inc. June 23, 2011 Page 5 implemented to successfully operate and gr ow. Similarly revise the disclosure on pages 8 and 9. Our Products and Services, page 35 18. You refer to yourself as a “software development company” on page 32. Describe the software you intend to produce and distribut e. Further revise to clarify how the materials you plan to produce in CD and DVD format, including language training materials, relate to your web-based offerings. Explain whether and how these offerings differ from those available via your websites. 19. Disclose whether you have had any contact with potential di stributors of your products to date. Marketing, Sales and Subscr iber Support, page 37 20. Disclose whether you have implemented any of the marketing activities described. Management’s Discussion And Analysis Or Plan Of Operation, page 40 Forward-Looking Statements, page 40 21. Please delete the reference to the safe harbor provided by the Private Securities Litigation Reform Act of 1995 as this pr otection does not apply to your offering because your common stock is considered a penny stock. Plan Of Operation, page 41 Overview, page 41 22. Note 6 to your financial statements on pa ge 79 discloses agreements for curriculum development pursuant to which you are obligat ed to pay royalties on revenues earned. Discuss those arrangements as well as the contractual arrangement filed as Exhibit 10.2 within MD&A, providing th e aggregate royalties due and the effect you expect the respective obligations to have on your financial condi tion going forward. If the agreements referenced under Note 6 consti tute material contracts, file them as exhibits. See Item 601(b)(10) of Regulation S-K. Mr. Thomas P. Monahan The Virtual Learning Company, Inc. June 23, 2011 Page 6 Basis of Presentation/Going Concern, page 41 23. Please revise this section to outline the various steps involved in completing each of the development of 16 titles, the devel opment of 36 titles, implementing the contemplated marketing program and ge nerally, commercializing your website. Provide a time line for achieving each milest one and the associat ed costs. Explain how you intend to fund these costs, taking into account the various levels of proceeds from the offering, the offering costs, the co sts of being a reporting company and your ability/inability to raise further capital . Clarify whether you believe $500,000 will be sufficient to meet operating expenses and capital requirements th rough the creation of 36 titles or only through the creation of 16 titles. Revenue Recognition, page 44 24. We note that you disclose that you do not pr ovide refunds but disc lose that a reserve is calculated for cancellations. Tell us why the calculation of a reserve is necessary if you do not provide refunds. Results Of Operations – Virt ual Learning Company, page 45 25. Revise your disclosures under Operating E xpenses on pages 46 and 47 to provide a fuller discussion of the underlying causes be hind material line item shifts in total operating expenses. For example, you shoul d discuss the effect that common stock issued for consulting fees and legal f ees had on period to period results. Liquidity and Capital Resources, page 47 26. Reconcile your statement that you had no o fficer loans payable outstanding at March 31, 2011 with the balance sheet on page 61 wh ich reflects an outstanding payable of $2,542. Directors And Executive Officers, Prom oters And Control Persons, page 49 Executive Officers and Directors, page 49 27. Explain the nature of the ethics inquiry by the American Institute of Certified Public Accountants. Mr. Thomas P. Monahan The Virtual Learning Company, Inc. June 23, 2011 Page 7 Certain Relationships And Re lated Transactions, page 50 28. Disclose all applicable related party tr ansactions including those discussed under Note 3 to your financial statem ents. See Regulation S-K Item 404. Certain Provisions Of The Certificate Of Incorporation And Bylaws…, page 56 29. You state here that your governing document s eliminate the personal liability of your directors for damages related to breaches of their fiduciary duties. Reconcile this statement with the exceptions under Nevada law discussed on page 82. Make clear from where your indemnification obligations stem. We note that the filed Articles of Incorporation does not appear to contai n provisions relate to indemnification. Part II Information Not Requi red In Prospectus, page 82 Item 13. Other Expenses of I ssuance and Distribution, page 82 30. Revise the total column to reflect the $27,116.00 in estimated expenses. Edit your disclosure under Use Of Proceeds and elsewh ere to accurately refl ect total estimated expenses. Item 16. Exhibits and Financia l Statement Schedules, page 83 31. The exhibit index fails to reference Exhi bits 4.1, 10.1 and 10.2 and references Exhibit 16, which is not filed. Revise to accurately reference the exhibits filed. Make sure that the material aspects of the exhibited co ntracts are discussed adequately within the filing. Item 17. Undertakings, page 84 32. Revise to include all necessary undertaki ngs required by Item 512 of Regulation S-K. We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that th e filing includes the information the Securities Act of 1933 and all applicable S ecurities Act rules require. Since the company and its Mr. Thomas P. Monahan The Virtual Learning Company, Inc. June 23, 2011 Page 8 management are in possession of all facts re lating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made. Notwithstanding our comments, in the event you request accelerati on of the effective date of the pending registration statement pl ease provide a written statement from the company acknowledging that: should the Commission or the staff, acting purs uant to delegated authority, declare the filing effective, it does not foreclose th e Commission from taking any action with respect to the filing; the action of the Commission or the staff, acting pursuant to delegated authority, in declaring the filing effective, does not relieve the company from its full responsibility for the adequacy and accuracy of th e disclosure in the filing; and the company may not assert staff comments a nd the declaration of effectiveness as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States. Please refer to Rules 460 and 461 regard ing requests for acceleration. We will consider a written request for acceleration of th e effective date of th e registration statement as confirmation of the fact that those request ing acceleration are aware of their respective responsibilities under the Securi ties Act of 1933 and the Securiti es Exchange Act of 1934 as they relate to the proposed public offering of th e securities specified in the above registration statement. Please allow adequate time for us to review any amendment prior to the requested effective date of the regist ration statement. You may contact Michael He nderson, Staff Accou