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SEC Comment Letter for Digital Brands Group, Inc. (DBGI) (CIK 0001668010) (DBGI) — Aug 25, 2017

Digital Brands Group, Inc. (DBGI) (CIK 0001668010)
Date: Aug. 25, 2017 · CIK: 0001668010 · Accession: 0000000000-17-030120

Regulatory Compliance Financial Reporting Related Party / Governance

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
August 25, 2017
Author
/s/ Pamela Howell
Form
UPLOAD
Company
Digital Brands Group, Inc. (DBGI) (CIK 0001668010)

Letter

Mail Stop 3561 August 25, 2017 Via E -mail Mark T. Lynn Chief Executive Officer Denim.LA, Inc. 8899 Beverly Blvd., Suite 600 West Hollywood, CA 90069

Re: Denim.LA, Inc. Amen dment No. 3 to Offering Statement on Form 1 -A Filed August 16 , 2017 File No. 024 -10718

Dear Mr. Lynn :

We have reviewed your amended offering statement and have the following comment s. In our comment s, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by amending your offering statement and providing the requested information. If you do not believe our comment s apply to your facts and circumstances or do not believe an amendment is appro priate, please tell us why in your response. After reviewing any amendment to your offering statement and the information you provi de in response to these comment s, we may have additional comments.

General

1. We have referred your filing to the Division of Investment Management. The Division of Investment Management is reviewing your response. We may have further comment.

Securities Being Offered, page 35

2. We note that the subscription agreement makes investors a party to the Investors’ Rights Agreemen t, the First Refusal Agreement, and the Voting Agreement. Please revise the Securities Being Offered section to clearly disclose all material terms of these agreements that would be material to investors.

Investment Management Agreement, page 43

3. We note your response to comment 1 and reissue the comment. Please disclose the material terms of your investment management agreement. For example only, a

Mark T. Lynn Denim.LA, Inc. August 25, 2017 Page 2

discussion surrounding the requirements of when a super majority vote is required instead of a majority v ote and the applicability of the agreement to transferees appears to be material to investors. Also, clarify what is meant by the ability to exercise and/or waive every right, power and authority with respect to these securities. Clarify whether this could allow the manager to force the sale of these securities. Additionally, we note your statement that there are no additional fees to the investor. Please clarify all fees and other forms of compensation, direct or indirect, payable by the company or inv estors that are related to this investment management agreement.

Please contact Jonathan Burr at (202) 551-5833 or Pamela Howell at (202) 551 -3357 with any questions.

Sincerely,
/s/ Pamela Howell
for

Show Raw Text
Mail Stop 3561

August 25, 2017
Via E -mail
Mark T. Lynn
Chief Executive Officer
Denim.LA, Inc.
8899 Beverly Blvd., Suite 600
West Hollywood, CA 90069

Re: Denim.LA, Inc.
  Amen dment No.  3 to Offering Statement on Form 1 -A
  Filed August 16 , 2017
File No. 024 -10718

Dear Mr. Lynn :

We have reviewed your amended offering statement  and have the following comment s.
In our comment s, we may ask you to provide us with information so we may better understand
your disclosure.

Please respond to this letter by amending your offering statement and providing the
requested information.   If you do not believe our comment s apply  to your facts and
circumstances or do not believe an amendment is appro priate, please tell us why in your
response.  After reviewing any amendment to your offering statement and the information you
provi de in response to these  comment s, we may have additional comments.

General

1. We have referred your filing to the Division of  Investment Management.   The Division of
Investment Management is reviewing your response.   We may have further comment.

Securities Being Offered, page 35

2. We note that the subscription agreement makes investors a party to the Investors’ Rights
Agreemen t, the First Refusal Agreement, and the Voting Agreement.  Please revise the
Securities Being Offered section to clearly disclose all material terms of these agreements
that would be material to investors.

Investment Management Agreement, page 43

3. We note  your response to comment 1 and reissue the comment.  Please disclose the
material terms of your investment management agreement.  For example only, a

Mark T. Lynn
Denim.LA, Inc.
August 25, 2017
Page 2

 discussion surrounding the requirements of when a super majority vote is required instead
of a majority v ote and the applicability of the agreement to transferees appears to be
material to investors.  Also, clarify what is meant by the ability to exercise and/or waive
every right, power and authority with respect to these securities.  Clarify whether this
could allow the manager to force the sale of these securities.  Additionally, we note your
statement that there are no additional fees to the investor.  Please clarify all fees and other
forms of compensation, direct or indirect, payable by the company or inv estors that are
related to this investment management agreement.

Please  contact Jonathan  Burr at  (202) 551-5833  or Pamela Howell at (202) 551 -3357
with any questions.

Sincerely,

 /s/ Pamela Howell
 for

John Reynolds
Assistant Director
Office of Beverages, Apparel, and
Mining

cc: Andrew Stephenson , Esq.
 KHLK LLP