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SEC Comment Letter for DULUTH HOLDINGS INC. (DLTH) (CIK 0001649744) (DLTH) — Dec 13, 2016

DULUTH HOLDINGS INC. (DLTH) (CIK 0001649744)
Date: Dec. 13, 2016 · CIK: 0001649744 · Accession: 0000000000-16-104646

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
January 31, 2016
Author
/s/ Rufus Decker
Form
UPLOAD
Company
DULUTH HOLDINGS INC. (DLTH) (CIK 0001649744)

Letter

Mail Stop 3561 December 13 , 2016 Via Email Mr. Mark M. DeOrio Senior Vice President and Chief Financial Officer Duluth Holdings Inc . 170 Countryside Drive P.O. Box 409 Belleville, Wisconsin 53508

Re: Duluth Holdings Inc. Form 10-K for Fiscal Year Ended January 31, 2016 Filed April 8, 2016 File No. 1 -37641

Dear Mr. DeOrio :

We have reviewed your filing an d have the following comment . In our comment , we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this comment within ten busine ss days by providing the requested information or advis e us as soon as possible when you will respond. If you do not believe our comment applies to your facts and circumstances , please tell us why in your response.

After reviewing your response to this comment , we may have additional comments.

Form 10 -K for Fiscal Year Ended January 31, 2016

Consolidated Financial Statements Note 7. Segment Reporting, page 62

1. On page 8, you discuss your product assortment. Please disclose in a footnote your revenues from external customers by product for each period presented as required by ASC 280 -10-50-40.

Mr. Mark M. DeOrio Duluth Holdings Inc. December 13 , 2016 Page 2

We remind you that the company and i ts management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or a bsence of action by the staff.

You may contact Linda Cvrkel at (202) 551 -3813 or me at (202) 551 -3769 with any questions.

Sincerely,
/s/ Rufus Decker

Show Raw Text
Mail Stop 3561
December 13 , 2016

Via Email
Mr. Mark M. DeOrio
Senior  Vice President and Chief Financial Officer
Duluth Holdings Inc .
170 Countryside Drive
P.O. Box 409
Belleville, Wisconsin 53508

Re: Duluth Holdings Inc.
 Form 10-K for Fiscal  Year Ended January 31, 2016
Filed April 8, 2016
File No. 1 -37641

Dear Mr. DeOrio :

We have reviewed your filing an d have the following comment .  In our comment , we
may ask you to provide us with information so we may better understand your disclosure.

Please respond to this comment  within ten busine ss days by providing the requested
information or advis e us as soon as possible when you will respond.  If you  do not believe our
comment  applies to your facts and circumstances , please tell us why in your response.

After reviewing your response to this comment , we may have additional comments.

Form 10 -K for Fiscal Year Ended January 31, 2016

Consolidated Financial Statements
Note  7. Segment Reporting, page 62

1. On page 8, you discuss your product assortment.  Please disclose in a footnote your
revenues from external customers by product for each period presented as required by
ASC 280 -10-50-40.

Mr. Mark M. DeOrio
Duluth Holdings  Inc.
December 13 , 2016
Page 2

 We remind you that the company and i ts management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or a bsence of
action by the staff.

You may contact Linda Cvrkel at (202) 551 -3813 or me at (202) 551 -3769 with any
questions.

Sincerely,

 /s/ Rufus Decker

Rufus Decker
Accounting Branch Chief
Office of Beverages, Apparel and
Mining