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SEC Comment Letter 0000000000-23-000294 to PishPosh, Inc. (CIK 0001611282)

PishPosh, Inc. (CIK 0001611282)
Date: Jan. 11, 2023 · CIK: 0001611282 · Accession: 0000000000-23-000294

AI Filing Summary & Sentiment

File numbers found in text: 333-267982

Date
January 11, 2023
Author
Not clearly detected
Form
UPLOAD
Company
PishPosh, Inc. (CIK 0001611282)

Letter

United States securities and exchange commission logo January 11, 2023 Jesse Sutton Chief Executive Officer PishPosh, Inc. 1915 Swarthmore Avenue Lakewood, New Jersey 08701 Re:PishPosh, Inc. Amendment No. 2 to Registration Statement on Form S-1 Filed December 22, 2022 File No. 333-267982 Dear Jesse Sutton: We have reviewed your amended registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by amending your registration statement and providing the requested information. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments. Unless we note otherwise, our references to prior comments are to comments in our December 15, 2022 letter. Amendment No. 2 to Registration Statement on Form S-1 Risk Factors Certain recent initial public offerings of companies with relatively small public floats comparable to our anticipated public float..., page 20 1.Please expand your risk factor to describe more fully the consequences of your capitalization and the size of your public float, including that you may have lower trading volume and less liquidity than large-capitalization companies. Please also discuss how the trading volume of your common stock may influence the price of your shares, including that it may cause significant fluctuation and impact the ability of your shareholders to liquidate their investments.

FirstName LastNameJesse Sutton Comapany NamePishPosh, Inc. January 11, 2023 Page 2 FirstName LastName Jesse Sutton PishPosh, Inc. January 11, 2023 Page 2 Dilution, page 26 2.Reference is made to the last paragraph on page 26. You only disclose the impact of a $1.00 increase in the assumed initial public offering price. Please also disclose the impact of a $1.00 decrease. Executive and Director Compensation, page 46 3.Please revise your disclosure to provide executive compensation information for your most recent completed fiscal year. Refer to Item 402 of Regulation S-K.

General 4.We note your disclosure on the Resale Prospectus cover page that the selling stockholders will sell their shares "at market prices prevailing at the time of sale or at negotiated prices." In connection therewith, please include a placeholder for the date of the initial public offering, as well as the most recent trading price and confirm that you will include such information in the Rule 424(b) prospectus filed in connection with this resale offering. Please also disclose the price of the initial public offering. Refer to Instruction 2 to Item 501(b)(3) of Regulation S-K. You may contact James Giugliano at 202-551-3319 or Adam Phippen at 202-551-3336 if you have questions regarding comments on the financial statements and related matters. Please contact Alyssa Wall at 202-551-8106 or Jennifer López Molina at 202-551-3792 with any other questions. Sincerely, Division of Corporation Finance Office of Trade & Services cc: Louis Lombardo

Show Raw Text
United States securities and exchange commission logo
January 11, 2023
Jesse Sutton
Chief Executive Officer
PishPosh, Inc.
1915 Swarthmore Avenue
Lakewood, New Jersey 08701
Re:PishPosh, Inc.
Amendment No. 2 to Registration Statement on Form S-1
Filed December 22, 2022
File No. 333-267982
Dear Jesse Sutton:
            We have reviewed your amended registration statement and have the following
comments.  In some of our comments, we may ask you to provide us with information so we
may better understand your disclosure.
            Please respond to this letter by amending your registration statement and providing the
requested information.  If you do not believe our comments apply to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.
            After reviewing any amendment to your registration statement and the information you
provide in response to these comments, we may have additional comments.  Unless we note
otherwise, our references to prior comments are to comments in our December 15, 2022 letter.
Amendment No. 2 to Registration Statement on Form S-1
Risk Factors
Certain recent initial public offerings of companies with relatively small public floats
comparable to our anticipated public float..., page 20
1.Please expand your risk factor to describe more fully the consequences of your
capitalization and the size of your public float, including that you may have lower trading
volume and less liquidity than large-capitalization companies.  Please also discuss how the
trading volume of your common stock may influence the price of your shares, including
that it may cause significant fluctuation and impact the ability of your shareholders to
liquidate their investments.

 FirstName LastNameJesse Sutton
 Comapany NamePishPosh, Inc.
 January 11, 2023 Page 2
 FirstName LastName
Jesse Sutton
PishPosh, Inc.
January 11, 2023
Page 2
Dilution, page 26
2.Reference is made to the last paragraph on page 26.  You only disclose the impact of a
$1.00 increase in the assumed initial public offering price.  Please also disclose the impact
of a $1.00 decrease.
Executive and Director Compensation, page 46
3.Please revise your disclosure to provide executive compensation information for your
most recent completed fiscal year.  Refer to Item 402 of Regulation S-K.

General
4.We note your disclosure on the Resale Prospectus cover page that the selling stockholders
will sell their shares "at market prices prevailing at the time of sale or at negotiated
prices."  In connection therewith, please include a placeholder for the date of the initial
public offering, as well as the most recent trading price and confirm that you will include
such information in the Rule 424(b) prospectus filed in connection with this resale
offering.  Please also disclose the price of the initial public offering.  Refer to Instruction 2
to Item 501(b)(3) of Regulation S-K.
            You may contact James Giugliano at 202-551-3319 or Adam Phippen at 202-551-3336 if
you have questions regarding comments on the financial statements and related matters.  Please
contact Alyssa Wall at 202-551-8106 or Jennifer López Molina at 202-551-3792 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Trade & Services
cc:       Louis Lombardo