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SEC Comment Letter for Dogness (International) Corp (DOGZ) (CIK 0001707303) (DOGZ) — Jun 23, 2017

Dogness (International) Corp (DOGZ) (CIK 0001707303)
Date: June 23, 2017 · CIK: 0001707303 · Accession: 0000000000-17-022110

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
June 23, 2017
Author
/s/ Jay Ingram
Form
UPLOAD
Company
Dogness (International) Corp (DOGZ) (CIK 0001707303)

Letter

Mail Stop 4631 June 23, 2017 Silong Chen Chief Executive Officer Dogness (International) Corporation Tongsha Industrial Estate, East District Dongguan, Guangdong People’s Republic of China 523217

Re: Dogness (International) Corporation Draft Registration Statement on Form F -1 Submitted May 30, 2017 CIK No. 1707303

Dear Mr. Chen :

We have reviewed your draft registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing the information you provide in response t o these comments and your amended draft registration statement or filed registration statement, we may have additional comments.

General

1. Please supplementally provide us with copies of all written communications, as defined in Rule 405 under the Securi ties Act, that you, or anyone authorized to do so on your behalf, present to potential investors in reliance on Section 5(d) of the Securities Act, whether or not they retain copies of the communication.

2. Please revise to clearly state your election under Section 107(b) of the JOBS Act. If you have elected to use the extended transition period for complying with new or revised accounting standards under Section 102(b)(1), provide a risk factor explaining that this election allows you to delay the adoption o f new or revised accounting standards that

Silong Chen Dogness (International) Corporation June 23, 2017 Page 2

have different effective dates for public and private companies until those standards apply to private companies. Please state in your risk factor that, as a result of this election, your financial statements may not be comparable to companies that comply with public company effective dates. Include a similar statement in your critical accounting policy disclosures.

3. You disclose that you had three customers that accounted for ten percent or more of revenues during each of the years ended June 30, 2016 and 2015. We also note that you had two and four customers that accounted for ten percent or more of revenues during the six months ended December 31, 2016 and 2015, respectively. Please enhance your disclosures to name each significant customer as required by Item 101(c)(1)(vii) of Regulation S -K.

4. We note that you are a holding company whose primary business operations are conducted through your subsidiaries in the PRC and Hong Kong. Given the disclosures on pages 22, 50 and 58 , which identify potential restrictions on your subsidiaries ’ ability to pay dividends, please tell us what consideration you gave to the need for parent only financial statements under Rules 5 -04 and 12 -04 of Regulation S -X.

Prospectus Summ ary, page 1

5. Please provide a materially complete description of your collaboration with the China Aerospace Science and Technology Corporation and Telenor.

Corporate Structure, page 5

6. It is not clear why you have separated HK Jiasheng from the linear presentation on page 6 since it appears that HK Jiasheng is operating as one of your 100% owned subsidiaries. In addition, please explain what it means to be a “private company limited by shares,” as that phrase is used on page 65.

Risk Factors, page 11

Our company has negative working capital and requires additional funding to operate and grow, page 15

7. We note your disclosure here and elsewhere that Mr. Chen has made capital contributions to the company in the past. We further note that Mr. Chen has c ommitted to provide personal loans whenever necessary for the next twelve months and that you maintain collateral agreements with him and others for outstanding loans. It is not clear why you have not filed these agreements as material contracts under Ite m 601(b) of Regulation S - K. Please advise.

Silong Chen Dogness (International) Corporation June 23, 2017 Page 3

The loss of any of our key customers…, page 16

8. In light of the fact that you have three customers that account for 10% or more of your revenues and that you appear to be reliant on a single supplier, as disclo sed in the two risk factors on page 16, please file the agreements with these entities as exhibits under Item 601(b)(10) of Regulation S -K.

Operating and Financial Review and Prospects, page 43

General

9. You disclose on page 122 that appreciation or depre ciation in the value of the Renminbi relative to the U.S. dollar may affect your financial results reported in U.S. dollar terms without giving effect to any underlying change in your business or results of operations. As such , please enhance your discuss ion of results of operations to separately quantify during each period presented the amount of changes in revenues and expenses due to foreign currency translations.

