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SEC Comment Letter for Greenlane Holdings, Inc. (GNLN) (CIK 0001743745) (GNLN) — Mar 29, 2019

Greenlane Holdings, Inc. (GNLN) (CIK 0001743745)
Date: March 29, 2019 · CIK: 0001743745 · Accession: 0000000000-19-006283

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
March 29, 2019
Author
/s/ Lilyanna L. Peyser for
Form
UPLOAD
Company
Greenlane Holdings, Inc. (GNLN) (CIK 0001743745)

Letter

Mailstop 3561 March 29, 2019 Aaron LoCascio Chief Executive Officer Greenlane Holdings, Inc. 6501 Park of Commerce Boulevard, Suite 200 Boca Raton, Florida 33487

Re: Greenlane Holdings, Inc. Registration Statement on Form S-1 Filed March 20, 2019 File No. 33 3-230405

Dear Mr. LoCascio :

We have reviewed your registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the requested information . If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments.

Form S -1 filed March 20, 2019

Manageme nt’s Discussion and Analysis of Financial Condition and Results of Operations

Non-GAAP Financial Measure – Adjusted EBITDA, page 93

1. We note your addition of an adjustment called “…transition to being a public company ” described as fees and expenses prima rily attributable to consulting fees and incremental audit and legal fees. These appear to us to be normal, recurring, cash operating expenses of your company. Please tell us how you considered the guidance in Question 100.01 of the C&DI on Non -GAAP Fina ncial Measures and why you believe this adjustment is appropriate and how you determined the “incremental” portion . We may have further comment.

Aaron LoCascio Greenlane Holdings, Inc. March 29, 2019 Page 2

We remind you that the company and its management are responsible for the accuracy and adequacy of their dis closures, notwithstanding any review, comments, action or absence of action by the staff.

Refer to Rules 460 and 461 regarding requests for acceleration. Please allow adequate time for us to review any amendment prior to the requested effective date o f the registration statement.

You may contact Lisa Sellars, Staff Accountant , at (202)551 -3348 or James Allegretto, Senior Assistant Chief Accountant, at (202)551 -3849 if you have questions regarding comments on the financial statements and related matters. Please contact Jennifer López, Staff Attorney, at (202)551 -3792 , Lilyanna Peyser, Special Counsel, at (202) 551 -3222 or me at (202)551 -3720 with any other questions.

Sincerely,
/s/ Lilyanna L. Peyser for

Show Raw Text
Mailstop 3561

March 29, 2019

Aaron LoCascio
Chief Executive Officer
Greenlane Holdings, Inc.
6501 Park of Commerce Boulevard, Suite 200
Boca Raton, Florida 33487

Re: Greenlane Holdings, Inc.
Registration Statement on Form S-1
  Filed March 20, 2019
  File No. 33 3-230405

Dear Mr. LoCascio :

We have reviewed your registration statement  and have the following comments.  In
some of our comments, we may ask you to provide us with information so we  may better
understand your disclosure.

Please respond to this letter by amending your registration statement and providing the
requested information .  If you do not believe our comments apply to your facts and
circumstances or do not believe an amendment  is appropriate, please tell us why in your
response.

After reviewing any amendment to your registration statement and the information you
provide in response to these  comments, we may have  additional comments.

Form S -1 filed March 20, 2019

Manageme nt’s Discussion and Analysis of Financial Condition and Results of Operations

Non-GAAP Financial Measure – Adjusted EBITDA, page 93

1. We note your addition of an adjustment called “…transition to being a public company ”
described as fees and expenses prima rily attributable to consulting fees and incremental
audit and legal fees.  These appear to us to be normal, recurring, cash operating expenses
of your company.  Please tell us how you considered the guidance in Question 100.01 of
the C&DI on Non -GAAP Fina ncial Measures and why you believe this adjustment is
appropriate and how you determined the “incremental” portion .  We may have further
comment.

Aaron LoCascio
Greenlane Holdings, Inc.
March 29, 2019
Page 2

We remind you that the company and its management are responsible for the accuracy
and adequacy of their dis closures, notwithstanding any review, comments, action or absence of
action by the staff.

Refer to Rules 460 and 461 regarding requests for  acceleration.  Please allow adequate
time for us to review any amendment prior to the requested effective date o f the registration
statement.

You may contact Lisa Sellars, Staff Accountant , at (202)551 -3348  or James Allegretto,
Senior Assistant Chief Accountant, at (202)551 -3849  if you have questions regarding comments
on the financial statements and related matters.  Please contact  Jennifer López, Staff Attorney, at
(202)551 -3792 , Lilyanna Peyser, Special Counsel, at (202) 551 -3222  or me at (202)551 -3720
with any other questions.

Sincerely,

 /s/ Lilyanna L. Peyser for

 Mara L. Ransom
Assistant Director
Office of Consumer Products