SEC Comment Letter for SPLASH BEVERAGE GROUP, INC. (EDVA) (CIK 0001553788) (EDVA) — Aug 9, 2012
SPLASH BEVERAGE GROUP, INC. (EDVA) (CIK 0001553788)
Date: Aug. 9, 2012 · CIK: 0001553788 · Accession: 0000000000-12-043035
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File numbers found in text: 333-182639
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August 8, 2012 Via E -mail Michael J. West President Canfield Medical Supply, Inc. 4120 Boardman -Canfield Road Canfield, Ohio 44406 Re: Canfield Medical Supply, Inc. Registration Statement on Form S-1 Filed July 12, 2012 File No. 333-182639 Dear Mr. West : We have reviewed your registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by amending your re gistration statement and providing the requested information . If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments. General 1. Since you appear to qualify as an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act, pleas e disclose on your prospectus cover page that you are an emerging growth company, and revise your prospectus to: Describe how and when a company may lose emerging growth company status; Briefly describe the various exemptions that are available to you, suc h as exemptions from Section 404(b) of the Sarbanes -Oxley Act of 2002 and Section 14A(a) and (b) of the Securities Exchange Act of 1934; and State your election under Section 107(b) of the JOBS Act: o If you have elected to opt out of the extended transition period for complying with Michael J. West Canfield Medical Supply, Inc. August 8, 2012 Page 2 new or revised accounting standards pursuant to Section 107(b), include a statement that the election is irrevocable; or o If you have elected to use the extended transition period for complying with new or revised accounting stand ards under Section 102(b)(1), provide a risk factor explaining that this election allows you to delay the adoption of new or revised accounting standards that have different effective dates for public and private companies until those standards apply to pr ivate companies. Please state in your risk factor that, as a result of this election, your financial statements may not be comparable to companies that comply with public company effective dates. Include a similar statement in your critical accounting po licy disclosures. In addition, consider describing the extent to which any of these exemptions are available to you as a Smaller Reporting Company. Please supplementally provide us with any written materials that you or anyone authorized to do so on your behalf provide s in reliance on Section 5(d) of the Securities Act to potential investors that are qualified institutional buyers or institutional accredited investors. Similarly, please supplementally provide us with any research reports about you that ar e published or distributed in reliance upon Section 2(a)(3) of the Securities Act of 1933 added by Section 105(a) of the Jumpstart Our Business Startups Act by any broker or dealer that is participating or will participate in your offering. 2. Please provide supplemental support for your factual assertions. Clearly mark the supplemental materials to highlight the specific information you believe supports the statement referenced. For example only, we note the following statements: “[O]n average, it costs $50 per day to create an in home hospital room versus approximately $1,500 per day for in -patient hospital care,” page 30 ; “The home healthcare market, which is estimated to have generated revenues of approximately $66 billion in the United States in 2011” pa ge 30 ; “’[A]nd is expected to grow at a compounded annual growth rate of 5% from 2011 through 2016 ,” pag e 30; “Our industry is highly fragmented with no player in the industry accounting for more than 3% of industry revenue,” page 30; According to the U. S. Census Bureau projection, the U.S. population aged 65 and over…,” page 30; “Between 2010 and 2020, the nation’s healthcare spending is projected to increase to $4.6 trillion…,” Michael J. West Canfield Medical Supply, Inc. August 8, 2012 Page 3 “These improvements have allowed for earlier patient discharge and have leng thened the portion of the recuperation period…,” page 30; “Many patients prefer the convenience and typical cost -advantages of home healthcare…,” page 31; “Mahonig Valley with an estimated population of 1 -1.25 million persons,” page 31; “The Medicare regul ations have established a 30% target for small supplier participation, which improves our chances of winning sma ll bids from Medicare,” page 31; As competitive bidding is phased in… we will experience a reduction in reimbursement, as will most if not all o ther DMEPOS suppliers in the impacted areas, page 36. Fee Table 3. We not you indicate that the company is calculating the fee pursuant to Rule 457(o). Given that the company is registering a given number of securities for the company and for the selling sha reholders of the company it appears that the company should rely on 457(a) as it should be registering a specific amount of securities. Please revise or advise as appropriate. Prospectus Cover Page 4. Please confirm that your prospectus cover page will b e printed on a single page. 5. Please revise to highlight your cross reference to your Risk Factors with boldface type . See Item 501(b)(5) of Regulation S -K. 6. Please revise the offering proceeds table to indicate the amount of proceeds to the selling share holders assuming a public offering price of $0.25. 