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SEC Comment Letter for Rocky Mountain Chocolate Factory, Inc. (RMCF) (CIK 0001616262) (RMCF) — Dec 30, 2014

Rocky Mountain Chocolate Factory, Inc. (RMCF) (CIK 0001616262)
Date: Dec. 30, 2014 · CIK: 0001616262 · Accession: 0000000000-14-067468

Regulatory Compliance Financial Reporting Related Party / Governance

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File numbers found in text: 333-200063

Date
December 30, 2014
Author
/s/ Brad Skinner for
Form
UPLOAD
Company
Rocky Mountain Chocolate Factory, Inc. (RMCF) (CIK 0001616262)

Letter

December 30, 2014 Via E -mail Franklin E. Crail Chief Executive Officer and President Rocky Mountain Chocolate Factory, Inc. 265 Turner Drive Durango, Colorado 81303

Re: Rocky Mountain Chocolate Factory, Inc. Amendment No. 2 to Registration Statement on Form S-4 Filed December 22, 2014 File No. 333-200063

Dear Mr. Crail:

We have limited our review of your amended registration statement to those issues we have addressed in our comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the requested information . Where you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments.

Description of Newco Capital Stock, page 17

Litigation Cost, page 19

1. We note your response to prior comment 1, and reissue the comment in part. Please expand your disclosure regarding the fee -shifting p rovision to clarify the following:

 the parties who may be responsible for paying fees, costs and expenses under the provision, including the parties who could be deemed to initiate or assert a claim on behalf of a current or prior stockholder, and

 the pa rties who may be allowed to recover their fees and expenses, including the parties who could be deemed to be an “affiliate” in this context.

Franklin E. Crail Rocky Mountain Chocolate Factory, Inc. December 30, 2014 Page 2

2. In addition, we note the following statement on page 19: “If a Claiming Party is not successful in obtaining a ju dgment that achieves in substance, such as in the case of a Claim for declaratory or injunctive relief, or amount, such as in the case of a Claim for monetary damages, Newco’s and its directors’, officers’, employees’ and affiliates’ litigation expenses ma y be shifted to the Claiming Party.” Please revise to clarify the relevant standard for fee -shifting in such contexts. For example, disclose whether the Claiming Party must be successful in those contexts in obtaining a judgment that substantially achiev es, in substance and amount, the full remedy sought.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Act of 193 3 and all applicable Securities Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

Notwithstanding our comments, in the event you request acceleration of the effective date of the pending registration statement please provide a written statement from the company acknowledging that:

 should the Commission or the staff, acting pursuant to delegated authority, declare t he filing effective, it does not foreclose the Commission from taking any action with respect to the filing;

 the action of the Commission or the staff, acting pursuant to delegated authority, in declaring the filing effective, does not relieve the company from its full responsibility for the adequacy and accuracy of the disclosure in the filing; and

 the company may not assert staff comments and the declaration of effectiveness as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Please refer to Rules 460 and 461 regarding requests for acceleration . We will consider a written request for acceleration of the effective date of the registration statement as confirmation of the fact that those requesting acceleration are aware of their respective responsibilities under the Securities Act of 1933 and the Securities Exchange Act of 1934 as they relate to the proposed public offering of the securities specified in the above registration statement. Please allow adequate time for us to review any amendment prior to the requested effective date of the registration statement.

Franklin E. Crail Rocky Mountain Chocolate Factory, Inc. December 30, 2014 Page 3

Please contact Karina V. Dorin, Attorney -Advisor, at (202) 551 -3763 or Laura Nicholson, Senior Counsel, at (202) 551 -3584 with any questions.

Sincerely,
/s/ Brad Skinner for

Show Raw Text
December 30, 2014

Via E -mail
Franklin E. Crail
Chief Executive Officer  and President
Rocky Mountain Chocolate Factory, Inc.
265 Turner Drive
Durango, Colorado 81303

Re: Rocky Mountain  Chocolate Factory, Inc.
  Amendment No. 2 to Registration Statement on Form S-4
Filed  December 22, 2014
  File No.  333-200063

Dear Mr. Crail:

We have limited our review of your amended registration statement to those issues we
have addressed in our comments.  In  some of our comments, we may ask you to provide us with
information so we may better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the
requested information .  Where you do not  believe our comments apply to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.

After reviewing any amendment to your registration statement and the information you
provide in response to these comments, we may have  additional comments.

Description of Newco Capital Stock, page 17

Litigation Cost, page 19

1. We note your response to prior comment 1, and reissue the comment in part.  Please
expand your disclosure regarding the fee -shifting p rovision to clarify the following:

 the parties who may be responsible for paying fees, costs and expenses under the
provision, including the parties who could be deemed to initiate or assert a claim on
behalf of a current or prior stockholder, and

 the pa rties who may be allowed to recover their fees and expenses, including the
parties who could be deemed to be an “affiliate” in this context.

Franklin E. Crail
Rocky Mountain Chocolate Factory, Inc.
December 30, 2014
Page 2

 2. In addition, we note the following statement on page 19: “If a Claiming Party is not
successful in obtaining a ju dgment that achieves in substance, such as in the case of a
Claim for declaratory or injunctive relief, or amount, such as in the case of a Claim for
monetary damages, Newco’s and its directors’, officers’, employees’ and affiliates’
litigation expenses ma y be shifted to the Claiming Party.”   Please revise to clarify the
relevant standard for fee -shifting in such contexts.   For example, disclose whether the
Claiming Party must be successful in those contexts in obtaining a judgment that
substantially achiev es, in substance and amount, the full remedy sought.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Act of 193 3 and
all applicable  Securities  Act rules require.   Since the company and its management are in
possession of all facts relating to a company’s disclosure, they are responsible for the accuracy
and adequacy of the disclosures they have made.

Notwithstanding our comments, in the event you request acceleration of the effective date
of the pending registration statement please provide a written statement from the company
acknowledging that:

 should the Commission or the staff, acting pursuant to delegated authority, declare t he
filing effective, it does not foreclose the Commission from taking any action with
respect to the filing;

 the action of the Commission or the staff, acting pursuant to delegated authority, in
declaring the filing effective, does not relieve the company from its full responsibility
for the adequacy and accuracy of the disclosure in the filing; and

 the company  may not assert staff comments and the declaration of effectiveness as a
defense in any proceeding initiated by the Commission or any person under the
federal securities laws of the United States.

Please refer to Rules 460 and 461 regarding requests for  acceleration .  We will consider a
written request for acceleration of the effective date of the registration statement as confirmation
of the fact that those requesting acceleration are aware of their respective responsibilities under
the Securities Act of 1933 and the Securities Exchange Act of 1934 as they relate to the proposed
public offering of the securities specified in the above registration statement.  Please allow
adequate time  for us to review any amendment prior to the requested effective date of  the
registration statement.

Franklin E. Crail
Rocky Mountain Chocolate Factory, Inc.
December 30, 2014
Page 3

 Please contact Karina V. Dorin, Attorney -Advisor, at (202) 551 -3763  or Laura
Nicholson, Senior Counsel,  at (202) 551 -3584  with any questions.

Sincerely,

 /s/ Brad Skinner for

H. Roger Schwall
Assistant Director