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SEC Comment Letter 0000000000-22-012693 to Fig Publishing, Inc. (CIK 0001658966)

Fig Publishing, Inc. (CIK 0001658966)
Date: Nov. 22, 2022 · CIK: 0001658966 · Accession: 0000000000-22-012693

AI Filing Summary & Sentiment

File numbers found in text: 024-12017

Date
November 22, 2022
Author
Not clearly detected
Form
UPLOAD
Company
Fig Publishing, Inc. (CIK 0001658966)

Letter

United States securities and exchange commission logo November 22, 2022 Chuck Pettid President and Director Fig Publishing, Inc. 149 Fifth Avenue, Floor 10 New York, NY 10010 Re:Fig Publishing, Inc. Amendment No. 1 to Offering Statement on Form 1-A Filed October 19, 2022 File No. 024-12017 Dear Chuck Pettid: We have reviewed your amended offering statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by amending your offering statement and providing the requested information. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your offering statement and the information you provide in response to these comments, we may have additional comments. Amendment No. 1 to Offering Statement on Form 1-A Management's Discussion and Analysis of Financial Condition and Results of Operations Contractual Commitments, page 36 1.For each offering under Regulation A, please disclose each licensed product, the amount of Fig Funds provided for each licensed product and the amount of Fig Gaming Shares or Fig Portfolio Shares sold. Consider providing this information in a table. 2.For each Regulation A offering where the company will return offering proceeds not used as Fig Funds, disclose the amount of proceeds currently in escrow and the date by which the proceeds must be used or returned to investors.

FirstName LastNameChuck Pettid Comapany NameFig Publishing, Inc. November 22, 2022 Page 2 FirstName LastName Chuck Pettid Fig Publishing, Inc. November 22, 2022 Page 2 3.You disclose that you terminated the license agreement with Marauder and that investors who had entered into subscription agreement had their funds were returned. You then state the following: "During calendar year 2022, we entered into an additional license agreement for which we are currently raising capital via securities offerings pursuant to Tier 2 of Regulation A." Please clarify to what offering this sentence relates. General 4.Please provide consistent disclosure throughout your offering circular of the number of FGS-Atari shares being offered and the offering price. For example, the fourth paragraph on the initial offering circular cover page indicates you are offering a maximum of 15,000 FGS-Atari at $500 per share, the offering circular cover page of Schedule Atari indicates you are offering a maximum of 30,000 FGS-Atari at $500 per share, and the summary of the use of proceeds on page Atari-4 indicates that you expect an maximum of $15 million of proceeds assuming all 25,000 of the FGS-Atari shares are sold at the offering price of $1,000 per share. 5.Please revise your disclosure throughout the Schedule Atari to accurately and consistently describe the terms of the Fig Revenue-Sharing Agreement between the company and Atari Interactive, Inc. Examples include the following: •The disclosure on page Atari-10 regarding the calculation of Fig's Revenue Share, including the Tier 2 Calculation rate and time period, is not consistent with the terms of the Fig Revenue-Sharing Agreement. The Tier 2 Calculation rate is also incorrect on pages Atari-26 and Atari-29. •You sometimes refer to the developer as Small Impact Games rather than Atari; and •In the revenue sharing formula on page Atari-9, Atari Incidental Deductions are subtracted from Revenue from Atari Product. You indicate that Atari’s Incidental Deductions are uncapped. There is no reference to Atari Incidental Deductions in the Fig Revenue-Sharing Agreement with Atari Interactive, Inc.

These are just examples. Please revise as appropriate.

6.Please discuss the implications of the Fig Shares Termination Date, which is 60 months after the date that is the earlier of (i) the date that the final Licensed Game under the Fig Revenue-Sharing Agreement is published or (ii) December 1, 2022. For example, disclose that the maximum period that holders of FGS-Atari could receive dividends is until December 1, 2027. Furthermore, although the company must return offering proceeds that are not used in connection with the Fig Revenue-Sharing Agreement within two years after the last closing of the offering, this means that proceeds could be contributed as Fig Funds to Atari for up to three-and-a-half years into the five-year term. Since it may take several years for any Licensed Game(s) to be developed and start generating revenues, holders of FGS-Atari shares may not receive dividends prior to December 1, 2027, even though the Licensed Game(s) may ultimately become commercially successful through funding with Fig Funds.

