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SEC Comment Letter for Niu Technologies (NIU) — Sep 12, 2018

Niu Technologies
Date: Sept. 12, 2018 · CIK: 0001744781 · Accession: 0000000000-18-028297

AI Filing Summary & Sentiment

Date
September 11, 2018
Author
Not clearly detected
Form
UPLOAD
Company
Niu Technologies

Letter

September 11, 2018 Yan Li Chief Executive Officer Niu Technologies No. 10 Wangjing Street, Building A, 11/F, Chaoyang District Bejing 100102 People's Republic of China Re:Niu Technologies Amendment No. 1 to Draft Registration Statement on Form F-1 Submitted August 27, 2018 CIK No. 0001744781 Dear Mr. Li: We have reviewed your amended draft registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing the information you provide in response to these comments and your amended draft registration statement or filed registration statement, we may have additional comments. Draft Registration Statement on Form F-1 Results of Operations, page 81 1.We note your response to our prior comment 7. You disclose unit sales of 84,879 and 189,467 and weighted-average revenue per unit of RMB 4,180 and RMB 4,061 in fiscal years 2016 and 2017, respectively. Therefore, it appears (using these rounded figures) that changes attributed to volume and price account for approximately RMB 437.2 million and RMB (22.6 million) of the total change in revenue of approximately RMB 414.6

FirstName LastNameYan Li Comapany NameNiu Technologies September 11, 2018 Page 2 FirstName LastName Yan Li Niu Technologies September 11, 2018 Page 2 million from 2016 to 2017. Please revise your disclosure to quantify the effects of changes in both price and volume on revenues and expense categories, where appropriate, for all comparative periods. Business Our Competitive Strengths, page 109 2.We note your response to prior comment 8. Please revise the disclosure in your Business section to provide investors with a balanced view of your business, including possible challenges. To the extent possible, quantify this discussion, such as the expected increase in research and development expenses. You may contact Melissa Gilmore at 202-551-3777 or Lyn Shenk at 202-551-3380 if you have questions regarding comments on the financial statements and related matters. Please contact Julie Griffith at 202-551-3267 or Nolan McWilliams at 202-551-3217 with any other questions. Sincerely, Division of Corporation Finance Office of Transportation and Leisure cc: Julie Gao

Show Raw Text
September 11, 2018
Yan Li
Chief Executive Officer
Niu Technologies
No. 10 Wangjing Street, Building A, 11/F, Chaoyang District
Bejing 100102
People's Republic of China
Re:Niu Technologies
Amendment No. 1 to
Draft Registration Statement on Form F-1
Submitted August 27, 2018
CIK No. 0001744781
Dear Mr. Li:
            We have reviewed your amended draft registration statement and have the following
comments.  In some of our comments, we may ask you to provide us with information so we
may better understand your disclosure.
            Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR.  If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
            After reviewing the information you provide in response to these comments and your
amended draft registration statement or filed registration statement, we may have additional
comments.
Draft Registration Statement on Form F-1
Results of Operations, page 81
1.We note your response to our prior comment 7.  You disclose unit sales of 84,879 and
189,467 and weighted-average revenue per unit of RMB 4,180 and RMB 4,061 in fiscal
years 2016 and 2017, respectively.  Therefore, it appears (using these rounded figures)
that changes attributed to volume and price account for approximately RMB 437.2 million
and RMB (22.6 million) of the total change in revenue of approximately RMB 414.6

 FirstName LastNameYan  Li
 Comapany NameNiu Technologies
 September 11, 2018 Page 2
 FirstName LastName
Yan  Li
Niu Technologies
September 11, 2018
Page 2
million from 2016 to 2017.  Please revise your disclosure to quantify the effects of
changes in both price and volume on revenues and expense categories, where appropriate,
for all comparative periods.
Business
Our Competitive Strengths, page 109
2.We note your response to prior comment 8.  Please revise the disclosure in your Business
section to provide investors with a balanced view of your business, including possible
challenges.  To the extent possible, quantify this discussion, such as the expected increase
in research and development expenses.
            You may contact Melissa Gilmore at 202-551-3777 or Lyn Shenk at 202-551-3380 if you
have questions regarding comments on the financial statements and related matters.  Please
contact Julie Griffith at 202-551-3267 or Nolan McWilliams at 202-551-3217 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Transportation and Leisure
cc:       Julie Gao