7. Please supplementally confirm to us that the selling shareholders cannot commence their offering until the off ering by the company has closed and the unsold company shares have been deregistered. Michael J. West Canfield Medical Supply, Inc. August 8, 2012 Page 4 Table o f Contents 8. Please revise to include disclosure of the Dealer Delivery Obligations as required by Item 502(b) of Regulation S -K or advise us why you believe the disclosure is not required. Summary of Prospectus, page 5 9. We note your statement that “we provide home medical equipment, supplies and services to patients in … Northeastern Ohio, Western Pennsylvania and Northern West Virginia.” Please revise to provide more detail regarding the medical equipment, supplies and services provided by the company. 10. We note your investor suitability requirements section on page 6 contains blanks for locations where your offering is to be made. With your next amendment, please revise to add this information to your prosp ectus. See Rule 430A of Regulation C. Risk Factors, page 5 11. Please substantially revise your risk factor subheadings to concisely state the specific material risk each risk factor presents to you r company or investors in the offering. Your subheadings should be revised so that they adequately describe the specific risk being addressed. 12. We note that your registered certified public accountant has expressed substantial doubt about your ability to continue as a going concern. Please add a risk factor which describes your going concern opinion and place it at the beginning of your risk factors. Please add similar disclosure to your MD&A. We have a history of limited operations, page 7 13. We note your statement that “our bus iness was adversely affected by a January 2011 change in Medicare’s reimbursement policy for power wheel chairs when Medicare quit reimbursing the purchase of power wheel chairs and started only reimbursing the rental of such wheel cha irs.” Please revise to clarify the percentage of the company’s revenues derived from the sale of power wheel chairs for the fiscal year ended December 31, 2010. Michael J. West Canfield Medical Supply, Inc. August 8, 2012 Page 5 We may need to raise additional funds, and these funds may not be available when we need them, page 8 14. We note the disclosure that “we believe that we can operate near break even for the fiscal year ending December 31, 2013, because we are making extra efforts to increase our revenues by attempting to increase private pa y business and we have a relatively low overhead which we can control.” We also note your statement that “should we be awarded one or more competitive bids by Medicare we are confident that our current facility in Canfield, Ohio will be sufficient to hand le any additional business that may result as we are currently operating well below our capacity for providing service.” Please revise to delete the mitigating language from th is risk factor. You may address these factors in another location in your pros pectus. Please revise your risk factor section so it does not contain mitigating language. We may have further comment. 15. We note your statement that “we believe that we can control our expenses which are closely tied to our level of business activity so that cash generated from operations is expected to be sufficient for the foreseeable future to fund our operations at our currently forecasted levels.” We note that the company has used cash in its operating activities for the fiscal year ended December 31, 2011 and for the three months ended March 31, 2012. We also note that as of March 31, 2012 the company had a working capital deficit of $108,427. It appears to us that the company will need to raise fund s to continue operations. Please revise your disclosure as appropriate . We may have further comment. 16. Please revise your disclosure to indicate that the company had a working capital deficit of $108,427 a s of March 31, 2012. Because we are small and do not have much capital…, page 8 17. Please revise this risk factor disclosure to clarify the risk to the company or investors being addressed. 18. We note your disclo sure on page 31 that you have recently completed the second round of bidding for additional Ohio markets. This appears inconsistent with this risk factor which states that you do not anticipate expansion. Please revise for consistency. Expa nded Government Auditing and Oversight of Medicare and Medicaid Suppliers …, page 13 19. Please revise to indicate the number of audits that the company has been subject to Michael J. West Canfield Medical Supply, Inc. August 8, 2012 Page 6 during the fiscal year ended December 31, 2011 and the three months ended March 31, 2012. Also indicate the dollar amount of company supplies or services in question in connection with the audits. Our Directors Have the Ability to Significantly Influence any Matters …, page 17 20. Please revise to identify the directors who beneficially own in the aggregate 90.5% of the company’s common stock. Please also revise to clarify all of their positions held with the company. Use of Proceeds, page 10 21. Please revise y our second paragraph to clarify that the total proceeds from the offering assuming all shares are sold is $300,000. 