10. We note that the quantity of your product sold decreased by 24.3% during the six months ended December 31, 2016 compared to the prior year period and by 9.3% for the year ended June 30, 2016 compared to 2015. Please enhance your disclosures to more fully address the reasons for the quantity declines.

Result of Operations for the Six Months Ended December 31, 2016 and 2015, page 45

11. You disclose on page 50 that other income was $224,868 for the six months ended December 31, 2016 and $324,329 for the six months ended December 31, 2015. Given the decrease in other income, as well as the decrea se in foreign currency exchange gains included in other income, it is not clear why you disclose “the significant increase is attributed to the favorable USD, Euro and other exchange rates against RMB in 2016.” Please revise your disclosure accordingly.

Loan Facilities, page 52

12. Please revise your registration statement to provide an update on the current state of the $287,942 loan from China Industrial and Commerce Bank.

Results of Operations for the Years Ended June 30, 2016 and 2015, page 54

13. We note that the gross profit margin for pet harnesses, per the table on page 56, decreased from 33.1% in 2015 to 30.9% in 2016. As such, please revise the variance in gross profit margin column to indicate that the gross profit margin for pet harnesses decreased by 2.2%, as opposed to your current presentation which indicates gross profit margin increased by 2.2%.

Silong Chen Dogness (International) Corporation June 23, 2017 Page 4

Geographic Distribution of Revenues, page 86

14. Please revise your disclosure here to remove the statement “[a]ll amounts are presented in thousands of U.S. dollars,” when financial figures are being presented in actual dollar amounts.

Research and Development, page 89

15. Please file as exhibits to this registration statement any material agreements entered into with Aerospace Innotech, Telenor, and Donggu an University of Technology. Refer to Item 601 of Regulation S -K.

16. We note your disclosure that you are entitled to favorable tax rates due to your certification as a National High Tech Enterprise by the State Intellectual Property Office. Please include a risk factor discussing the potentia l effects upon the company of losing such certification or status.

Intellectual Property, page 90

17. We note your disclosure that you have entered into an exclusive licensing agreement with Mr. Chen for the use of patents that were issued to Mr. Chen. Please file any patent license agreements between the company and your officers, directors or shareholders, as required by Item 601(b)(10)(ii)(B) of Regulation S -K.

Description of Property, page 98

18. We note your statement on page 99 that you plan to under take certain property -related projects “roughly three months” after the conclusion of this offering. We also note, on page 35, that you plan to remit proceeds from this offering to your Chinese subsidiaries, which may take longer than 90 days. Please revis e here and elsewhere, where appropriate, to state that such projects may be delayed if the remittance process is delayed.

Board Committees, page 103

19. We note your statement that a compensation committee has been set up to make recommendations to the board of directors “regarding [your] compensation policies for [your] officers and all forms of compensation, and also administers and has authority to make grants under [your] incentive compensation plans and equity -based plans.” We also note, on page 107, yo ur statement that “[you] currently do not have a compensation committee approving [your] salary and benefit policies.” Please clarify the role of the compensation committee and its authority and limitations with respect to making recommendations and appro ving all forms of executive compensation.

Silong Chen Dogness (International) Corporation June 23, 2017 Page 5

Summary Compensation Table, page 107

20. Please revise the table to include the pension insurance that was paid for Mr. Chen in 2015 and 2016.

Employment Agreements, page 107

Silong Chen, page 108

21. We note your statement that you plan to enter into a written employment agreement with Mr. Chen upon the completion of this offering. We also note that exhibit 4.1 Employment Agreement with Mr. Silong Chen is dated May 28, 2017. Please revise your disclosure to corre ct or explain any inconsistencies.

Description of Share Capital, page 113

22. We note your statement that “[a]ll of our Common Shares issued and outstanding prior to the completion of the offering are and will be fully paid, and all of our shares to be issued in the offering will be issued as fully paid.” It appears that this is a legal conclusion that should be attributed to counsel. Please attribute this statement to counsel, or remove this statement.

