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SEC Comment Letter for Aurelion Inc. (AURE) (CIK 0001765850) (AURE) — Sep 18, 2019

Aurelion Inc. (AURE) (CIK 0001765850)
Date: Sept. 18, 2019 · CIK: 0001765850 · Accession: 0000000000-19-013676

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Confidence
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Reasoning

Date
September 17, 2019
Author
Not clearly detected
Form
UPLOAD
Company
Aurelion Inc. (AURE) (CIK 0001765850)

Letter

September 17, 2019 Xiao Chen Chief Financial Officer Prestige Wealth Inc. Suite 5102, 51/F Cheung Kong Center 2 Queen’s Road Central Hong Kong Re:Prestige Wealth Inc. Amendment No. 3 to Draft Registration Statement on Form F-1 Submitted August 23, 2019 CIK No. 0001765850 Dear Ms. Chen: We have reviewed your amended draft registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing the information you provide in response to these comments and your amended draft registration statement or filed registration statement, we may have additional comments. Unless we note otherwise, our references to prior comments are to comments in our May 22, 2019 letter. Amendment No. 3 to Draft Registration Statement on Form F-1 Submitted August 23, 2019 Cover Page 1.Please revise to disclose the underwriter's over-allotment option and state the amount of additional shares which the underwriter may purchase under this arrangement. Refer to Item 501(b)(2) of Regulation S-K for guidance.

FirstName LastNameXiao Chen Comapany NamePrestige Wealth Inc. September 17, 2019 Page 2 FirstName LastName Xiao Chen Prestige Wealth Inc. September 17, 2019 Page 2 2.Your reference to a price range for the ordinary shares appears only with respect to disclosure about the underwriting discounts payable. Please confirm that you will clearly and prominently disclose a price or price range for the ordinary shares on the cover page of the prospectus. Prospectus Summary Our Wealth Management Services, page 1 3.We note you deleted disclosure from page 2 that your referral fees for policy renewals are generally at a lower fee percentage than fee rates for the initial origination of such policies, as well as the average and ranges of your referral fees in each instance. Please revise. Further disclose, if true, that you had more policy renewals but fewer initial originations of such policies in the six months ended March 31, 2019 as compared to the six months ended March 31, 2018, and that your referral fee revenue decreased by more than 93% as a result. 4.Where you discuss the premiums for the insurance products purchased by your clients, please clarify, as suggested on page 64, that the amount of the premiums serves as the basis upon which your referral fees are determined. Our Asset Management Services, page 3 5.We note your revisions that you started providing asset management related advisory services to two investment company clients and that advisory service fees from these clients generated 73% of your total revenues in the six months ended March 31, 2019. Please revise to disclose the material terms of these engagements, including but not limited to distinguishing between "one-off" and annual fees. Please also revise your Exhibit Index to include these agreements of explain why they are not required pursuant to Item 601(b)(10) of Regulation S-K. Business Our Services Wealth Management Services, page 61 6.We note that you deleted disclosure concerning the payment history of the product brokers that you work with who are obligated to pay you a referral fee pursuant to a referral service agreement. Please revise as of a recent date or tell us why this is not material information for investors given that the majority of your revenues for the fiscal year ended September 30, 2018 were generated from such fees, and your expectation that these fees will form the majority of your revenues for the fiscal year ended September 30, 2019.

FirstName LastNameXiao Chen Comapany NamePrestige Wealth Inc. September 17, 2019 Page 3 FirstName LastName Xiao Chen Prestige Wealth Inc. September 17, 2019 Page 3 You may contact William Schroeder, Staff Accountant, at (202) 551-3294 or Michael Volley, Staff Accountant, at (202) 551-3437 if you have questions regarding comments on the financial statements and related matters. Please contact Christopher Dunham, Staff Attorney, at (202) 551-3783 or Pamela A. Long, Assistant Director, at (202) 551-3765 with any other questions. Sincerely, Division of Corporation Finance Office of Financial Services cc: Ying Li, Esq.

