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SEC Comment Letter for AUDDIA INC. (AUUD) (CIK 0001554818) (AUUD) — Nov 27, 2019

AUDDIA INC. (AUUD) (CIK 0001554818)
Date: Nov. 27, 2019 · CIK: 0001554818 · Accession: 0000000000-19-015941

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
November 27, 2019
Author
Office of Technology
Form
UPLOAD
Company
AUDDIA INC. (AUUD) (CIK 0001554818)

Letter

November 27, 2019 Michael Lawless Chief Executive Officer Clip Interactive, LLC 5755 Central Ave, Suite C Boulder, CO 80301 Re:Clip Interactive, LLC Draft Registration Statement on Form S-1 Submitted November 1, 2019 CIK No. 0001554818 Dear Mr. Lawless: We have reviewed your draft registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing the information you provide in response to these comments and your amended draft registration statement or filed registration statement, we may have additional comments. Draft Registration Statement on Form S-1 Prospectus Summary, page 1 1.We note following the sale of your common stock, your executive officers, directors and stockholders who own more than 5% of your outstanding common stock will beneficially own 32.3% of your capital stock. Please disclose here that these insiders will maintain effective control following the sale of the shares of common stock being registered. Products and Technology, page 2 2.Please clarify the difference between the Annual Promotion priced at $9.99 versus the Annual Promotion priced at $19.99 on the PLAZE app.

FirstName LastNameMichael Lawless Comapany NameClip Interactive, LLC November 27, 2019 Page 2 FirstName LastName Michael Lawless Clip Interactive, LLC November 27, 2019 Page 2 3.We note images of recording artists and independent podcasts such as Camilla Cabello, R.E.M. and Goop, among others. Please clarify whether you have any agreements with these artists or companies and whether you have received permission to reproduce their logos in the registration statement. To the extent you have no agreements with the companies, please revise to remove the image, including names and logos. Management's Discussion and Analysis of Financial Condition and Results of Operations Emerging Growth Status, page 36 4.Please clearly disclose whether you have elected to use the extended transition period for complying with new or revised accounting standards. If so, also disclose that as a result of this election, your financial statements may not be comparable to companies that comply with public company effective dates. Business, page 37 5.You disclose that your strategic plans for your Auddia product depend upon the method in which it accesses music content to cover commercials and respond to skips fitting within the statutory rates set by the Copyright Review Board such that direct licensing with the music groups is not required. You also disclose that Auddia’s architecture presents a built-in digital audio recorder to take advantage of the personal use exemption to the copyright laws and that the personal use exemption has been consistently upheld by the Supreme Court. Please provide a section that discusses in more detail these government regulations and case law and how they apply to your planned products. Management, page 43 6.Please clarify the nature of Dr. Thramann's position with the company. You disclose on page 43 that he is a director and Chairman of the Board; however, you identify him as a named executive officer in your executive compensation disclosure and state on page 55 that you currently do not have any non-employee directors. Description of Capital Stock Charter and bylaws provisions, page 61 7.We note that your forum selection provision identifies the Court of Chancery of the State of Delaware as the exclusive forum for certain litigation, including any derivative action. Please disclose whether this provision applies to actions arising under the Securities Act or Exchange Act. In that regard, we note that Section 27 of the Exchange Act creates exclusive federal jurisdiction over all suits brought to enforce any duty or liability created by the Exchange Act or the rules and regulations thereunder, and Section 22 of the Securities Act creates concurrent jurisdiction for federal and state courts over all suits brought to enforce any duty or liability created by the Securities Act or the rules and regulations thereunder. If the provision applies to Securities Act claims, please also revise your prospectus to state that there is uncertainty as to whether a court would enforce such

FirstName LastNameMichael Lawless Comapany NameClip Interactive, LLC November 27, 2019 Page 3 FirstName LastName Michael Lawless Clip Interactive, LLC November 27, 2019 Page 3 provision and that investors cannot waive compliance with the federal securities laws and the rules and regulations thereunder. If this provision does not apply to actions arising under the Securities Act or Exchange Act, please also ensure that the exclusive forum provision in the governing documents states this clearly, or tell us how you will inform investors in future filings that the provision does not apply to any actions arising under the Securities Act or Exchange Act. Exhibits 8.Please file the employment agreements of your named executive officers as exhibits to the registration statement. See Item 601(b)(10) of Regulation S-K. General 9.Please provide us with copies of the report you commissioned from Harris Poll. File a consent from Harris Poll to the reference to its report in the registration statement. You may contact Laura Veator, Staff Accountant, at (202) 551-3716 or Stephen Krikorian, Accounting Branch Chief, at (202) 551-3488 if you have questions regarding comments on the financial statements and related matters. Please contact Michael C. Foland, Attorney-Advisor at (202) 551-6711 or Kathleen Krebs, Special Counsel, at (202) 551-3350 with any other questions. Sincerely, Division of Corporation Finance Office of Technology cc: Stanley Moskowitz