Incentive Security Pool, page 113

23. We note your disclosure that you have granted options to purchase an aggregate of 480,000 Class A Common Share at an exercisable price of $1.50 that vest within two or three years. We also note, on page 123, your statement that as of the date of this prospectus you ha ve not issued any options to purchase your Common Shares. Please revise here and elsewhere to correct or explain any inconsistencies.

Lock -up Agreements, page 124

24. Please file a copy of the form of lock -up agreement as an exhibit to your registration statement.

Underwriting, page 132

25. Please explain whether or not there is a relationship between the transfer agent and Spartan Securities Group, Ltd. We note the address provided in the first paragraph of this section is the same as the address given for t he transfer agent on page 9.

Silong Chen Dogness (International) Corporation June 23, 2017 Page 6

Financial Statements for the Year Ended June 20, 2016

General

26. Please provide the disclosures required by ASC 280 -10-50-21. These should include a discussion of your internal structure, how you are organized, and whether operating segments have been aggregated. Please also provide in the notes to your annual and interim financial statements the disclosures required by ASC 280 -10-50-40 regarding products lines and ASC 280 -10-50-41 regarding geographic areas .

Note 11 – Equity, page F -19

27. Please enhance your disclosure s to clarify how the amount allocated to the statutory reserve was determined during each period presented, including the reason why no amount was allocated during the year ended June 30, 2016.

Note 12 – Subsequent Events, page F -19

28. Please enhance your disclosure here and on page F -35 to disclose the actual date through which subsequent events have been evaluated. Please also disclose whether the date through which subsequent events have been evaluated is the date the financial statements were issued or the date the financial statements were available to be issued. Refer to ASC 855 -10-50-1.

You may contact Jeff Go rdon, Staff Accountant, at (202) 551 -3866 or Anne McConnell, Staff Accountant, at (202) 551 -3709 if you have questions regarding comments on the financial statements and related matters. Please contact Sergio Chinos, Staff Attorney, at (202) 551 -7844 or me at (202) 551 -3397 with any other questions.

Sincerely,
/s/ Jay Ingram

Show Raw Text
Mail Stop 4631

June 23, 2017

Silong Chen
Chief Executive Officer
Dogness (International) Corporation
Tongsha Industrial Estate, East District
Dongguan, Guangdong
People’s Republic of  China 523217

Re: Dogness (International) Corporation
Draft Registration Statement on Form F -1
Submitted May 30, 2017
  CIK No. 1707303

Dear Mr. Chen :

We have reviewed your draft registration statement  and have the following comments.  In
some of our comments, we may ask you to provide us with information so we may better
understand your disclosure.

Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or  publicly  filing your registration statement on
EDGAR.  If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.

After reviewing the information you provide in response t o these  comments  and your
amended draft registration statement or filed registration statement,  we may have  additional
comments.

General

1. Please supplementally provide us with copies of all written communications, as defined
in Rule 405 under the Securi ties Act, that you, or anyone authorized to do so on your
behalf, present to potential investors in reliance on Section 5(d) of the Securities Act,
whether or not they retain copies of the communication.

2. Please revise to clearly state your election under Section 107(b) of the JOBS Act. If you
have elected to use the extended transition period for complying with new or revised
accounting standards under Section 102(b)(1), provide a risk factor explaining that this
election allows you to delay the adoption o f new or revised accounting standards that

Silong Chen
Dogness (International) Corporation
June 23, 2017
Page 2

 have different effective dates for public and private companies until those standards apply
to private companies. Please state in your risk factor that, as a result of this election, your
financial statements may not be comparable to companies that comply with public
company effective dates. Include a similar statement in your critical accounting policy
disclosures.

3. You disclose that you had three customers that accounted for ten percent or more of
revenues during  each of the years ended June 30, 2016 and 2015.  We also note that you
had two and four customers that accounted for ten percent or more of revenues during the
six months ended December 31, 2016 and 2015, respectively.  Please enhance your
disclosures to name each significant customer as required by Item 101(c)(1)(vii) of
Regulation S -K.

4. We note that you are a holding company whose primary business operations are
conducted through your subsidiaries in the PRC and Hong Kong.  Given the disclosures
on pages  22, 50 and 58 , which identify potential restrictions on your subsidiaries ’ ability
to pay dividends, please tell us what consideration you gave to the need for parent only
financial statements under Rules 5 -04 and 12 -04 of Regulation S -X.

