Correspondence 0001493152-23-033467 from American Picture House Corp (APHP)
American Picture House Corp
Date: Sept. 22, 2023 · CIK: 0001771995 · Accession: 0001493152-23-033467
AI Filing Summary & Sentiment
File numbers found in text: 000-56586
Referenced dates: September 11, 2023
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American
Picture House Corporation
555
Madison Avenue 5FL New York, NY 10022
September
22, 2023
Re:
American
Picture House Corporation
Registration
Statement on Form 10-12G, Filed
August
15, 2023
File
No. 000-56586
To
Whom it may Concern:
American
Picture House Corporation (the “Company” or “APH”) is in receipt of your comment letter dated September 11, 2023
regarding the above referenced filing. As requested in your letter, we have provided responses to the questions raised by the staff.
For your convenience, the matters are listed below, followed by the Company’s responses:
Business
Business
Overview, page 3
1. We
note that the only revenues you have generated during the financial periods presented are
consulting revenues. Please revise this section to include a description of the consulting
services you offer.
Response: To
address this issue we have added language to state that the Company had previously been engaged
as a consultant to entertainment industry clients. The nature of the consulting services
were also described. The Company is no longer offering consulting services and this has been
reflected in the revision.
2. We
note your disclosure that the Company’s management, board of directors and advisors
have relationships with major studios, streaming services leading talent agencies, and proven
foreign sales companies. Please provide more detail regarding these relationships, including
whether the Company has entered into any related agreements.
Response:
We
have clarified the expertise of our officers and board members and specified why we believe their past experience will be helpful
to the Company moving forward. Additionally, we have stated that none of the relationships of our Officers and Directors has yet
to result in any agreement being signed to date.
3. Please
clarify how the Company’s management and advisors will use certain IP assets to “limit
risk” and “guarantee greater profitability.”
Response: We
have added descriptive language describing how various elements and additional factors can
enhance a film’s or show’s IP and how such enhancement can be utilized to create
a strong package that can offer financial benefits to the Company, thereby reducing risk
and providing a greater chance of achieving positive financial results.
Intellectual
Properties, page 5
4. We
note your disclosure that you own a portfolio of intellectual properties and option rights
for several screenplays, a portion of the beneficial ownership to the feature film Buffaloed,
and that you are currently in production of Devil’s Half Acre. Please revise
to clarify the status of production for Devil’s Half Acre and the other screenplays
for which you have ownership rights, and explain the nature of your beneficial ownership
rights.
Response: Descriptive
language has been added to clarify the Company’s IP as well as the ownership rights
of Devils Half Acre and Buffaloed.
Risks
Related to the Company’s Common Shares, page 13
5. Revise
to include a risk factor discussing the different authorized classes of stock, including
the nature of the disparate voting rights, number of votes per share to which each class
is entitled and the potential dilution to common stock holders upon conversion of the Series
A preferred stock.
Response: This
risk factor has been included as requested.
Risk
Factors
Our
largest shareholder, officer, and director, Bannor Michael MacGregor..., page 15
6. It
appears that you have only included the heading for this risk factor. Please revise to include
the body of the risk factor, including a reference to the Series A preferred stock owned
by Mr. MacGregor and his respective voting rights.
Response:
This
risk factor has been revised as requested.
Management’s
Discussion and Analysis of Financial Condition and Results of Operations
Results of Operations
Three
Months Ended June 30, 2023 Compared to Three Months Ended June 30, 2022, page 19
7. Please
describe the change in the circumstances since your revenue recognition that resulted in
your determination that the collection of $193,932 from a customer is uncertain or improbable.
Response: The
customer that owes APH $193,932 has had their Managing Director resign and has ceased operations.
Consequently, APH views the recuperation of this accounts receivable as highly improbable.
Security
Ownership of Certain Beneficial Owners and Management, page 27
8. Revise
the line item for Mr. MacGregor to also include the shares held by the Noah Morgan Private
Family Trust.
Response:
The
Security Ownership of Certain Beneficial Owners and Management table has been revised to combine Bannor MacGregor and Noah Morgan
Private Family Trust.
Board
of Directors, page 31
9. Revise
to specifically identify each director that is independent under the independence standards
applicable to you. Refer to Item 407(a)(1) of Regulation S-K.
Response:
Page
31 has been revised to indicate the names of the two independent directors of the Audit Committee.
Executive
Compensation, page 32
10. Revise
to include the disclosure required by Item 402(m)-(r) of Regulation S-K. In this regard,
it appears that Mr. MacGregor is entitled to compensation pursuant to his Consulting Agreement
filed as Exhibit 10.1 to this registration statement. Revise to describe such agreement in
your filing and clarify whether your other executive officers have entered into consulting
agreements with the company. If so, file such agreements as exhibits to the registration
statement and describe the agreements in your filing.
Response:
A disclosure of executive
compensation regarding our CEO Bannor Michael MacGregor has been added to Item 6.
