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SEC Comment Letter for Mercurity Fintech Holding Inc. (MFH) (CIK 0001527762) (CD) — Nov 13, 2014

Mercurity Fintech Holding Inc. (MFH) (CIK 0001527762)
Date: Nov. 13, 2014 · CIK: 0001527762 · Accession: 0000000000-14-056805

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Referenced dates: September 4, 2014

Date
November 12, 2014
Author
/s/ Barbara C. Jacobs
Form
UPLOAD
Company
Mercurity Fintech Holding Inc. (MFH) (CIK 0001527762)

Letter

November 12, 2014 Via E -mail Maodong Xu, CEO Wowo Limited Third Floor, Chuangxin Building No. 18 Xinxi Road, Haidian District, Beijing People's Republic of China

Re: Wowo Limited Amendment No. 1 to Confidential Draft Registration Statement on Form F -1 Submitted October 24, 2014 CIK No . 0001527762

Dear Mr. Xu :

We have reviewed your amended confidential draft registration statement and have the following comments. References to prior comments are to those in our letter dated September 4, 2014.

Prospectus Summary

Our Strategy, page 5

1. We note your response to prior comment 12. Please revise the summary section to include the same information regarding the availa bility and take up rate of the WoWo Merchant App that was added to page 117 of the prospectus.

Our Corporate Structure, page 7

2. We note that the technical support agreements between Wowo Shijie and each of Beijing WoWo Tuan and Kai Yi Shi Dai are referred to in the exhibit index as Amended and Restated Exclusive Consulting and Service Agreements. When referring to the agreements i n the prospectus, please use the same terminology as is used in the exhibit index.

Dilution, page 61

3. Please refer to prior comment 21. We note that you removed the measure of net tangible book value from your disclosure in addition to removing your me asure of net tangible liabilities. Please revise your disclosures to present the net tangible book value measures required by Item 506 of Regulation S -K, or tell us why you believe these disclosures are no longer applicable.

Maodong Xu, CEO Wowo Limited November 12 , 2014 Page 2

4. Please revise your tabular di sclosure to include the impact of the conversion of the related party payables into common stock.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Operating Metrics, page 75

5. We note you provide information regarding the cumulative number of customers that have made at least one purchase since inception of your business and that you believe this metric helps you understand the activity rate of your subscribers. Please explain further why you believe this information is meaningful to your investors and how this metric relates to your results of operations. For example, based on your description, it appears the cumulative number of customers is a metric that is always going to i ncrease and does not factor in currently active or inactive customers. Similar concerns apply to your metric regarding the cumulative number of repeat customers. Please advise.

Number of Merchant Clients, page 75

6. We note your response to prior comment 24 and reissue the comment. In addition to the total number of your merchant clients, please disclose the number of merchant clients that have opened a storefront in your WoWo Mall but do not participate in your group buy/flash sale channel, the number t hat only participate in your group buy/flash sale channel and the number that have opened a storefront and participate in your group buy/flash sale channel. Alternatively, explain to us why this information is not meaningful to investors.

Number of Onl ine Stores, page 75

7. It appears that the number of online stores in your WoWo Mall decreased from 79,731 stores in 2013 to 71,905 in the six months ended June 30, 2014. Please disclose the reason for this decrease.

Number of merchants paying storefront fees, page 75

8. Please explain the term “KTV” that appears in this section.

Critical Accounting Policies

Revenue Recognition, page 81

9. We note your disclosure revisions in response to prior comment 26 including the names of the relevant laws affecting your deferred revenues, but the impact of those laws on your revenue recognition remains unclear. Please revise your disclosure to provide a brief discussion of the impact these laws have on your ability to recognize revenue. Please also address the foll owing:

Maodong Xu, CEO Wowo Limited November 12 , 2014 Page 3

 Discuss whether the coupon purchasers have the right indefinitely to request a refund or whether this period is limited;  Discuss why you believe the possibility of the initiation of a customer claim becomes remote after three years. In this regard, please discuss the specific data you consider when making this judgment and provide a discussion of how accurate this estimate has been in the past; and  Describe the types of events that would cause you not to recognize this revenue in the future.