FirstName LastNameChuck Pettid Comapany NameFig Publishing, Inc. November 22, 2022 Page 3 FirstName LastName Chuck Pettid Fig Publishing, Inc. November 22, 2022 Page 3 7.Refer to the last column in the Illustrative Revenue Sharing and Dividend Example on page Atari-11. The dividends per share amount does not appear to be correctly calculated for 6,000 outstanding shares of FGS-Atari. Please advise and revise as appropriate. 8.Refer to the graph illustrating potential cumulative dividends on page Atari-21. Please clarify the assumed time period of "estimated lifetime distributions" in light of the Fig Share Termination Date. In addition, explain why there are other blue point on the graph that do not correspond to example points. 9.Refer to the table under "Historical Results" on page Atari-22. Please explain why you present "Assumed Gross Sales Revenue" when you are presenting historical results. Also explain why footnotes 2, 3 and 4 to the table refer to Atari products. Lastly, please clarify, if true, that no games or other products have been released under license agreements relating to prior offerings of Fig Gaming Shares or Fig Portfolio Shares under Regulation A. 10.Please explain the purpose of the tables on page Atari-23 and Atari-24 and how they relate to the offering of FGS-Atari and the Fig Revenue-Sharing Agreement with Atari. 11.Refer to the description of Atari and Atari Products on pages Atari-16 to Atari-19. Please revise this disclosure to focus on information that would be material to investors in FGS- Atari shares regarding Atari Interactive, Inc. as the counter-party to the Fig Revenue- Sharing Agreement. Please consider the following when revising your disclosure: •Clearly indicate which entity you are discussing. For example, it appears you use "Atari" to refer to various Atari entities, you refer to "the Company" without explaining which company, and it should be clear where you are discussing the party to the Fig Revenue-Sharing Agreement -- Atari Interactive, Inc. •Clarify in what entity Wade J. Rosen has an ownership interest and what role he will play in connection with the Fig Revenue-Sharing Agreement. •Clarify why it is material to investors in FGS-Atari shares to know detailed information about the board of directors of Atari. •You indicate that Atari will need to secure agreements with third-party developers to have games developed. Explain how the Fig Revenue-Sharing Agreement takes into account Atari's use of third-party developers and the costs of these developers when determining Gross Receipts and Fig Revenue Share. •Explain how you calculated "a collective 70% return-on-investment after less than a year on the market" for Atari's Recharged series of games and how this information is relevant to investors in FGS-Atari shares. 12.Refer to the disclosure about how you will select Atari Products on page Atari-20. This disclosure does not appear to represent how you will mutually agree on Licensed Games with Atari or use particular Atari intellectual property set forth in the Fig Revenue-Sharing Agreement. Please revise as appropriate.

FirstName LastNameChuck Pettid Comapany NameFig Publishing, Inc. November 22, 2022 Page 4 FirstName LastName Chuck Pettid Fig Publishing, Inc. November 22, 2022 Page 4 Please contact Kathleen Krebs, Special Counsel, at 202-551-3350 or Jan Woo, Legal Branch Chief, at 202-551-3453 with any other questions. Sincerely, Division of Corporation Finance Office of Technology cc: Anthony Ain, Esq.

Show Raw Text
United States securities and exchange commission logo
November 22, 2022
Chuck Pettid
President and Director
Fig Publishing, Inc.
149 Fifth Avenue, Floor 10
New York, NY 10010
Re:Fig Publishing, Inc.
Amendment No. 1 to
Offering Statement on Form 1-A
Filed October 19, 2022
File No. 024-12017
Dear Chuck Pettid:
            We have reviewed your amended offering statement and have the following
comments.  In some of our comments, we may ask you to provide us with information so we
may better understand your disclosure.
            Please respond to this letter by amending your offering statement and providing the
requested information.  If you do not believe our comments apply to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.
            After reviewing any amendment to your offering statement and the information you
provide in response to these comments, we may have additional comments.
Amendment No. 1 to Offering Statement on Form 1-A
Management's Discussion and Analysis of Financial Condition and Results of Operations
Contractual Commitments, page 36
1.For each offering under Regulation A, please disclose each licensed product, the amount
of Fig Funds provided for each licensed product and the amount of Fig Gaming Shares or
Fig Portfolio Shares sold.  Consider providing this information in a table.
2.For each Regulation A offering where the company will return offering proceeds not used
as Fig Funds, disclose the amount of proceeds currently in escrow and the date by which
the proceeds must be used or returned to investors.

 FirstName LastNameChuck Pettid
 Comapany NameFig Publishing, Inc.
 November 22, 2022 Page 2
 FirstName LastName
Chuck Pettid
Fig Publishing, Inc.
November 22, 2022
Page 2
3.You disclose that you terminated the license agreement with Marauder and that investors
who had entered into subscription agreement had their funds were returned.  You then
state the following:  "During calendar year 2022, we entered into an additional license
agreement for which we are currently raising capital via securities offerings pursuant to
Tier 2 of Regulation A."  Please clarify to what offering this sentence relates.
General
4.Please provide consistent disclosure throughout your offering circular of the number of
FGS-Atari shares being offered and the offering price.  For example, the fourth paragraph
on the initial offering circular cover page indicates you are offering a maximum of 15,000
FGS-Atari at $500 per share, the offering circular cover page of Schedule Atari indicates
you are offering a maximum of 30,000 FGS-Atari at $500 per share, and the summary of
the use of proceeds on page Atari-4 indicates that you expect an maximum of $15 million
of proceeds assuming all 25,000 of the FGS-Atari shares are sold at the offering price of
$1,000 per share.
5.Please revise your disclosure throughout the Schedule Atari to accurately and consistently
describe the terms of the Fig Revenue-Sharing Agreement between the company and Atari
Interactive, Inc.  Examples include the following:
•The disclosure on page Atari-10 regarding the calculation of Fig's Revenue
Share, including the Tier 2 Calculation rate and time period, is not consistent with the
terms of the Fig Revenue-Sharing Agreement.  The Tier 2 Calculation rate is also
incorrect on pages Atari-26 and Atari-29.
•You sometimes refer to the developer as Small Impact Games rather than Atari; and
•In the revenue sharing formula on page Atari-9, Atari Incidental Deductions are
subtracted from Revenue from Atari Product.  You indicate that Atari’s Incidental
Deductions are uncapped.  There is no reference to Atari Incidental Deductions in
the Fig Revenue-Sharing Agreement with Atari Interactive, Inc.

