SEC Company Response from Quarta-Rad, Inc. (QURT) (CIK 0001549631) (QURT) — Feb 1, 2016
Quarta-Rad, Inc. (QURT) (CIK 0001549631)
Date: Feb. 1, 2016 · CIK: 0001549631 · Accession: 0001493152-16-007078
AI Filing Summary & Sentiment
File numbers found in text: 333-196078
Referenced dates: March 10, 2015
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CORRESP
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filename1.htm
CORRESP
201
santa monica boulevard
suite
300
santa
monica, ca 90401-2224
Telephone
(310) 576-4758
Facsimile
(310) 388-5899
Email:
dhateley@hateleyhampton.com
February
1, 2016
Ms.
Amanda Ravitz
SECURITIES
AND EXCHANGE COMMISSION
100
F Street, N.E.
Washington,
DC 20549
Re:
Quarta-Rad,
Inc.
Response
to Comment letter dated March 10, 2015
Amendment
No. 2 to Form S-1
Filed:
February 11, 2015
File
No. 333-196078
Dear
Ms. Ravitz:
Enclosed
is the Pre-Effective Amendment No. 3 to the above Registration Statement. The changes are made in response to the initial Registration
Statement and to make appropriate updates. The paragraph numbers below correspond to the numbered comments in your comment letter
dated March 10, 2015.
Registration
Statement Cover Page
1.
We
note your response to prior comment 2; however, the size of the proposed maximum aggregate offering price and the amount of
the registration fee increased with this amendment. Therefore, it is not clear how the additional fee was “previously
paid.” Please tell us the date or dates on which you paid the fee and the amount of the fee that was paid on each date.
Also revise the notes to the fee table to reflect the paragraph of rule 457 on which you relied to calculate the fee and,
if necessary, to indicate that you are paying the additional fee amount not previously paid.
Response:
The
Company paid $100.00 on February 10, 2015, due to the increase in the size of the proposed maximum aggregate offering price.
Therefore, it was “previously paid” when it filed the amendment on February 11, 2015. The Company also previously
paid $100.00 on May 14, 2014, when it filed the previous registration statement. The note to the table is revised to reflect
Exchange Act Rule 457(o) as the applicable paragraph it relied on to calculate the fee.
Ms.
Amanda Ravitz
February
1, 2016
Page
2 of 7
Prospectus
Cover Page
2.
We
note you revised the registration fee table in response to prior comment 3. Because that disclosure is not part of the prospectus,
please revise the prospectus cover page where you indicate the proceeds to the company to reflect the maximum net proceeds
you could receive in the offering.
Response:
The
Company has revised the prospectus cover page where it indicates the proceeds to the Company to reflect the maximum net proceeds
it could receive in the offering by reference to footnote (2) of the registration fee table.
Prospectus
Summary, page 4
3.
It
does not appear that you have made any revisions in the Prospectus Summary in response to prior comment 6 to eliminate the
implication that you manufacture the products you sell. Here and throughout the filing, as appropriate, please remove references
to “our products.”
Response:
Revised
to remove the references to “our products” to state “the products.”
4.
In
light of your revisions in response to prior comment 7, please also remove references to Amazon.com in the third-to-last paragraph
on page 5 and the first two paragraphs on page 28.
Response:
Revised
to remove the reference to Amazon.com to state “online retailers.”
5.
Where
you mention your intent to pay offering costs from cash or from shareholder advances, please revise to indicate whether your
shareholders have agreed to make advances. If so, please also disclose the terms of the agreement. If not, please revise to
so state.
Response:
Revised
to state that the Company’s majority shareholder has orally agreed to advance the Company the necessary funds without
interest and has agreed to defer repayment until the Company is able to repay him.
6.
Please
revise the “Gross Proceeds to Us” on page 6 to reflect the new offering price of $0.20 per share.
Response:
Revised
the “Gross Proceeds to Us” on page 6 to reflect the new offering price of $0.20 per share.
7.
We
note on page 6 that you disclose that the aggregate market value of your common stock based on the offering price of $0.20
per share is $750,000. Please explain to us how you calculated this amount.
Response:
Revised
to reflect $3,000,000, which is calculated by multiplying 15,000,000 currently outstanding shares by the offering price of
$0.20 per share.
