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SEC Comment Letter for Dogness (International) Corp (DOGZ) (CIK 0001707303) (DOGZ) — Oct 3, 2017

Dogness (International) Corp (DOGZ) (CIK 0001707303)
Date: Oct. 3, 2017 · CIK: 0001707303 · Accession: 0000000000-17-035128

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
October 3, 2017
Author
/s/ Jay Ingram
Form
UPLOAD
Company
Dogness (International) Corp (DOGZ) (CIK 0001707303)

Letter

Mail Stop 4631 October 3, 2017 Silong Chen Chief Executive Officer Dogness (International) Corporation Tongsha Industrial Estate, East District Dongguan, Guangdong People’s Republic of China 523217

Re: Dogness (International) Corporation Registration Statement on Form F -1 Filed September 20, 2017 File No. 333 -220547

Dear Mr. Chen :

We have reviewed your registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the requested information . If you do not believe our comments apply t o your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments.

Operating and Financial Review and Prospects, page 45

1. Your disclosure of net cash provided by operating activities for the year ended June 30, 2016 discusses a decrease in accounts receivable and an increase in inventory. Based on your statement of cash flows, it appears that accounts receivable actually increased and inventory actually decrea sed during the year ended June 30, 2016. Please clarify or revise your disclosures accordingly.

Recently Issued Accounting Pronouncements, page 58

2. Given that the guidance in ASU 2014 -09 will be effective for annual reporting periods beginning after Dece mber 15, 2017, it is not clear why you have disclosed that this

Silong Chen Dogness (International) Corporation October 3, 2017 Page 2

guidance will be effective for your fiscal year beginning October 1, 2018 rather than July 1, 2018. Please clarify or revise.

We remind you that the company and its management are responsibl e for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff.

Refer to Rules 460 and 461 regarding requests for acceleration . Please allow adequate time for us to review any amendment prior to the requested effective date of the registration statement.

You may contact Jeff Gordon, Staff Accountant , at (202) 551 -3866 or Anne McConnell, Staff Accountant, at (202) 551 -3709 if you have questions regardi ng comments on the financial statements and related matters. Please contact Sergio Chinos, Staff Attorney , at (202) 551 -7844 or me at (202) 551 -3397 with any other questions.

Sincerely,
/s/ Jay Ingram

Show Raw Text
Mail Stop 4631

October 3, 2017

Silong Chen
Chief Executive Officer
Dogness (International) Corporation
Tongsha Industrial Estate, East District
Dongguan, Guangdong
People’s Republic of China 523217

Re: Dogness (International) Corporation
Registration Statement on Form F -1
Filed September 20, 2017
  File No. 333 -220547

Dear Mr. Chen :

We have reviewed your registration statement  and have the following comments.  In
some of our comments, we may ask you to provide us with information so we may better
understand your disclosure.

Please respond to this letter by amending your registration statement and providing the
requested information .  If you do not believe our comments apply t o your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.

After reviewing any amendment to your registration statement and the information you
provide in response to these  comments, we may have  additional comments.

Operating and Financial Review and Prospects, page 45

1. Your disclosure of net cash provided  by operating activities for the year ended June 30,
2016 discusses a decrease in accounts receivable and an increase in inventory.  Based on
your statement of cash flows, it appears that accounts receivable actually increased and
inventory actually decrea sed during the year ended June 30, 2016.  Please clarify or
revise your disclosures accordingly.

Recently Issued Accounting Pronouncements, page 58

2. Given that the guidance in ASU 2014 -09 will be effective for annual reporting periods
beginning after Dece mber 15, 2017, it is not clear why you have disclosed that this

Silong Chen
Dogness (International) Corporation
October 3, 2017
Page 2

 guidance will be effective for your fiscal year beginning October 1, 2018 rather than July
1, 2018.  Please clarify or revise.

We remind you that the company and its management are responsibl e for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence of
action by the staff.

Refer to Rules 460 and 461 regarding requests for  acceleration .  Please allow adequate
time for us to review any amendment prior to the requested effective date of the registration
statement.

You may contact Jeff Gordon, Staff Accountant , at (202) 551 -3866  or Anne McConnell,
Staff Accountant,  at (202) 551 -3709  if you have questions regardi ng comments on the financial
statements and related matters.  Please contact  Sergio Chinos,  Staff Attorney , at (202) 551 -7844
or me at (202) 551 -3397  with any other questions.

Sincerely,

 /s/ Jay Ingram

 Jay Ingram
 Legal Branch Chief
Office of Manufacturing and
Construction

Cc: Anthony W. Basch, Esq.
 Yunhao Chen