Show Raw Text
November 27, 2019
Michael Lawless
Chief Executive Officer
Clip Interactive, LLC
5755 Central Ave, Suite C
Boulder, CO 80301
Re:Clip Interactive, LLC
Draft Registration Statement on Form S-1
Submitted November 1, 2019
CIK No. 0001554818
Dear Mr. Lawless:
            We have reviewed your draft registration statement and have the following comments.  In
some of our comments, we may ask you to provide us with information so we may better
understand your disclosure.
            Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR.  If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
            After reviewing the information you provide in response to these comments and your
amended draft registration statement or filed registration statement, we may have additional
comments.
Draft Registration Statement on Form S-1
Prospectus Summary, page 1
1.We note following the sale of your common stock, your executive officers, directors and
stockholders who own more than 5% of your outstanding common stock will beneficially
own 32.3% of your capital stock.  Please disclose here that these insiders will maintain
effective control following the sale of the shares of common stock being registered.
Products and Technology, page 2
2.Please clarify the difference between the Annual Promotion priced at $9.99 versus the
Annual Promotion priced at $19.99 on the PLAZE app.

 FirstName LastNameMichael Lawless
 Comapany NameClip Interactive, LLC
 November 27, 2019 Page 2
 FirstName LastName
Michael Lawless
Clip Interactive, LLC
November 27, 2019
Page 2
3.We note images of recording artists and independent podcasts such as Camilla Cabello,
R.E.M. and Goop, among others.  Please clarify whether you have any agreements with
these artists or companies and whether you have received permission to reproduce their
logos in the registration statement.  To the extent you have no agreements with the
companies, please revise to remove the image, including names and logos.
Management's Discussion and Analysis of Financial Condition and Results of Operations
Emerging Growth Status, page 36
4.Please clearly disclose whether you have elected to use the extended transition period for
complying with new or revised accounting standards.  If so, also disclose that as a result
of this election, your financial statements may not be comparable to companies that
comply with public company effective dates.
Business, page 37
5.You disclose that your strategic plans for your Auddia product depend upon the method in
which it accesses music content to cover commercials and respond to skips fitting within
the statutory rates set by the Copyright Review Board such that direct licensing with the
music groups is not required.  You also disclose that Auddia’s architecture presents a
built-in digital audio recorder to take advantage of the personal use exemption to the
copyright laws and that the personal use exemption has been consistently upheld by the
Supreme Court.  Please provide a section that discusses in more detail these government
regulations and case law and how they apply to your planned products.
Management, page 43
6.Please clarify the nature of Dr. Thramann's position with the company.  You disclose on
page 43 that he is a director and Chairman of the Board; however, you identify him as a
named executive officer in your executive compensation disclosure and state on page 55
that you currently do not have any non-employee directors.
Description of Capital Stock
Charter and bylaws provisions, page 61
7.We note that your forum selection provision identifies the Court of Chancery of the State
of Delaware as the exclusive forum for certain litigation, including any derivative action.
Please disclose whether this provision applies to actions arising under the Securities Act
or Exchange Act. In that regard, we note that Section 27 of the Exchange Act creates
exclusive federal jurisdiction over all suits brought to enforce any duty or liability created
by the Exchange Act or the rules and regulations thereunder, and Section 22 of the
Securities Act creates concurrent jurisdiction for federal and state courts over all suits
brought to enforce any duty or liability created by the Securities Act or the rules and
regulations thereunder.  If the provision applies to Securities Act claims, please also revise
your prospectus to state that there is uncertainty as to whether a court would enforce such

 FirstName LastNameMichael Lawless
 Comapany NameClip Interactive, LLC
 November 27, 2019 Page 3
 FirstName LastName
Michael Lawless
Clip Interactive, LLC
November 27, 2019
Page 3
provision and that investors cannot waive compliance with the federal securities laws and
the rules and regulations thereunder.  If this provision does not apply to actions arising
under the Securities Act or Exchange Act, please also ensure that the exclusive forum
provision in the governing documents states this clearly, or tell us how you will inform
investors in future filings that the provision does not apply to any actions arising under the
Securities Act or Exchange Act.
Exhibits
8.Please file the employment agreements of your named executive officers as exhibits to the
registration statement.  See Item 601(b)(10) of Regulation S-K.
General
9.Please provide us with copies of the report you commissioned from Harris Poll.  File a
consent from Harris Poll to the reference to its report in the registration statement.
            You may contact Laura Veator, Staff Accountant, at (202) 551-3716 or Stephen
Krikorian, Accounting Branch Chief, at (202) 551-3488 if you have questions regarding
comments on the financial statements and related matters. Please contact Michael C. Foland,
Attorney-Advisor at (202) 551-6711 or Kathleen Krebs, Special Counsel, at (202) 551-3350 with
any other questions.
Sincerely,
Division of Corporation Finance
Office of Technology
cc:       Stanley Moskowitz