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UPLOAD Filing

Figma, Inc.
Date: May 9, 2025 · CIK: 0001579878 · Accession: 0000000000-25-004957

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
May 9, 2025
Author
cc: Ran D. Ben-Tzur
Form
UPLOAD
Company
Figma, Inc.

Letter

Re: Figma, Inc. Draft Registration Statement on Form S-1 Submitted April 15, 2025 CIK No. 0001579878 Dear Praveer Melwani:

May 9, 2025

Praveer Melwani Chief Financial Officer Figma, Inc. 760 Market Street, Floor 10 San Francisco, CA 94102

We have reviewed your draft registration statement and have the following comments.

Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe a comment applies to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing the information you provide in response to this letter and your amended draft registration statement or filed registration statement, we may have additional comments.

Draft Registration Statement on Form S-1 submitted April 15, 2025 Prospectus Summary, page 1

1. We note your disclosure that Figma AI leverages a mix of off-the-shelf foundational models and self-hosted models that we develop and train on design-specific concepts to make our features more efficient and effective . Please revise to quantify how much third- party models do you rely on for your AI features on your platform. 2. We note your references to critics of you company's design process. For proper context, you should identify what the primary criticisms were. 3. We note your statement that you intend to announce material information through a variety of mediums following effectiveness, and that this information could be material information. You also encourage investors to follow your announcements through these mediums; however, you also caution investors not to rely upon any such May 9, 2025 Page 2

information in deciding whether to purchase your stock. Please clarify the point of encouraging investors to consider this information but not to rely upon it in making an investment decision. Management's Discussion and Analysis of Financial Condition and Results of Operations, page 80

4. Throughout your MD&A you refer to several plan offerings including Organization, Enterprise, Professional and Free. To enhance investor understanding of your business, please provide a comprehensive comparative discussion of each plan level. Such discussion should include at a minimum a description of the products and services included, the pricing, and the approximate number of customers and users at each level. 5. We note on page 81 you indicate that you have more than 400,000 paid customers as of December 31, 2024. We also note on page 83 you indicate that during the three months ended December 31, 2024, you had over twelve million monthly active users. Please discuss the relationship between paid customers and active users. In addition, clarify how you calculate the number of monthly active users during a three month period. Annual Recurring Revenue, page 82

6. On page 82 you indicate that you calculate annual recurring revenue (ARR) as the annualized value of your active customer agreements as of the measurement date, assuming any agreement that expires during the next twelve months following the measurement date is renewed on existing terms. Please tell us your consideration of the impact of known terminations and cancellations on your calculation of ARR. March Pricing and Packaging Update, page 82

7. We note your disclosure that in March 2025 you made your first-ever changes to the pricing and packaging of your plans. You further disclose that customers can now purchase multi-product seats and these changes give administrators better tools and even greater control of managing their teams. Please describe the typical packages offered prior to the pricing and packaging update compared to the typical packages offered subsequent to the March 2025 changes. Please also disclose the approximate rate of price increases. Gross Retention Rate, page 84

8. We note your disclosure that your gross retention rate was 97% as of December 31, 2024 and that it demonstrates that the vast majority of your customers renew their subscriptions. Tell us whether you consider gross retention rate to be a key metric that the Company s management uses to manage the business, and if so, revise to include key business metric disclosures for this measure in your MD&A. Refer to SEC Release No. 33-10751. Net Dollar Retention Rate, page 87

9. Please expand your disclosure in regard to net dollar retention rate to discuss factors that contributed to the quarter-over-quarter contraction of the rate throughout 2023. May 9, 2025 Page 3

Intellectual Property, page 120

10. We note your disclosure that you own 14 issued US patents. Please clarify the type of patent protection, whether they are owned or licensed and the product groups and technologies that such patents relate. General

11. Please supplementally provide us with copies of all written communications, as defined in Rule 405 under the Securities Act, that you, or anyone authorized to do so on your behalf, present to potential investors in reliance on Section 5(d) of the Securities Act, whether or not they retain copies of the communications. Please contact Anastasia Kaluzienski at 202-551-3685 or Robert Littlepage at 202- 551-3361 if you have questions regarding comments on the financial statements and related matters. Please contact Uwem Bassey at 202-551-3433 or Larry Spirgel at 202-551-3815 with any other questions.

Sincerely,
Division of
Corporation Finance
Office of Technology
cc: Ran D. Ben-Tzur

Show Raw Text
<DOCUMENT>
<TYPE>TEXT-EXTRACT
<SEQUENCE>2
<FILENAME>filename2.txt
<TEXT>
 May 9, 2025

Praveer Melwani
Chief Financial Officer
Figma, Inc.
760 Market Street, Floor 10
San Francisco, CA 94102

 Re: Figma, Inc.
 Draft Registration Statement on Form S-1
 Submitted April 15, 2025
 CIK No. 0001579878
Dear Praveer Melwani:

 We have reviewed your draft registration statement and have the
following comments.