Ms.
Amanda Ravitz
February
1, 2016
Page
3 of 7
Management’s
Discussion and Analysis…, page 24
For
the three months ended September 30, 2014…, page 25
8.
We
note your response to prior comment 11 and your updated disclosures on pages 25-26. Please revise your filing to also include
an explanation of the underlying reasons for the changes in your revenues and your operating expenses for the three month
and nine months ended September 30, 2014. For instance, please describe any unusual or infrequent events or transactions or
any significant economic changes that materially affected the amount of reported income from continuing operations. Also,
please provide a narrative discussion of the extent to which such increases in revenue are attributable to increases in prices
or to increases in the volume or amount of goods or services being sold or to the introduction of new products or services.
This comment also applies to the same MD&A presentation for the year ended December 31, 2013 compared with December 31,
2012.
Response:
Revised
through updates to the financial information with a discussion of the reasons for the changes in revenues and operating expenses.
Business,
page 28
9.
Please
expand your revisions in response to prior comments 12 and 14 to describe the material terms of the oral agreement with Quarta-Rad
Ltd. for your purchase and exclusive distribution of their products in Europe, the United States and Asia (excluding China).
For instance, you should describe provisions relating to term, pricing or consideration, exclusivity and termination.
Response:
Revised
to describe the material terms of the oral agreement with Quarta-Rad Ltd. for the purchase and exclusive distribution of their
products in Europe, the United States and Asia (excluding China).
Major
advantages, page 29
Ms.
Amanda Ravitz
February
1, 2016
Page
4 of 7
10.
It
does not appear that you have revised this section in response to prior comment 18 to identify the “highly experienced
engineers” referenced in the fourth bullet point to whom you have access or indicated where they are employed. Similarly,
it does not appear that you have revised to explain what you mean by “proprietary tech library” and whether you
or your affiliates owns or controls this library. Please revise.
Response:
Revised
to remove the words “highly experienced.”
Certain
Relationships and Related Transactions, page 35
11.
Please
expand your disclosure in response to comments 20 and 21 to address not only the transactions since the start of the last
fiscal year (2013), but also the two fiscal years preceding the last fiscal year, per Instruction 1 to Item 404.
Response:
Revised
to reflect the related party transactions for the years ended December 31, 2014 and 2013 and for the nine months ended September
30, 2015 and 2014.
Financial
statements, page 43
Note
2 – Summary of Significant Accounting Policies, page F-6
Revenue
Recognition, page F-8
12.
We
note your response to prior comments 23 and 25. Please expand your prior response to address the comments below regarding
your analysis of the factors listed in FASB ASC 605-45:
●
Tell
us how you have considered FASB ASC 605-45-45-6. Please explain to us if you have the right to return your product to QRR
and in what circumstances and how you considered this in your analysis to report your revenues on a gross basis versus a net
basis. Refer to FASB ASC 605-45-45-6.
●
Response:The
Company has considered FASB ASC 605-45-45-6 believes it should report revenues on the gross rather than the net basis. The
Company does not have the right to return the products except for units that malfunction. It has assumed complete inventory
risk. The Company is the party responsible for delivering the product to the customer and the the customer looks for fulfillment
from the Company. The company is at risk for the full amount of the contract, not a commission. The Company makes the representations
during marketing to the consumer and the terms of the sales contract provides evidence that the Company is primary obligor.
Ms.
Amanda Ravitz
February
1, 2016
Page
5 of 7
●
Further,
please tell us more about your arrangement with Amazon. In this regard, you state that the inventory is warehoused at Amazon.
We note that it appears that Amazon sells these items directly while also fulfilling the items that are sold by you on Amazon.
Explain the material provisions of your arrangement(s) with Amazon and how it impacts your conclusion that you hold unmitigated
inventory risk.
●
Response:First,
the Company no longer sells any products for related parties. All sales are to third party customers. The Company orders its
product from Quarta-Rad Russia, Ltd. (“QRR”) and prepays for it. QRR ships the products to Amazon. The Company
advertises and sells its products on Amazon and customers are buying the products from the Company and not from QRR. The Company
is the primary obligor under this arrangement. If a customer returns a product, the Company is responsible for issuing a refund.