Indust ry Overview, page 104

10. We note your response to prior comment 32. Please file a consent from iResearch as an exhibit to the registration statement. Refer to Rule 436 of the Securities Act. Also, please revise your reference to iResearch on page 1 of the prospectus summary to disclose that you commissioned a report from that entity.

Manag ement

Directors and E xecutive Officers, page 139

11. We note your response to prior comment 33 and the disclosure under footnote 1 to the director and executive officer table on page 139. Please revise the footnote to indicate, if true, that Ms. Chen was appointed to the company’s board of directors by CDH Barley Limited pursuant to its preferred rights as a holder of the company’s preferred shares.

Principal Shareholders, page 147

12. We note your response to prior comment 35 and your statement that Ms. Chen does not have the sole power to direct the voting or disposition of the securities or receive their economic benefit. General Instruction F to Form 20 -F defines beneficial owner as any person who “has or shares the underlying benefits of ownership” including “the power to direct the voting or the dispos ition of the securities.” If Ms. Chen shares the power to direct the voting or disposition of the securities, she is a beneficial owner and cannot disclaim beneficial ownership. Accordingly, please delete the disclaimers in footnotes 2 and 5 or further a dvise.

Notes to Consolidated Financial Statements

Note 3. Summary of Significant Accounting Policies

Revenue Recognition, page F -15

13. We note your operational return and refund policy to your customers if they are not satisfied with the goods or services after redemption. Please tell us your accounting policy related to the returns/refunds, including whether you estimate the return/refund

Maodong Xu, CEO Wowo Limited November 12 , 2014 Page 4

when the coupon is purchased or redeemed. Please also provide us with a rollforward of the activity related to these returns/refunds for each year presented.

14. Please refer to prior comment 42. We note your response and revised disclosure. Please address the following:  Revise to disclose that you recognize revenue related to unredeemed amounts on a gross basis;  Revise to disclose specifically whether or not the sold coupons remain indefinitely refundable;  Revise to disclose how much revenue related to unredeemed amounts was recognized due to the passage of the three year timeframe for each year presented; and  Tell us whether you estimate a reserve for redemption demands beyond the three year period and if so, revise your filing to disclose the methodology used to determine those amounts. If not, tell us why not.

Advance to Suppliers, page F -18

15. We note your disclo sure revisions in response to prior comment 43. Please clarify where the expense related to the allowance for doubtful advance to suppliers is classified in your income statements. As part of your response, please clarify whether these amounts are classi fied as a reduction of the related recognized revenue, similar to a sales incentive arrangement, or alternatively as a cost of sale. Refer to ASC 605 -50-45-1.

Note 16. Related Party Balances and Transactions, page F -42

16. Please refer to prior comment 4 8. Please address the following:  Revise your filing to disclose the contractual repayment terms of these loans, both here and on page F -73. Separately quantify the amounts due on demand as a result of their overdue status and the amounts due within 90 da ys. Refer to ASC 850-10-50-1(d).  Please also revise your disclosures beginning on page 95 to discuss this potential use of cash, including the impact on your operations if Maodong exercises his contractual rights to demand repayment.

Additional Informatio n – Financial Statement Schedule I, page F -46

17. Please refer to prior comment 51. We note your response that you are obligated to provide further financial support to your equity method investees and as such, have recorded a “liability in subsidiaries”. P lease tell us whether you have any other assets related to or investments in these subsidiaries, such as “amounts due from subsidiaries” on your balance sheet. If so, please tell us how you considered the guidance in paragraphs 23 -26 of ASC 323 -10-35 when determining that the presentation of “liabilities in subsidiaries” is appropriate. Please also provide the disclosures required by ASC 323 -10-50-3(a) or tell us why you believe they are not applicable.

Maodong Xu, CEO Wowo Limited November 12 , 2014 Page 5

You may contact Rebekah Lindsey , Staff Accountant, at (202) 551 -3303 or Patrick Gilmore, Accounting Branch Chief, at (202) 551 -3406 if you have questions regarding comments on the financial statements and related matters. Please contact Matthew Crispino, Staff Attorney, at (202) 551 -3456 or me at (202) 55 1-3730 with any other questions.

