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[Chapman
and Cutler LLP Letterhead]

October 16, 2024

VIA EDGAR CORRESPONDENCE

Chris Bellacicco

United States Securities and Exchange Commission

100 F Street, N.E.

Washington, D.C. 20549

    Re:
    Amplify ETF Trust

    File Nos. 333-207937; 811-23108

Dear Mr. Bellacicco:

This letter responds to your
comments, provided by telephone regarding the registration statement filed on Form N-1A for Amplify ETF Trust (the “Trust”)
with the Securities and Exchange Commission (the “Commission”) on August 6, 2024 (the “Registration Statement”).
The Registration Statement relates to the Amplify Bloomberg U.S. Treasury Target High Income ETF (formerly Amplify Bloomberg U.S.
Treasury 12% Premium Covered Call ETF) (the “Fund”), a series of the Trust. Capitalized terms used herein, but not
otherwise defined, have the meanings ascribed to them in the Registration Statement.

Comment 1 – Fund Name

The staff of the Commission
(the “Staff”) notes in the comment letter filed with the Commission on or about October 3, 2024 (the “Prior
Comment Letter”) the Fund indicated a change in the Fund’s name to Amplify Bloomberg U.S. Treasury Target 12 Option Income
ETF. In supplemental correspondence, the Staff indicated it similarly objected to the Fund’s new name as it did in Comment 6 of
the Prior Comment Letter. The Fund has supplementally suggested it change its name to the Amplify Bloomberg U.S. Treasury Target High
Income ETF, to which the Staff has no objections. Please confirm the use of this name.

Response to Comment 1

The Fund confirms its name
will be Amplify Bloomberg U.S. Treasury Target High Income ETF.

Comment 2 – Principal Investment Strategies

The Staff notes that in
Comment 9 of the Prior Comment Letter the Staff asked the Fund to add clarifying disclosure to what determines the size of the sold
call option contracts. The Staff acknowledges the revisions the Fund included in the Prior Comment Letter, but asks for additional
disclosure clarifying what factors determine the size of the sold call option contracts.

Response to Comment 2

The Fund has added the following
sentence after the fifth sentence of the third paragraph in the Fund’s revised prospectus:

Factors that impact the amount of premium generated
in a written call option contract include: (i) time to expiration; (ii) strike price; and (iii) volatility of the underlying asset.

Comment 3 – Principal Investment Strategies

Please provide an explanation
in the Fund’s principal investment strategies the Index’s rebalancing.

Response to Comment 3

The Fund has revised the seventh
sentence of the third paragraph in the Fund’s revised prospectus as indicated below

Upon the
expiration of the sold option contract each week, the IndexThe
Index rebalances its sold call option contract each week upon the expiration of its sold option contract by selling sells
a new call option contract that seeks the Target Option Premium.

Comment 4 – Exhibits

The Staff acknowledges the
Fund’s response to Comment 14 in the Prior Comment Letter, but requests that the Fund include any Index License Agreement to which
the Fund is a party as an exhibit, as it is the Staff’s view that such agreements are a material contract under Item 28(h) of Form
N-1A.

Response to Comment 4

The Fund will include the
agreement to which the Fund is a party in the next post-effective amendment.

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Please call me at (312) 845-3484
if you have any questions or issues you would like to discuss regarding these matters.

    Sincerely yours,

    Chapman and Cutler llp

    By:
    /s/ Morrison C. Warren

    Morrison C. Warren

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