These are just examples.  Please revise as appropriate.

6.Please discuss the implications of the Fig Shares Termination Date, which is 60 months
after the date that is the earlier of (i) the date that the final Licensed Game under the Fig
Revenue-Sharing Agreement is published or (ii) December 1, 2022.  For example,
disclose that the maximum period that holders of FGS-Atari could receive dividends is
until December 1, 2027.  Furthermore, although the company must return offering
proceeds that are not used in connection with the Fig Revenue-Sharing Agreement within
two years after the last closing of the offering, this means that proceeds could be
contributed as Fig Funds to Atari for up to three-and-a-half years into the five-year term.
Since it may take several years for any Licensed Game(s) to be developed and start
generating revenues, holders of FGS-Atari shares may not receive dividends prior to
December 1, 2027, even though the Licensed Game(s) may ultimately become
commercially successful through funding with Fig Funds.

 FirstName LastNameChuck Pettid
 Comapany NameFig Publishing, Inc.
 November 22, 2022 Page 3
 FirstName LastName
Chuck Pettid
Fig Publishing, Inc.
November 22, 2022
Page 3
7.Refer to the last column in the Illustrative Revenue Sharing and Dividend Example on
page Atari-11.  The dividends per share amount does not appear to be correctly calculated
for 6,000 outstanding shares of FGS-Atari.  Please advise and revise as appropriate.
8.Refer to the graph illustrating potential cumulative dividends on page Atari-21.  Please
clarify the assumed time period of "estimated lifetime distributions" in light of the Fig
Share Termination Date.  In addition, explain why there are other blue point on the graph
that do not correspond to example points.
9.Refer to the table under "Historical Results" on page Atari-22.  Please explain why you
present "Assumed Gross Sales Revenue" when you are presenting historical results.  Also
explain why footnotes 2, 3 and 4 to the table refer to Atari products.  Lastly, please clarify,
if true, that no games or other products have been released under license agreements
relating to prior offerings of Fig Gaming Shares or Fig Portfolio Shares under Regulation
A.
10.Please explain the purpose of the tables on page Atari-23 and Atari-24 and how they
relate to the offering of FGS-Atari and the Fig Revenue-Sharing Agreement with Atari.
11.Refer to the description of Atari and Atari Products on pages Atari-16 to Atari-19.  Please
revise this disclosure to focus on information that would be material to investors in FGS-
Atari shares regarding Atari Interactive, Inc. as the counter-party to the Fig Revenue-
Sharing Agreement.  Please consider the following when revising your disclosure:
•Clearly indicate which entity you are discussing.  For example, it appears you use
"Atari" to refer to various Atari entities, you refer to "the Company" without
explaining which company, and it should be clear where you are discussing the party
to the Fig Revenue-Sharing Agreement -- Atari Interactive, Inc.
•Clarify in what entity Wade J. Rosen has an ownership interest and what role he will
play in connection with the Fig Revenue-Sharing Agreement.
•Clarify why it is material to investors in FGS-Atari shares to know detailed
information about the board of directors of Atari.
•You indicate that Atari will need to secure agreements with third-party developers to
have games developed.  Explain how the Fig Revenue-Sharing Agreement takes into
account Atari's use of third-party developers and the costs of these developers when
determining Gross Receipts and Fig Revenue Share.
•Explain how you calculated "a collective 70% return-on-investment after less than a
year on the market" for Atari's Recharged series of games and how this information is
relevant to investors in FGS-Atari shares.
12.Refer to the disclosure about how you will select Atari Products on page Atari-20.  This
disclosure does not appear to represent how you will mutually agree on Licensed Games
with Atari or use particular Atari intellectual property set forth in the Fig Revenue-Sharing
Agreement.  Please revise as appropriate.

 FirstName LastNameChuck Pettid
 Comapany NameFig Publishing, Inc.
 November 22, 2022 Page 4
 FirstName LastName
Chuck Pettid
Fig Publishing, Inc.
November 22, 2022
Page 4
            Please contact Kathleen Krebs, Special Counsel, at 202-551-3350 or Jan Woo, Legal
Branch Chief, at 202-551-3453 with any other questions.
Sincerely,
Division of Corporation Finance
Office of Technology
cc:       Anthony Ain, Esq.