Sincerely,
/s/ Barbara C. Jacobs

Show Raw Text
November 12, 2014

Via E -mail
Maodong Xu, CEO
Wowo Limited
Third Floor, Chuangxin Building
No. 18 Xinxi Road, Haidian District, Beijing
People's Republic of China

Re: Wowo Limited
Amendment No. 1 to Confidential Draft Registration Statement on Form F -1
Submitted October 24, 2014
CIK No . 0001527762

Dear Mr. Xu :

We have reviewed your amended confidential draft registration statement and have the
following comments.  References to prior comments are to those in our letter dated September 4,
2014.

Prospectus Summary

Our Strategy, page 5

1. We note your response to prior comment 12.  Please revise the summary section to
include the same information regarding the availa bility and take up rate of the WoWo
Merchant App that was added to page 117 of the prospectus.

Our Corporate Structure, page 7

2. We note that the technical support agreements between Wowo Shijie and each of Beijing
WoWo Tuan and Kai Yi Shi Dai are referred to in the exhibit index as Amended and
Restated Exclusive Consulting and Service Agreements.  When referring to the
agreements i n the prospectus, please use the same terminology as is used in the exhibit
index.

Dilution, page 61

3. Please refer to prior comment 21.  We note that you removed the measure of net tangible
book value from your disclosure in addition to removing your me asure of net tangible
liabilities.  Please revise your disclosures to present the net tangible book value measures
required by Item 506 of Regulation S -K, or tell us why you believe these disclosures are
no longer applicable.

Maodong Xu, CEO
Wowo Limited
November 12 , 2014
Page 2

 4. Please revise your tabular di sclosure to include the impact of the conversion of the related
party payables into common stock.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Operating Metrics, page 75

5. We note you provide information regarding the cumulative number of customers that
have made at least one purchase since inception of your business and that you believe this
metric helps you understand the activity rate of your subscribers.  Please explain further
why you believe this information is meaningful to your investors and how this metric
relates to your results of operations.  For example, based on your description, it appears
the cumulative number of customers is a metric that is always going to i ncrease and does
not factor in currently active or inactive customers.  Similar concerns apply to your
metric regarding the cumulative number of repeat customers.  Please advise.

Number of Merchant Clients, page 75

6. We note your response to prior comment  24 and reissue the comment.  In addition to the
total number of your merchant clients, please disclose the number of merchant clients that
have opened a storefront in your WoWo Mall but do not participate in your group
buy/flash sale channel, the number t hat only participate in your group buy/flash sale
channel and the number that have opened a storefront and participate in your group
buy/flash sale channel.  Alternatively, explain to us why this information is not
meaningful to investors.

Number of Onl ine Stores, page 75

7. It appears that the number of online stores in your WoWo Mall decreased from 79,731
stores in 2013 to 71,905 in the six months ended June 30, 2014.  Please disclose the
reason for this decrease.

Number of merchants paying storefront  fees, page 75

8. Please explain the term “KTV” that appears in this section.

Critical Accounting Policies

Revenue Recognition, page 81

9. We note your disclosure revisions in response to prior comment 26 including the names
of the relevant laws affecting your deferred revenues, but the impact of those laws on
your revenue recognition remains unclear.  Please revise your disclosure to provide a
brief discussion of the impact these laws have on your ability to recognize revenue.
Please also address the foll owing:

Maodong Xu, CEO
Wowo Limited
November 12 , 2014
Page 3

  Discuss whether the coupon purchasers have the right indefinitely to request a
refund or whether this period is limited;
 Discuss why you believe the possibility of the initiation of a customer claim
becomes remote after three years.  In this regard,  please discuss the specific data
you consider when making this judgment and provide a discussion of how
accurate this estimate has been in the past; and
 Describe the types of events that would cause you not to recognize this revenue in
the future.

Indust ry Overview, page 104

10. We note your response to prior comment 32.  Please file a consent  from iResearch as an
exhibit to the registration statement.  Refer to Rule 436 of the Securities Act.  Also,
please revise your reference to iResearch on page 1 of the prospectus summary to
disclose that you commissioned a report from that entity.