22. We note your disclosure that a substantial portion of the proceeds from the sa le of your shares will be used for general working capital. Please revise to provide more detailed disclosure of the principal purposes for which the net proceeds are intended to be used and the approximate amount intended to be used for each such purpose . Please revise to describe the amounts of proceeds you intend to allocate to the various uses presented in footnote (3) to your use of proceeds table. 23. We note your statement on page 20 that you will have the discretion to apply the available net proceeds of the offering to various indicated uses. Please revise to specifically describe the potential contingencies regarding your use of proceeds or remove the reference to the use of discretion. Please note that you may reserve the right to change the use of proceeds, provided that such reservation is due to certain contingencies that are discussed specifically and the alternatives to such uses are indicated. See Instruction 7 to Item 504 of Regulation S -K. Selling Shareholders, page 22 24. Please revise to include a column indicating the amount of securities to be offered by the selling shareholders. Michael J. West Canfield Medical Supply, Inc. August 8, 2012 Page 7 Plan of Distribution, page 23 25. We note your assertion that Michael West and Stephen West meet the requirements of the safe harbor provided under Rule 3a4 -1 under the Securities Exchange Act of 1934. We also note your assertion that these individuals will meet all of the elements of Rule 3a4-1(a)(4)(ii). Please add a description the facts upon which you are relying in order to make this assertion. 26. We note your reference to three individuals meeting all of the elements of Rule 3a4 - 1(a)(4)(ii). We also note that you only identify Michael West and Stephen West as officers relying on the sa fe harbor from broker dealer registration. Please revise or advise. 27. We note your statement that “[t]he shares will be sold at the fixed price of $0.25 per Share until the completion of this offering … Afte r the closing of this offering, our selling shareholders may sell their shares at market prices or at any price in privately negotiated transactions.” Please revise to indicate that the selling shareholders must sell at the fixed price of $0.25 per share until the shares are quoted on the OTCBB or listed on a national securities exchange. Directors, Executive Officers, Promoters and Control Persons, page 25 28. For each of your directors , please briefly discuss the specific experience, qualifications, attributes or skills which led to the conclusions that these individuals should serve as directors. See Item 401(e) of Regulation S -K. Executive Compensation , page 26 29. Please provide the tables and narrative required by Item 402(n) and (o) of Reg ulation S - K to describe all of the compensation awa rded to your executive officers along with any other applicable required items in Item 402 of Regulation S -K. Specifically address any director compensation as required by Item 402(r) of Regulation S -K. Security Ownership of Certain Beneficial Owners and Ma nagement, page 26 30. Please revise to add a footnote to the table to indicate that the “number of shares after the offering” only reflect s the amount of shares after the company offering and indicate Michael J. West Canfield Medical Supply, Inc. August 8, 2012 Page 8 in the fo otnote the number of shares they will hold after the selling shareholders offering. Description of Our Business, page 29 31. Please revise to explain industry -specific terms the first time they are used such that an investor who is unfamiliar with your par ticular business can understand what you mean. For example purposes only, we note the following terms: intradialytic parental n utrition, page 29 nebulizer medications, page 29 infusion therapy, page 30 fee-for-service, page 34 32. We note that y ou provide home medical supplies and services with an emphasis on providing for patients with mobility -related limitations. We also note your disclosure that you provide “anything” you customers need in order to remain in their homes . Please cl arify your source of revenues by explaining whether you sell products or services to your customers or both. Revise to state how you generate the majority of your revenues. See Item 101(h)(4)(i) of Regulation S -K. 33. We note your disclosure that you op erate in only one segment which is home medical equipment and supplies. We also note your disclosure on page 31 that you are attempting to increase your private pay business. Please provide a description of your private pay business or advise. 34. To the extent you sell products to patients, please describe your relationship with your suppliers within this section. See Item 101(h)(4)(ii) of Regulation S -K. Payors, page 32 35. We note that you derived approximately 70% of yo ur net revenu