 Please respond to this letter by providing the requested information and
either
submitting an amended draft registration statement or publicly filing your
registration
statement on EDGAR. If you do not believe a comment applies to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why
in your
response.

 After reviewing the information you provide in response to this letter
and your
amended draft registration statement or filed registration statement, we may
have additional
comments.

Draft Registration Statement on Form S-1 submitted April 15, 2025
Prospectus Summary, page 1

1. We note your disclosure that Figma AI leverages a mix of
off-the-shelf foundational
 models and self-hosted models that we develop and train on
design-specific concepts
 to make our features more efficient and effective . Please revise to
quantify how
 much third- party models do you rely on for your AI features on your
platform.
2. We note your references to critics of you company's design process. For
proper
 context, you should identify what the primary criticisms were.
3. We note your statement that you intend to announce material information
through a
 variety of mediums following effectiveness, and that this information
could be
 material information. You also encourage investors to follow your
announcements
 through these mediums; however, you also caution investors not to rely
upon any such
 May 9, 2025
Page 2

 information in deciding whether to purchase your stock. Please clarify
the point of
 encouraging investors to consider this information but not to rely upon
it in making an
 investment decision.
Management's Discussion and Analysis of Financial Condition and Results of
Operations,
page 80

4. Throughout your MD&A you refer to several plan offerings including
Organization,
 Enterprise, Professional and Free. To enhance investor understanding of
your
 business, please provide a comprehensive comparative discussion of each
plan level.
 Such discussion should include at a minimum a description of the
products and
 services included, the pricing, and the approximate number of customers
and users at
 each level.
5. We note on page 81 you indicate that you have more than 400,000 paid
customers as
 of December 31, 2024. We also note on page 83 you indicate that during
the three
 months ended December 31, 2024, you had over twelve million monthly
active users.
 Please discuss the relationship between paid customers and active users.
In addition,
 clarify how you calculate the number of monthly active users during a
three month
 period.
Annual Recurring Revenue, page 82

6. On page 82 you indicate that you calculate annual recurring revenue
(ARR) as the
 annualized value of your active customer agreements as of the
measurement date,
 assuming any agreement that expires during the next twelve months
following the
 measurement date is renewed on existing terms. Please tell us your
consideration of
 the impact of known terminations and cancellations on your calculation
of ARR.
March Pricing and Packaging Update, page 82

7. We note your disclosure that in March 2025 you made your first-ever
changes to the
 pricing and packaging of your plans. You further disclose that customers
can now
 purchase multi-product seats and these changes give administrators
better tools and
 even greater control of managing their teams. Please describe the
typical packages
 offered prior to the pricing and packaging update compared to the
typical packages
 offered subsequent to the March 2025 changes. Please also disclose the
approximate
 rate of price increases.
Gross Retention Rate, page 84

8. We note your disclosure that your gross retention rate was 97% as of
December 31,
 2024 and that it demonstrates that the vast majority of your customers
renew their
 subscriptions. Tell us whether you consider gross retention rate to be a
key metric that
 the Company s management uses to manage the business, and if so,
revise to include
 key business metric disclosures for this measure in your MD&A. Refer to
SEC
 Release No. 33-10751.
Net Dollar Retention Rate, page 87

9. Please expand your disclosure in regard to net dollar retention rate to
discuss factors
 that contributed to the quarter-over-quarter contraction of the rate
throughout 2023.
 May 9, 2025
Page 3

Intellectual Property, page 120

10. We note your disclosure that you own 14 issued US patents. Please
clarify the type of
 patent protection, whether they are owned or licensed and the product
groups and
 technologies that such patents relate.
General

11. Please supplementally provide us with copies of all written
communications, as
 defined in Rule 405 under the Securities Act, that you, or anyone
authorized to do so
 on your behalf, present to potential investors in reliance on Section
5(d) of the
 Securities Act, whether or not they retain copies of the communications.
 Please contact Anastasia Kaluzienski at 202-551-3685 or Robert
Littlepage at 202-
551-3361 if you have questions regarding comments on the financial statements
and related
matters. Please contact Uwem Bassey at 202-551-3433 or Larry Spirgel at
202-551-3815
with any other questions.

 Sincerely,

 Division of
Corporation Finance
 Office of Technology
cc: Ran D. Ben-Tzur
</TEXT>
</DOCUMENT>