Prospectus Summ ary, page 1

5. Please provide a materially complete description of your collaboration with the China
Aerospace Science and Technology Corporation and Telenor.

Corporate Structure, page 5

6. It is not clear why you have separated HK Jiasheng from the linear presentation on page 6
since it appears that HK Jiasheng is operating as one of your 100% owned subsidiaries.
In addition, please explain what it means to be a “private company limited by shares,” as
that phrase is used on page 65.

Risk Factors, page 11

Our company has negative working capital and requires additional funding to operate and grow,
page 15

7. We note your disclosure here and elsewhere that Mr. Chen has made capital contributions
to the company in the past.  We further note that Mr. Chen has c ommitted to provide
personal loans whenever necessary for the next twelve months and that you maintain
collateral agreements with him and others for outstanding loans.  It is not clear why you
have not filed these agreements as material contracts under Ite m 601(b) of Regulation S -
K.  Please advise.

Silong Chen
Dogness (International) Corporation
June 23, 2017
Page 3

 The loss of any of our key customers…, page 16

8. In light of the fact that you have three customers that account for 10% or more of your
revenues and that you appear to be reliant on a single supplier, as disclo sed in the two
risk factors on page 16, please file the agreements with these entities as exhibits under
Item 601(b)(10) of Regulation S -K.

Operating and Financial Review and Prospects, page 43

General

9. You disclose on page 122 that appreciation or depre ciation in the value of the Renminbi
relative to the U.S. dollar may affect your financial results reported in U.S. dollar terms
without giving effect to any underlying change in your business or results of operations.
As such , please enhance your discuss ion of results of operations to separately quantify
during each period presented the amount of changes in revenues and expenses due to
foreign currency translations.

10. We note that the quantity of your product sold decreased by 24.3% during the six months
ended December  31, 2016 compared to the prior year period and by 9.3% for the year
ended June  30, 2016 compared to 2015.   Please enhance your disclosures to more fully
address the reasons for the quantity declines.

Result of Operations for the Six Months Ended December 31, 2016 and 2015, page 45

11. You disclose on page 50 that other income was $224,868 for the six months ended
December 31, 2016 and $324,329 for the six months ended December 31, 2015.  Given
the decrease in other income, as well as the decrea se in foreign currency exchange gains
included in other income, it is not clear why you disclose “the significant increase is
attributed to the favorable USD, Euro and other exchange rates against RMB in 2016.”
Please revise your disclosure accordingly.

Loan Facilities, page 52

12. Please revise your registration statement to provide an update on the current state of the
$287,942 loan from China Industrial and Commerce Bank.

Results of Operations for the Years Ended June 30, 2016 and 2015, page 54

13. We note that the gross profit margin for pet harnesses, per the table on page 56, decreased
from 33.1% in 2015 to 30.9% in 2016.  As such, please revise the variance in gross profit
margin column to indicate that the gross profit margin for pet harnesses decreased  by
2.2%, as opposed to your current presentation which indicates gross profit margin
increased by 2.2%.

Silong Chen
Dogness (International) Corporation
June 23, 2017
Page 4

 Geographic Distribution of Revenues, page 86

14. Please revise your disclosure here to remove the statement “[a]ll amounts are presented in
thousands of U.S. dollars,” when financial figures are being presented in actual dollar
amounts.

Research and Development, page 89

15. Please file as exhibits to this registration statement any material agreements entered into
with Aerospace Innotech, Telenor, and Donggu an University of Technology.   Refer to
Item 601 of Regulation S -K.

16. We note your disclosure that you are entitled to favorable tax rates due to your
certification as a National High Tech Enterprise by the State Intellectual Property Office.
Please include a risk factor discussing the potentia l effects upon the company of losing
such certification or status.

Intellectual Property, page 90

17. We note your disclosure that you have entered into an exclusive licensing agreement with
Mr. Chen for the use of patents that were issued to Mr. Chen.  Please file any patent
license agreements between the company and your officers, directors or shareholders, as
required by Item 601(b)(10)(ii)(B) of Regulation S -K.