●
Clarify
for us how, if at all, you change the product or perform the service related to the products purchased from QRR as outlined
in FASB ASC 605-45-45-9.
●
Response:
The Company is responsible for providing its own packaging and labeling and can request QRR to make changes to satisfy its
customers. The Company has also developed software to be used in some of the products that it orders. The Company is fully
responsible for fulfillment; thus, it is the primary obligor.
●
You
indicated that you have discretion in your supplier selection. In light of the fact that you disclose favorable pricing with
your current supplier, and also the fact that your current supplier is a related party, please explain why you believe any
such discretion in supplier selection is substantive. Please tell us whether you currently utilize other suppliers and also
whether there are other suppliers that offer the same products as QRR. Refer to FASB ASC 605-45-45-10.
●
Response:
The Company purchases all of its products from QRR based on the favorable pricing it receives. There are other competitors
that sell similar products and, if QRR were unable or unwilling to provide any products, then the Company would either contract
with other manufacturers or purchase a similar product from another supplier.
Ms.
Amanda Ravitz
February
1, 2016
Page
6 of 7
●
Tell
us how you considered if you have credit risk as outlined in FASB ASC 605-45-45-13. In this regard, clarify for us when you
are required to pay QRR for the inventory you purchase from them.
●
Response:
The Company assumes credit risk for the amount billed to the customer and therefore has the risks and rewards as a principal
in the transaction. The Company is responsible for collecting the sales price from a customer and prepays QRR regardless of
whether the sales price is fully collected. The Company is obligated to return the full purchase price paid by the customer
and not the net amount it earned on the sale.
●
You
state that the company “substantially meets most” of the indicators for gross reporting. Please clarify for us
the criteria that you believe you “substantially meet” and discuss why you do not fully meet those criteria. Please
also clarify for us which criteria you do not substantially meet and how you considered those negative indicators in your
conclusion that gross reporting is appropriate.
●
Response:
The Company believes it meets all of the indicators for gross reporting as set forth above. The Company is the primary obligor,
it has inventory risk, it has the ability to determine the price it sells the products to customers, it can change the product,
it has supplier discretion, it can determine the nature, type, characteristics and specification of the products, it has physical
risk of inventory as it purchases the products and assumes the risk of sale, and it has the credit risk for the customer to
pay.
Exhibits
13.
We
note your response to prior comment 30 and your disclosure on page 4 that you filed a certificate of correction on February
4, 2015 with the Delaware Secretary of State to reflect the stock split. Please file this certificate of correction as an
exhibit to the registration statement.
Response:
The
Company filed the certificate of correction as Exhibit 3.1c to the previous registration statement.
14.
We
note your response to prior comment 31. Please remove paragraphs 4(b) - (d) in Exhibit 99.1 or explain how these representations
do not act as inappropriate disclaimers or waivers of shareholders’ rights under federal securities laws in contravention
of Section 14 of the Securities Act of 1933.
Response:
The
Company has removed paragraphs 4(b) – (d) and changed the offering price to $0.20 per share from $0.05 per share.
Ms.
Amanda Ravitz
February
1, 2016
Page
7 of 7
Exhibit
23.1
15.
We
note the consent provided appears to include a number of errors. Specifically, the consent refers to the report dated May
13, 2014 on your financial statements as of and for the periods ending December 31, 2014 and 2013. However, the referenced
audit report dated May 13, 2014 is on the financial statements as of and for the periods ending December 31, 2013 and 2012.
In addition, the consent omits reference to the statements of cash flows. Prior to requesting effectiveness, please have your
independent accountant provide a proper currently dated consent
Response:
The
independent accountant has revised its consent to correct the errors and reflect the audit for December 31, 2013.
We
believe the foregoing changes have adequately addressed the SEC’s comments.
If
you have any question or require anything further, please feel free to call me at 310-576-4758 or Michael Connette at (424) 777-8800.
Sincerely
yours,
HATELEY
& HAMPTON,
/s/
Donald P. Hateley, Esq.,
Donald
P. Hateley, Esq., CPA
cc:
Victor Shvetsky, Chief Executive Officer