SEC Comment Letter 0000000000-24-000256 to Flutter Entertainment plc (FLUT)
Flutter Entertainment plc
Date: Jan. 8, 2024 · CIK: 0001635327 · Accession: 0000000000-24-000256
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United States securities and exchange commission logo
January 8, 2024
Peter Jackson
Chief Executive Officer
Flutter Entertainment plc
Belfield Office Park, Beech Hill Road
Clonskeagh, Dublin 4, D04 V972
Ireland
Re:Flutter Entertainment plc
Amendment No. 2 to Draft Registration Statement on Form 20-F
Submitted December 29, 2023
CIK No. 0001635327
Dear Peter Jackson:
We have reviewed your amended draft registration statement and have the following
comments.
Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR. If you do not believe a comment applies to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
After reviewing the information you provide in response to this letter and your amended
draft registration statement or filed registration statement, we may have additional
comments. Unless we note otherwise, any references to prior comments are to comments in our
December 21, 2023 letter.
Amendment No. 2 to Draft Registration Statement on Form 20-F
Item 5. Operating and Financial Review and Prospects
Key Operational Metrics, page 85
1.We note your revised disclosure in response to prior comments 2 and 3. Please address the
following:
•Revise to clarify whether the example of a player using multiple products within one
brand in a division (or within multiple brands within a division that use the same data
platform) would result in the sum of AMPs for product categories that is greater than
the total AMPs for the division and Group.
•Revise to clarify your reference to " each product category" in the example of a player
FirstName LastNamePeter Jackson
Comapany NameFlutter Entertainment plc
January 8, 2024 Page 2
FirstName LastName
Peter Jackson
Flutter Entertainment plc
January 8, 2024
Page 2
that uses one product in two different brands in a division that uses different data
platforms would count as one AMP for each product category used and two total
AMPs for the applicable division and the Group as a whole. In this regard, you refer
to only one product category in this example.
•Revise to provide an example of a player that uses multiple products within one
brand in multiple divisions, such as what seems possible with the Betfair brand in the
UK&I and International divisions.
•Where you present AMP information that includes duplicate player counts, revise to
clearly indicate as such. For example, you disclose AMPs for each product category
on pages 62 and 92 that includes duplicate player counts.
•Alternatively, revise to disclose AMPs by product category excluding duplicate
player counts or explain further why you are unable to provide such information,
which would ensure consistency throughout your filing.
•Considering the differences between the sum of AMPs by product category for each
division and the total AMPs for each division excluding identified duplicate players,
explain your basis for concluding that the extent of such duplication is not material
and "primarily" relates to your UK&I division. For example, we note for the six
months ended June 30, 2023, total AMPs by product for the U.S. division of
3,662,000 exceeds total U.S. AMPs excluding duplicate accounts of 3,119,000 by
approximately 15%.
•Revise footnote (1) to the table on page 92 to clarify what is meant by Total Group
AMPs excludes identified duplicate players. In this regard, explain that the AMPs for
each product category includes the duplicate player information and that the Total
Group AMPs in the table is not a sum total of the product category AMPs as this may
not otherwise be overly evident. Similar revisions should be made to the breakdown
of AMPs by product category within each division beginning on page 97.
Please contact Joyce Sweeney at 202-551-3449 or Kathleen Collins at 202-551-3499 if
you have questions regarding comments on the financial statements and related matters. Please
contact Austin Pattan at 202-551-6756 or Matthew Derby at 202-551-3334 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Technology
cc: Joshua Bonnie