Show Raw Text
September 17, 2019
Xiao Chen
Chief Financial Officer
Prestige Wealth Inc.
Suite 5102, 51/F
Cheung Kong Center
2 Queen’s Road Central
Hong Kong
Re:Prestige Wealth Inc.
Amendment No. 3 to
Draft Registration Statement on Form F-1
Submitted August 23, 2019
CIK No. 0001765850
Dear Ms. Chen:
            We have reviewed your amended draft registration statement and have the following
comments.  In some of our comments, we may ask you to provide us with information so we
may better understand your disclosure.
            Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR.  If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
            After reviewing the information you provide in response to these comments and your
amended draft registration statement or filed registration statement, we may have additional
comments.  Unless we note otherwise, our references to prior comments are to comments in our
May 22, 2019 letter.
Amendment No. 3 to Draft Registration Statement on Form F-1 Submitted August 23, 2019
Cover Page
1.Please revise to disclose the underwriter's over-allotment option and state the amount of
additional shares which the underwriter may purchase under this arrangement.  Refer to
Item 501(b)(2) of Regulation S-K for guidance.

 FirstName LastNameXiao Chen
 Comapany NamePrestige Wealth Inc.
 September 17, 2019 Page 2
 FirstName LastName
Xiao Chen
Prestige Wealth Inc.
September 17, 2019
Page 2
2.Your reference to a price range for the ordinary shares appears only with respect to
disclosure about the underwriting discounts payable.  Please confirm that you will clearly
and prominently disclose a price or price range for the ordinary shares on the cover page
of the prospectus.
Prospectus Summary
Our Wealth Management Services, page 1
3.We note you deleted disclosure from page 2 that your referral fees for policy renewals are
generally at a lower fee percentage than fee rates for the initial origination of such
policies, as well as the average and ranges of your referral fees in each instance.  Please
revise.  Further disclose, if true, that you had more policy renewals but fewer initial
originations of such policies in the six months ended March 31, 2019 as compared to the
six months ended March 31, 2018, and that your referral fee revenue decreased by more
than 93% as a result.
4.Where you discuss the premiums for the insurance products purchased by your clients,
please clarify, as suggested on page 64, that the amount of the premiums serves as the
basis upon which your referral fees are determined.
Our Asset Management Services, page 3
5.We note your revisions that you started providing asset management related advisory
services to two investment company clients and that advisory service fees from these
clients generated 73% of your total revenues in the six months ended March 31, 2019.
Please revise to disclose the material terms of these engagements, including but not
limited to distinguishing between "one-off" and annual fees.  Please also revise your
Exhibit Index to include these agreements of explain why they are not required pursuant
to Item 601(b)(10) of Regulation S-K.
Business
Our Services
Wealth Management Services, page 61
6.We note that you deleted disclosure concerning the payment history of the product brokers
that you work with who are obligated to pay you a referral fee pursuant to a referral
service agreement.  Please revise as of a recent date or tell us why this is not material
information for investors given that the majority of your revenues for the fiscal year ended
September 30, 2018 were generated from such fees, and your expectation that these
fees will form the majority of your revenues for the fiscal year ended September 30, 2019.

 FirstName LastNameXiao Chen
 Comapany NamePrestige Wealth Inc.
 September 17, 2019 Page 3
 FirstName LastName
Xiao Chen
Prestige Wealth Inc.
September 17, 2019
Page 3
            You may contact William Schroeder, Staff Accountant, at (202) 551-3294 or Michael
Volley, Staff Accountant, at (202) 551-3437 if you have questions regarding comments on the
financial statements and related matters.  Please contact Christopher Dunham, Staff Attorney, at
(202) 551-3783 or Pamela A. Long, Assistant Director, at (202) 551-3765 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Financial Services
cc:       Ying Li, Esq.