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SEC Comment Letter for AMERICAN REBEL HOLDINGS INC (AREB, AREBW) (CIK 0001648087) (AREB) — Jun 27, 2017

AMERICAN REBEL HOLDINGS INC (AREB, AREBW) (CIK 0001648087)
Date: June 27, 2017 · CIK: 0001648087 · Accession: 0000000000-17-022442

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File numbers found in text: 000-55728

Date
June 27, 2017
Author
/s/ Jay Ingram
Form
UPLOAD
Company
AMERICAN REBEL HOLDINGS INC (AREB, AREBW) (CIK 0001648087)

Letter

Mail Stop 4631 June 27 , 201 7 Via E -Mail Charles A. Ross, Jr. President and Chief Executive Officer American Rebel Holdings, Inc. 718 Thompson Lane, Suite 108 -199 Nashville, Tennessee 37204

Re: American Rebel Holdings, Inc. Amendment No. 3 to Preliminary Proxy Statement on Schedule 14C Filed June 19 , 201 7 File No. 000-55728

Dear Mr. Ross:

We have reviewed your filing an d have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to these comments within ten busine ss days by providing the requested information or advis e us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances , please tell us why in your response.

After reviewing your response to these comments, we may have additional comments.

Proposed Change in Control of Registrant, page C3

1. We n ote that your revised preliminary information s tatement attempts to incorporate information by reference information that is required by Item 14(c) of Schedule 14A. Please revise your Information Statement to provide the i nformation required by Item 14(c) of Schedule 14A in the body of the Information S tatement. We will not object to having these revisions disclosed in the Definitive Information Statement, which you are required to file pursuant to Section 14c -5(b) of Regulation 14C. Once the Definitive Information Statement is filed, we will then be in a position to close our review, however, we express no opinion on whether or not you have met the requirements contained in Section 14a -2(b) of Regulation 14C as it rela tes to the timing of the filings you have made for this notice of action taken by written consent.

Charles A. Ross, Jr. American Rebel Holdings Inc . June 27 , 201 7 Page 2

We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff.

Please contact Sherry Haywood, Staff Attorney at (202) 551 -3345 or, in her absence, me at (202) 551 -3397 with any questions.

Sincerely,
/s/ Jay Ingram

Show Raw Text
Mail Stop 4631
June 27 , 201 7

Via E -Mail
Charles A. Ross, Jr.
President and Chief Executive Officer
American Rebel Holdings, Inc.
718 Thompson Lane, Suite 108 -199
Nashville, Tennessee  37204

Re: American Rebel Holdings,  Inc.
 Amendment No. 3 to Preliminary Proxy Statement on Schedule 14C
Filed June 19 , 201 7
File No.   000-55728

Dear Mr. Ross:

We have reviewed your filing an d have the following comments.  In some of our
comments, we may ask you to provide us with information so we may better understand your
disclosure.

Please respond to these comments  within ten busine ss days by providing the requested
information or advis e us as soon as possible when you will respond.  If you  do not believe our
comments apply to your facts and circumstances , please tell us why in your response.

After reviewing your response to these  comments, we may have  additional comments.

Proposed Change in Control of Registrant, page C3

1. We n ote that your revised preliminary information s tatement attempts to incorporate
information by reference information that is required by Item 14(c) of Schedule 14A.
Please revise your Information Statement to provide the i nformation required by Item
14(c)  of Schedule 14A in the body of the Information S tatement.  We will not object to
having these revisions disclosed in the Definitive Information Statement, which you are
required to file pursuant to Section 14c -5(b) of Regulation 14C.  Once the Definitive
Information Statement is filed, we will then be in a position to close our review, however,
we express no opinion on whether or not you have met the requirements contained in
Section 14a -2(b) of Regulation 14C as it rela tes to the timing of the filings you  have
made for this notice of action taken by written consent.

Charles A. Ross, Jr.
American Rebel Holdings Inc .
June 27 , 201 7
Page 2

 We remind you that the company and its management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence of
action by the staff.

Please contact Sherry Haywood, Staff Attorney at (202) 551 -3345  or, in her absence,  me
at (202) 551 -3397  with any questions.

Sincerely,

 /s/ Jay Ingram

Jay Ingram
Legal Branch Chief
Office of Manufacturing and
Construction

Cc: Via E-Mail
 Blair Krueger, Esq.