Manag ement

Directors  and E xecutive Officers, page 139

11. We note your response to prior comment 33 and the disclosure under footnote 1 to the
director and executive officer table on page 139.  Please revise the footnote to indicate, if
true, that Ms. Chen was appointed to the company’s board of directors by CDH Barley
Limited pursuant to its preferred rights as a holder of the company’s preferred shares.

Principal Shareholders, page 147

12. We note your response to prior comment 35 and your statement that Ms. Chen does not
have the sole power  to direct the voting  or disposition of the securities or receive their
economic benefit.  General Instruction F to Form 20 -F defines beneficial owner as any
person who “has or shares  the underlying benefits of ownership” including “the power to
direct the voting or the dispos ition of the securities.”  If Ms. Chen shares the power to
direct the voting or disposition of the securities, she is a beneficial owner and cannot
disclaim beneficial ownership.  Accordingly, please delete the disclaimers in footnotes 2
and 5 or further a dvise.

Notes to Consolidated Financial Statements

Note 3. Summary of Significant Accounting Policies

Revenue Recognition, page F -15

13. We note your operational return and refund policy to your customers if they are not
satisfied with the goods or services  after redemption.  Please tell us your accounting
policy related to the returns/refunds, including whether you estimate the return/refund

Maodong Xu, CEO
Wowo Limited
November 12 , 2014
Page 4

 when the coupon is purchased or redeemed.  Please also provide us with a rollforward of
the activity related to these  returns/refunds for each year presented.

14. Please refer to prior comment 42.  We note your response and revised disclosure.  Please
address the following:
 Revise to disclose that you recognize revenue related to unredeemed amounts on a
gross basis;
 Revise to disclose specifically whether or not the sold coupons remain
indefinitely refundable;
 Revise to disclose how much revenue related to unredeemed amounts was
recognized due to the passage of the three year timeframe for each year presented;
and
 Tell us whether you estimate a reserve for redemption demands beyond the three
year period and if so, revise your filing to disclose the methodology used to
determine those amounts.  If not, tell us why not.

Advance to Suppliers, page F -18

15. We note your disclo sure revisions in response to prior comment 43.  Please clarify where
the expense related to the allowance for doubtful advance to suppliers is classified in your
income statements.  As part of your response, please clarify whether  these amounts are
classi fied as a reduction of the related recognized revenue, similar to a sales incentive
arrangement, or alternatively as a cost of sale.  Refer to ASC 605 -50-45-1.

Note 16. Related Party Balances and Transactions, page F -42

16. Please refer to prior comment 4 8.  Please address the following:
 Revise your filing to disclose the contractual repayment terms of these loans, both
here and on page F -73.  Separately quantify the amounts due on demand as a
result of their overdue status and the amounts due within 90 da ys. Refer to ASC
850-10-50-1(d).
 Please also revise your disclosures beginning on page 95 to discuss this potential
use of cash, including the impact on your operations if Maodong exercises his
contractual rights to demand repayment.

Additional Informatio n – Financial Statement Schedule I, page F -46

17. Please refer to prior comment 51.  We note your response that you are obligated to
provide further financial support to your equity method investees and as such, have
recorded a “liability in subsidiaries”.  P lease tell us whether you have any other assets
related to or investments in these subsidiaries, such as “amounts due from subsidiaries”
on your balance sheet.  If so, please tell us how you considered the guidance in
paragraphs 23 -26 of ASC 323 -10-35 when  determining that the presentation of
“liabilities in subsidiaries” is appropriate.  Please also provide the disclosures required by
ASC 323 -10-50-3(a) or tell us why you believe they are not applicable.

Maodong Xu, CEO
Wowo Limited
November 12 , 2014
Page 5

 You may contact  Rebekah Lindsey , Staff Accountant, at (202) 551 -3303 or Patrick
Gilmore, Accounting Branch Chief, at (202) 551 -3406 if you have questions regarding
comments on the financial statements and related matters.  Please contact Matthew Crispino,
Staff Attorney, at (202) 551 -3456 or me at (202) 55 1-3730 with any other questions.

        Sincerely,

        /s/ Barbara C. Jacobs

       Barbara C. Jacobs
       Assistant Director

cc: Via E -mail
Julian Lin, Esq.
Jones Day