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SEC Comment Letter for FOCUS UNIVERSAL INC. (FCUV) (CIK 0001590418) (FCUV) — Jan 22, 2014

FOCUS UNIVERSAL INC. (FCUV) (CIK 0001590418)
Date: Jan. 22, 2014 · CIK: 0001590418 · Accession: 0000000000-14-003181

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Summary

Reasoning

File numbers found in text: 333-193087

Date
January 22, 2014
Author
/s/ Larry Spirgel
Form
UPLOAD
Company
FOCUS UNIVERSAL INC. (FCUV) (CIK 0001590418)

Letter

January 22, 2014 Via E -mail Tatyana Popova Chief Executive Officer Focus Universal, Inc. 8275 S. Eastern Avenue Suite 200 -674 Las Vegas, Nevada 89123

Re: Focus Universal , Inc. Registration Statement on Form S -1 Filed December 26 , 2013 File No. 333-193087

Dear Ms. Popova :

We have reviewed your registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the requested information . If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewi ng any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments.

General

1. It appears that your Company is considered a “shell company” as defined in Rule 405 of Regulation C. In this regard, we note that your Company has had nominal operations and assets since inception in December 2012. Please revise the cover page of your prospectus to prominently disclose that you are considered a shell company and discuss under “Shares E ligible for Future Sale,” the resale limitations imposed by Rule 144(i) due to your shell company status.

2. If true, c onfirm thr ough added disclosure that the C ompany and its promoters have no plans or intentions to engage in a merger or acquisition with a n unidentified company or person or, once it is a reporting company, to be used as a vehicle for a private company to become a reporting company.

Tatyana Popova Focus Universal, Inc. January 22 , 2014 Page 2

3. Please supplementally provide us with any written materials that you or anyone authorized to do so on your b ehalf provide s in reliance on Section 5(d) of the Securities Act to potential investors that are qualified institutional buyers or institutional accredited investors. Similarly, please supplementally provide us with any research reports about you that are published or distributed in reliance upon Section 2(a)(3) of the Securities Act of 1933 added by Section 105(a) of the Jumpstart Our Business Startups Act by any broker or dealer that is participating or will participate in your offering.

Prospectus Cove r Page

4. Please state that if the minimum is not reached by the end of the offering, funds will be “promptly” returned without interest and include a cross reference to your description of the procedures for return of funds under “Plan of Distribution.” Re fer to Rule 10b -9 of the Securities Exchange Act of 1934.

5. Highlight that your common stock will be an illiquid security without an active trading market.

6. You state on page 6 that you intend to take advantage of all the reduced regulatory and reporting re quirements available to an Emerging Growth Company, yet on the following page you state that you have opted out of the extended transition period available under section 107(b) of the JOBS Act. Please revise to reconcile these statements.

Risk Factors, p age 8

7. Please include a risk factor discussing the amount of discretion the Company will have over the use of proceeds.

8. Please discuss the risk that, because the officers and directors reside outside the United States, investors may have limited legal rec ourse against them including difficulties in enforcing judgments made against them by U.S. courts.

Our officers, directors, consultants and advisors are involved in other businesses…, page 10

9. You state that your office rs and directors owe a fiduciary duty to other entities. Please revise to clarify the nature of those other entities and clarify any actual conflicts of interest.

There is no public (trading) market for our common stock…, page 14

10. Please delete the reference to selling stockholders.

Tatyana Popova Focus Universal, Inc. January 22 , 2014 Page 3

Use of Proceeds, page 18

11. Please revise to add a table showing the use of proceeds if you receive 50% of the total amount.

Management’s Discussion and Analysis or Plan of Operations, page 23

12. Please disclose your anticipated expenses of being a public rep orting company with the SEC.

Results of Operations, page 24

13. Provide more detail as to the source of the Company’s revenues to date. Describe the nature of the services performed, the number of contracts entered into and who performed the work for the Co mpany.

Liquidity, page 26

14. Please revise your statement that you “believe that revenues are increasing and operations should be sustainable in the long -term” to clarify a) the basis for your statement; b) the extent of the increases you refer to; and c) t he level of sustainability.

Description of our Business and Properties, page 27

15. We note the statement at the top of page 28 that Web Marketing “represents the fastest growing new channel.” Please revise to provide a basis for this statement.

Executive Compensation, page 3 4

16. Please disclose whether the company has plans to pay a salary to the officers in the foreseeable future.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that the fi ling includes the information the Securities Act of 193 3 and all applicable Securities Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and ade quacy of the disclosures they have made.

Tatyana Popova Focus Universal, Inc. January 22 , 2014 Page 4

You may contact Joseph Cascarano , Staff Accountant , at (202) 551 -3376, or Robert Littlepage , Accountant Branch Chief, at (202) 551 -3361, if you have questions regarding comments on the financial statements and related matters. Please contact Gregory Dundas, Attorney -Advisor, at (202) 551 -3436, or me at (202) 551 -3810 with any other questions.

