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SEC Company Response from Baozun Inc. (BZUN, BAZNF) (CIK 0001625414) (BZUN) — May 8, 2015

Baozun Inc. (BZUN, BAZNF) (CIK 0001625414)
Date: May 8, 2015 · CIK: 0001625414 · Accession: 0001193125-15-179883

AI Filing Summary & Sentiment

File numbers found in text: 333-203477

Date
May 8, 2015
Author
/s/ Karen M. Yan
Form
CORRESP
Company
Baozun Inc. (BZUN, BAZNF) (CIK 0001625414)

Letter

VIA EDGAR United States Securities and Exchange Commission Division of Corporation Finance Washington, D.C. 20549-3628 Re: Baozun Inc. Amendment No. 2 to Registration Statement on Form F-1 File No. 333-203477

Dear Ms. Ransom, Ms. López, Ms. Thompson and Ms. Sellars:

On behalf of our client, Baozun Inc., a company organized under the laws of the Cayman Islands (the “Company”), we enclose herewith for filing via EDGAR with the Securities and Exchange Commission (the “Commission”) under the Securities Act of 1933, as amended, Amendment No. 2 (“Amendment No. 2”) to the Company’s Registration Statement on Form F-1 (the “Registration Statement”).

To facilitate the Staff’s review, the Company has separately delivered to the Staff today (a) four courtesy copies of Amendment No. 2, marked to show changes to Amendment No. 1 to the Registration Statement filed with the Commission on May 5, 2015 (the “May 5 Filing”) and (b) four courtesy copies of Amendment No. 2, marked to show changes to the Registration Statement filed with the Commission on April 17, 2015.

The Company has revised the May 5 Filing to include other information and data to reflect new developments since the May 5 Filing as well as generally to update the Registration Statement. The Company notes that it has included the estimated range of the offering price for its initial public offering and related disclosure in the preliminary prospectus which forms part of Amendment No. 2.

May 8, 2015

Page

If you have any questions regarding this letter or Amendment No. 2, please contact the undersigned by phone at +86 21 6101 6018 or via email at karen.yan@lw.com. Questions relating to accounting and auditing matters of the Company may also be directed to Alan Hu of Deloitte Touche Tohmatsu Certified Public Accountants LLP via email at alhu@deloitte.com.cn.

Respectfully submitted,
/s/ Karen M. Yan

Show Raw Text
CORRESP
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SEC Response Letter

26th Floor, Two ifc

8 Century Boulevard

Shanghai 200120

People’s Republic of China

Tel: +86.21.6101.6000  Fax: +86.21.6101.6001

www.lw.com

 FIRM / AFFILIATE OFFICES

Abu Dhabi

Milan

Barcelona

Moscow

Beijing

Munich

May 8, 2015

Boston

New Jersey

Brussels

New York

Century City

Orange County

Chicago

Paris

VIA EDGAR

Doha

Riyadh

Dubai

Rome

CONFIDENTIAL

Düsseldorf

San Diego

Frankfurt

San Francisco

Hamburg

Shanghai

Mara L. Ransom, Assistant Director

Hong Kong

Silicon Valley

Jennifer López, Staff Attorney

Houston

Singapore

Jennifer Thompson, Accounting Branch Chief

London

Tokyo

Lisa Sellars, Staff Accountant

Los Angeles

Washington, D.C.

Madrid

 United States Securities and Exchange Commission

Division of Corporation Finance

 100 F Street, N.E.

Washington, D.C. 20549-3628

Re:
Baozun Inc.

 Amendment No. 2 to Registration Statement on Form F-1

File No. 333-203477

 Dear
Ms. Ransom, Ms. López, Ms. Thompson and Ms. Sellars:

 On behalf of our client, Baozun Inc., a company organized
under the laws of the Cayman Islands (the “Company”), we enclose herewith for filing via EDGAR with the Securities and Exchange Commission (the “Commission”) under the Securities Act of 1933, as amended, Amendment
No. 2 (“Amendment No. 2”) to the Company’s Registration Statement on Form F-1 (the “Registration Statement”).

To facilitate the Staff’s review, the Company has separately delivered to the Staff today (a) four courtesy copies of Amendment
No. 2, marked to show changes to Amendment No. 1 to the Registration Statement filed with the Commission on May 5, 2015 (the “May 5 Filing”) and (b) four courtesy copies of Amendment No. 2, marked to show
changes to the Registration Statement filed with the Commission on April 17, 2015.

 The Company has revised the May 5 Filing to
include other information and data to reflect new developments since the May 5 Filing as well as generally to update the Registration Statement. The Company notes that it has included the estimated range of the offering price for its initial
public offering and related disclosure in the preliminary prospectus which forms part of Amendment No. 2.

 May 8, 2015

 Page
 2

 If you have any questions regarding this letter or Amendment No. 2, please contact the
undersigned by phone at +86 21 6101 6018 or via email at karen.yan@lw.com. Questions relating to accounting and auditing matters of the Company may also be directed to Alan Hu of Deloitte Touche Tohmatsu Certified Public Accountants LLP via email at
alhu@deloitte.com.cn.

Respectfully submitted,

/s/ Karen M. Yan

 Karen M. Yan

 of LATHAM & WATKINS
LLP

 Enclosures

cc:
Vincent Wenbin Qiu, Chief Executive Officer, Baozun Inc.

 Beck Chen, Chief Financial Officer,
Baozun Inc.

 Karen M. Yan, Esq., Latham & Watkins LLP

Leiming Chen, Esq., Simpson Thacher & Bartlett LLP

Alan Hu, Deloitte Touche Tohmatsu Certified Public Accountants LLP