Correspondence 0001213900-24-048516 from Purple Innovation, Inc. (PRPL)
Purple Innovation, Inc.
Date: May 31, 2024 · CIK: 0001643953 · Accession: 0001213900-24-048516
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Reasoning
File numbers found in text: 333-278143
Letter
PURPLE INNOVATION, INC.
May 31, 2024
VIA EDGAR
United States
Securities and Exchange Commission
Division of Corporate Finance
100 F Street, N.E.
Washington, D.C. 20549
Re: Purple Innovation, Inc.—Registration Statement on Form S-3 (File No. 333-278143)
Ladies and Gentlemen:
In accordance with Rule 461 under the Securities Act of 1933, as amended, we hereby request acceleration of the effective date of the Registration Statement on Form S-3 (File No. 333-278143) (as amended, the “Registration Statement”) of Purple Innovation, Inc. (the “Company”). We respectfully request that the Registration Statement be declared effective as of 5:00 p.m., Eastern Time, on June 4, 2024, or as soon as practicable thereafter. Once the Registration Statement has been declared effective, please orally confirm that event with our counsel, Dorsey & Whitney LLP, by calling Nolan Taylor at (801) 933-7366.
Very truly yours,
PURPLE INNOVATION, INC.
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CORRESP 1 filename1.htm PURPLE INNOVATION, INC. May 31, 2024 VIA EDGAR United States Securities and Exchange Commission Division of Corporate Finance 100 F Street, N.E. Washington, D.C. 20549 Re: Purple Innovation, Inc.—Registration Statement on Form S-3 (File No. 333-278143) Ladies and Gentlemen: In accordance with Rule 461 under the Securities Act of 1933, as amended, we hereby request acceleration of the effective date of the Registration Statement on Form S-3 (File No. 333-278143) (as amended, the “Registration Statement”) of Purple Innovation, Inc. (the “Company”). We respectfully request that the Registration Statement be declared effective as of 5:00 p.m., Eastern Time, on June 4, 2024, or as soon as practicable thereafter. Once the Registration Statement has been declared effective, please orally confirm that event with our counsel, Dorsey & Whitney LLP, by calling Nolan Taylor at (801) 933-7366. Very truly yours, PURPLE INNOVATION, INC. /s/ Tricia McDermott Name: Tricia McDermott Title: Chief Legal Officer