Certain
Relationships and Related Transactions, and Director Independence, page 32
11. Revise
to include the disclosure required by Item 404 of Regulation S-K. In this regard, we note
you have several references to related party transactions throughout your filing, but you
have not included any disclosure under this item.
Response:
Disclosure of all Certain
Relationships and Related Transactions have been added to item 7 of the Form 10.
Market
Price of Dividends on the Registrant’s Common Equity and Related Shareholder Matters
Market Information, page
33
12. Disclose
that any over-the-counter market quotations reflect inter-dealer prices, without retail mark-up,
mark-down or commission, and may not necessarily represent actual transactions. Refer to
Item 201(a)(ii) of Regulation S-K.
Response:
Disclosure has been added
as requested to reflect that any over-the-counter market quotations reflect inter-dealer prices, without retail mark-up, mark-down
or commission, and may not necessarily represent actual transactions.
Equity
Compensation Plan Information, page 34
13. We
note your disclosure that the company does not currently have an equity compensation plan
in place, yet you have filed an equity compensation plan as Exhibit 10.4. Please revise for
consistency and include a description of the material terms of the plan in the filing.
Response:
The Equity Compensation
Plan has been revised to include clarification on plan administration, maximum number of shares available under the plan. Additionally,
the termination of options due to expiration termination forfeiture and un-exercised shares was defined as well as 3,810,221 shares
being approved but not yet issued.
Report
of Independent Registered Public Accounting Firm, page 40
14. We
note that you have included two different audit reports of the independent registered public
accounting firm in your registration statement on your financial statements for the year
ended December 31, 2022. Please revise to include only the report that covers both audited
periods presented in the financial statements and is dated August 15, 2023.
Response:
We have revised as requested
by only providing the audit report dated August 15.
Statement
of Operations for the Six Months Ended June 30, 2023, page 42
15. Please
tell us why you do not include bad debt expense as a part of your operating expenses. Cite
the accounting guidance you relied upon for your classification.
Response:
We concur that bad debt
expense should be part of operating expenses and we have amended the Form 10 and financials to reflect these changes.
Notes
to the Financial Statements for the Three and Six Months Ending June 30, 2023 and 2022
Note 8 - Related Party Transactions, page 51
16. You
state here that you had accrued consulting fees of $5,000 as of December 31, 2022 while stating
that you had accrued $105,000 on page 64. Please reconcile and resolve this inconsistency.
Response:
We agree that the correct
amount on page 51 should be $105,000. We have amended accordingly.
Notes
to the Financial Statements for the Years Ending December 31, 2022 and 2021
Note 2 - Summary of Significant Accounting Policies, page
58
17. Please
disclose your accounting policy for stock-based compensation, which includes issuance of
common stock for services, as well as the options to purchase common stock. In addition,
provide the disclosures required under ASC 718-10-50, as applicable.
Response:
We have inserted language
defining our accounting policy for equity based-compensation plans as well as stock based compensation, including recognition
of compensation expense for all equity based payments to employees. The policy includes grants of share options, defining the fair
value of share options.
Assigned
Rights to the Feature Film, Buffaloed, page 59
18. Please
disclose the significant terms of the agreement under which you were assigned certain rights
to the feature film, Buffaloed, including cost and future obligations. In this regard,
you state on page 66 that you paid off a $130,000 debt obligation in connection with the
revenue payment received for Buffaloed. In addition, tell us whether this debt obligation
was reflected in your balance sheet at December 31, 2022 and where on the June 30, 2023 cash-flow
statement the repayment is reflected. Furthermore, if the rights relating to Buffaloed
were transferred to you from a related party at a cost below the fair value, provide
us an analysis of whether the difference represents a capital contribution.
Response:
The significant terms
of the agreement between Bold Crayon and the Company, including the nature of the assets, transaction price and timing of said agreement
has been included in the revised Form 10.
The debt obligation was
recorded in accounts payable and accrued expenses on the balance sheet of YE 2022 financials. We have revised the financials and broken
down the items for clarity.
The rights relating to
Buffaloed were obtained for fair market value.
Produced
and Licensed Content Costs, page 59
19. Describe
the nature and types of production costs you capitalize and reference the accounting guidance
which you rely upon in your accounting for the capitalization, amortization, and impairment
of these assets. In addition, disclose the caption in the income statement where the amortization
would be recorded. Refer to ASC 926-20-50- 4A.
Response:
We have included language
defining our accounting processes for investment in film and television programs, licensed program rights and impairment assessment.
Also, we have disclosed the caption in the income statement where the amortization would be recorded.
20. Please
disclose the components of film costs (including released, completed and not released, in
production, or in development or preproduction) separately for films predominantly monetized
on their own and films predominantly monetized with other films and/or license agreements.
Refer to ASC 926-20-50-2.
Response: We
have added language disclosing and clarifying costs associated with production, including
development costs, direct costs and production overhead, which are capitalized. Additionally,
we have delineated accounting processes for investment in film and television programs, licensed