Sincerely,
/s/ Larry Spirgel

Show Raw Text
January 22, 2014

Via E -mail
Tatyana Popova
Chief Executive Officer
Focus Universal, Inc.
8275 S. Eastern Avenue
Suite 200 -674
Las Vegas, Nevada 89123

Re: Focus Universal , Inc.
Registration Statement on Form S -1
Filed December 26 , 2013
  File No. 333-193087

Dear Ms. Popova :

We have reviewed your registration statement  and have the following comments.  In
some of our comments, we may ask you to provide us with information so we may better
understand your disclosure.

Please respond to this letter  by amending your registration statement and providing the
requested information .  If you do not believe our comments apply to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.

After reviewi ng any amendment to your registration statement and the information you
provide in response to these  comments, we may have  additional comments.

General

1. It appears that your Company is considered a “shell company” as defined in Rule 405 of
Regulation C.   In this regard, we note that your Company has had nominal operations and
assets since inception in December 2012.  Please revise the cover page of your prospectus
to prominently disclose that you are considered a shell company and discuss under
“Shares E ligible for Future Sale,” the resale limitations imposed by Rule 144(i) due to
your shell company status.

2. If true, c onfirm thr ough added disclosure that the C ompany and its promoters have  no
plans or intentions to engage in a merger or acquisition with a n unidentified company  or
person or, once it is a reporting company, to be used as a vehicle for a private company to
become a reporting company.

Tatyana Popova
Focus Universal, Inc.
January 22 , 2014
Page 2

 3. Please supplementally provide us with any written materials that you or anyone
authorized to do so on your b ehalf provide s in reliance on Section 5(d) of the Securities
Act to potential investors that are qualified institutional buyers or institutional accredited
investors.  Similarly, please supplementally provide us with any research reports about
you that are  published or distributed in reliance upon Section 2(a)(3) of the Securities Act
of 1933 added by Section 105(a) of the Jumpstart Our Business Startups Act by any
broker or dealer that is participating or will participate in your offering.

Prospectus Cove r Page

4. Please state that if the minimum is not reached by the end of the offering, funds will be
“promptly” returned  without interest  and include a cross reference to your description of
the procedures for return of funds under “Plan of Distribution.”  Re fer to Rule 10b -9 of
the Securities Exchange Act of 1934.

5. Highlight that your common stock will be an illiquid security without an active trading
market.

6. You state on page 6 that you intend to take advantage of all the reduced regulatory and
reporting re quirements available to an Emerging Growth Company, yet on the following
page you state that you have opted out of the extended transition period available under
section 107(b) of the JOBS Act.  Please revise to reconcile these statements.

Risk Factors, p age 8

7. Please include  a risk factor discussing the amount of discretion the Company will have
over the use of proceeds.

8. Please discuss the risk that, because the officers and directors reside outside the United
States, investors  may have limited legal rec ourse against them including difficulties in
enforcing judgments made against them by U.S. courts.

Our officers, directors, consultants and advisors are involved in other businesses…, page 10

9. You state that your office rs and directors owe a fiduciary duty to other entities.  Please
revise to clarify the nature of those other entities and clarify any actual conflicts of
interest.

There is no public (trading) market for our common stock…, page 14

10. Please delete the reference to selling stockholders.

Tatyana Popova
Focus Universal, Inc.
January 22 , 2014
Page 3

 Use of Proceeds, page 18

11. Please revise to add a table showing the use of proceeds if you receive 50% of the total
amount.

Management’s Discussion and Analysis or Plan of Operations, page 23

12. Please disclose your anticipated expenses of being a public rep orting company with the
SEC.

Results of Operations, page 24

13. Provide more detail as to the source of the Company’s revenues to date.  Describe the
nature of the services performed, the number of contracts entered into and who performed
the work for the Co mpany.

Liquidity, page 26

14. Please revise your statement that you “believe that revenues are increasing and operations
should be sustainable in the long -term” to clarify a) the basis for your statement; b) the
extent of the increases you refer to; and c) t he level of sustainability.

Description of our Business and Properties, page 27

15. We note the statement at the top of page 28 that Web Marketing “represents the fastest
growing new channel.”  Please revise to provide a basis for this statement.

Executive Compensation, page 3 4

16. Please disclose whether the company has plans to pay a salary to the officers in the
foreseeable future.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the fi ling includes the information the Securities Act of 193 3 and
all applicable Securities  Act rules require.   Since the company and its management are in
possession of all facts relating to a company’s disclosure, they are responsible for the accuracy
and ade quacy of the disclosures they have made.

Tatyana Popova
Focus Universal, Inc.
January 22 , 2014
Page 4

 You may contact Joseph Cascarano , Staff Accountant , at (202) 551 -3376, or Robert
Littlepage , Accountant Branch Chief, at (202) 551 -3361, if you have questions regarding
comments on the financial statements and related matters.  Please contact Gregory Dundas,
Attorney -Advisor, at (202) 551 -3436, or me at (202) 551 -3810  with any other questions.

Sincerely,

 /s/ Larry Spirgel

 Larry Spirgel
Assistant Director

cc: Via E -mail
Eric M. Stein, Esq.
Szaferman Lakind Blumstein & Blader, PC