Description of Property, page 98

18. We note your statement on page 99 that you plan to under take certain property -related
projects “roughly three months” after the conclusion of this offering. We also note, on
page 35, that you plan to remit proceeds from this offering to your Chinese subsidiaries,
which may take longer than 90 days. Please revis e here and elsewhere, where
appropriate, to state that such projects may be delayed if the remittance process is
delayed.

Board Committees, page 103

19. We note your statement that a compensation committee has been set up to make
recommendations to the board  of directors “regarding [your] compensation policies for
[your] officers and all forms of compensation, and also administers and has authority to
make grants under [your] incentive compensation plans and equity -based plans.”  We
also note, on page 107, yo ur statement that “[you] currently do not have a compensation
committee approving [your] salary and benefit policies.”  Please clarify the role of the
compensation committee and its authority and limitations with respect to making
recommendations and appro ving all forms of executive compensation.

Silong Chen
Dogness (International) Corporation
June 23, 2017
Page 5

 Summary Compensation Table, page 107

20. Please revise the table to include the pension insurance that was paid for Mr. Chen in
2015 and 2016.

Employment Agreements, page 107

Silong Chen, page 108

21. We note your statement that you plan to enter into a written employment agreement with
Mr. Chen upon the completion of this offering.  We also note that exhibit 4.1
Employment Agreement with Mr. Silong Chen is dated May 28, 2017.  Please revise
your disclosure to corre ct or explain any inconsistencies.

Description of Share Capital, page 113

22. We note your statement that “[a]ll of our Common Shares issued and outstanding prior to
the completion of the offering are and will be fully paid, and all of our shares to be issued
in the offering will be issued as fully paid.”  It appears that this is a legal conclusion that
should be attributed to counsel.  Please attribute this statement to counsel, or remove this
statement.

Incentive Security Pool, page 113

23. We note your disclosure that you have granted options to purchase an aggregate of
480,000 Class A Common Share at an exercisable price of $1.50 that vest within two or
three years.  We also note, on page 123, your statement that as of the date of this
prospectus you ha ve not issued any options to purchase your Common Shares.  Please
revise here and elsewhere to correct or explain any inconsistencies.

Lock -up Agreements, page 124

24. Please file a copy of the form of lock -up agreement as an exhibit to your registration
statement.

Underwriting, page 132

25. Please explain whether or not there is a relationship between the transfer agent and
Spartan Securities Group, Ltd.  We note the address provided in the first paragraph of this
section is the same as the address given for t he transfer agent on page 9.

Silong Chen
Dogness (International) Corporation
June 23, 2017
Page 6

 Financial Statements for the Year Ended June 20, 2016

General

26. Please provide the disclosures required by ASC 280 -10-50-21.  These should include a
discussion of your internal structure, how you are organized, and whether operating
segments have been aggregated.  Please also provide in the notes to your annual and
interim financial statements the disclosures required by ASC 280 -10-50-40 regarding
products  lines and ASC 280 -10-50-41 regarding geographic areas .

Note 11 – Equity, page F -19

27. Please enhance your disclosure s to clarify how the amount allocated to the statutory
reserve was determined during each period presented, including the reason why no
amount was allocated during the year ended June 30, 2016.

Note 12 – Subsequent Events, page F -19

28. Please enhance your disclosure here and on page F -35 to disclose the actual date through
which subsequent events have been evaluated.  Please also disclose whether the date
through which subsequent events have been evaluated is the date the financial statements
were issued or the date the financial statements were available to be issued.  Refer to
ASC 855 -10-50-1.

You may contact Jeff Go rdon, Staff Accountant, at (202) 551 -3866  or Anne McConnell,
Staff Accountant, at (202) 551 -3709  if you have questions regarding comments on the financial
statements and related matters.  Please contact Sergio Chinos, Staff Attorney,  at (202) 551 -7844
or me at (202) 551 -3397  with any other questions.

Sincerely,

 /s/ Jay Ingram

 Jay E. Ingram
Legal Branch Chief
Office of Manufacturing and
Construction

cc: Anthony W. Basch, Esq.
 Yunhao Chen