Correspondence 0001193125-23-016306 from Purple Innovation, Inc. (PRPL)

Purple Innovation, Inc.
Date: Jan. 26, 2023 · CIK: 0001643953 · Accession: 0001193125-23-016306

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File numbers found in text: 333-269005

Date

January 26, 2023

Author

Chief Legal Officer

Form

CORRESP

Company

Purple Innovation, Inc.

Letter

Re: Purple Innovation, Inc.—Registration Statement on Form S-3 (File No. 333-269005)

PURPLE INNOVATION, INC.

January 26, 2023

VIA EDGAR

United States Securities and Exchange Commission

Division of Corporate Finance

100 F Street, N.E.

Washington, D.C. 20549

Ladies and Gentlemen:

In accordance with Rule 461 under the Securities Act of 1933, as amended, we hereby request acceleration of the effective date of the Registration Statement on Form S-3 (File No. 333-269005) (as amended, the “Registration Statement”) of Purple Innovation, Inc. (the “Company”). We respectfully request that the Registration Statement be declared effective as of 5:00 p.m., Eastern Time, on January 30, 2023, or as soon as practicable thereafter. Once the Registration Statement has been declared effective, please orally confirm that event with our counsel, Dorsey & Whitney LLP, by calling Nolan Taylor at (801) 933-7366.

Very truly yours,
PURPLE INNOVATION, INC.

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CORRESP
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CORRESP

 PURPLE INNOVATION, INC.

January 26, 2023

 VIA EDGAR

United States Securities and Exchange Commission

 Division of
Corporate Finance

 100 F Street, N.E.

 Washington, D.C. 20549

Re:
 Purple Innovation, Inc.—Registration Statement on Form S-3
(File No. 333-269005)

 Ladies and Gentlemen:

In accordance with Rule 461 under the Securities Act of 1933, as amended, we hereby request acceleration of the effective date of the
Registration Statement on Form S-3 (File No. 333-269005) (as amended, the “Registration Statement”) of Purple Innovation, Inc. (the “Company”).
We respectfully request that the Registration Statement be declared effective as of 5:00 p.m., Eastern Time, on January 30, 2023, or as soon as practicable thereafter. Once the Registration Statement has been declared effective, please orally
confirm that event with our counsel, Dorsey & Whitney LLP, by calling Nolan Taylor at (801) 933-7366.

Very truly yours,

PURPLE INNOVATION, INC.

 /s/ Casey K. McGarvey

Casey K. McGarvey

Chief Legal Officer

SecProbe.io