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SEC Comment Letter for Huize Holding (HUIZ) — Aug 28, 2019

Huize Holding Ltd
Date: Aug. 28, 2019 · CIK: 0001778982 · Accession: 0000000000-19-012930

AI Filing Summary & Sentiment

Date
August 27, 2019
Author
Not clearly detected
Form
UPLOAD
Company
Huize Holding Ltd

Letter

August 27, 2019 Cunjun Ma Chief Executive Officer Huize Holding Ltd 5/F, Building 3-4 Shenzhen Animation Park, Yuehai Road, Nanhai Avenue Nanshan District, Shenzhen 518052 People's Republic of China Re:Huize Holding Ltd Amendment No. 2 to Draft Registration Statement on Form F-1 Submitted August 15, 2019 CIK No. 0001778982 Dear Mr. Ma: We have reviewed your amended draft registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing the information you provide in response to these comments and your amended draft registration statement or filed registration statement, we may have additional comments. Amendment No. 2 to Draft Registration Statement on Form F-1 submitted August 15, 2019 Management's Discussion and Analysis of Financial Condition and Results of Operations Operating costs and expenses , page 85 1.Please revise to address the following based on the information provided in your response to prior comment 5: •Revise to quantify the number of social media influencers and financial institutions that constitute your user traffic channels at each balance sheet date. •Revise to provide a range for service fee percentages governing your contractual arrangements with user traffic channels. If you are unable to provide this information,

FirstName LastNameCunjun Ma Comapany NameHuize Holding Ltd August 27, 2019 Page 2 FirstName LastName Cunjun Ma Huize Holding Ltd August 27, 2019 Page 2 revise your disclosure to describe this limitation. •Please provide us with an English version of the "contract template" used to govern business activities with your user traffic channels. 2.Please revise to address the following based on the information in your response to prior comment 6: •Revise to confirm in your disclosure that you are not contractually required to provide additional services to your insurer partners, such as intelligent underwriting, in-force policy administration, and claim settlement services, and that such services are provided to enhance the client transaction experience and strengthen your business relationship with the insurer partners. •Expand your disclosure under the heading "Employees" on page 139 to include the information on page 8 of your response. •Explain your basis for classifying costs to develop and maintain your insurance product and service platform as research and development expense. •Provide us an English version of the "cooperative agreement" with your two largest Insurer Partners. Notes to Consolidated Financial Statements 2. Summary of significant accounting policies (w) Revenue recognition, page F-21 3.Please refer to prior comment 11. Revise your disclosure to quantify the cost of your loyalty programs for each period presented. Describe and quantify the key factors driving fluctuations in loyalty program costs. You may contact Franklin Wyman at 202-551-3660 or Kevin Vaughn at 202-551-3494 if you have questions regarding comments on the financial statements and related matters. Please contact Christine Westbrook at 202-551-5019 or Joseph McCann at 202-551-6262 with any other questions. Sincerely, Division of Corporation Finance Office of Healthcare & Insurance cc: Haiping Li, Esq.

Show Raw Text
August 27, 2019
Cunjun Ma
Chief Executive Officer
Huize Holding Ltd
5/F, Building 3-4
Shenzhen Animation Park, Yuehai Road, Nanhai Avenue
Nanshan District, Shenzhen 518052
People's Republic of China
Re:Huize Holding Ltd
Amendment No. 2 to Draft Registration Statement on Form F-1
Submitted August 15, 2019
CIK No. 0001778982
Dear Mr. Ma:
            We have reviewed your amended draft registration statement and have the following
comments.  In some of our comments, we may ask you to provide us with information so we
may better understand your disclosure.
            Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR.  If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
            After reviewing the information you provide in response to these comments and your
amended draft registration statement or filed registration statement, we may have additional
comments.
Amendment No. 2 to Draft Registration Statement on Form F-1 submitted August 15, 2019
Management's Discussion and Analysis of Financial Condition and Results of Operations
Operating costs and expenses , page 85
1.Please revise to address the following based on the information provided in your response
to prior comment 5:
•Revise to quantify the number of social media influencers and financial institutions
that constitute your user traffic channels at each balance sheet date.
•Revise to provide a range for service fee percentages governing your contractual
arrangements with user traffic channels. If you are unable to provide this information,

 FirstName LastNameCunjun Ma
 Comapany NameHuize Holding Ltd
 August 27, 2019 Page 2
 FirstName LastName
Cunjun Ma
Huize Holding Ltd
August 27, 2019
Page 2
revise your disclosure to describe this limitation.
•Please provide us with an English version of the "contract template" used to govern
business activities with your user traffic channels.
2.Please revise to address the following based on the information in your response to prior
comment 6:
•Revise to confirm in your disclosure that you are not contractually required to provide
additional services to your insurer partners, such as intelligent underwriting, in-force
policy administration, and claim settlement services, and that such services are
provided to enhance the client transaction experience and strengthen your business
relationship with the insurer partners.
•Expand your disclosure under the heading "Employees" on page 139 to include the
information on page 8 of your response.
•Explain your basis for classifying costs to develop and maintain your insurance
product and service platform as research and development expense.
•Provide us an English version of the "cooperative agreement" with your two largest
Insurer Partners.
Notes to Consolidated Financial Statements
2. Summary of significant accounting policies
(w) Revenue recognition, page F-21
3.Please refer to prior comment 11. Revise your disclosure to quantify the cost of your
loyalty programs for each period presented.  Describe and quantify the key factors driving
fluctuations in loyalty program costs.
            You may contact Franklin Wyman at 202-551-3660 or Kevin Vaughn at 202-551-3494 if
you have questions regarding comments on the financial statements and related matters.  Please
contact Christine Westbrook at 202-551-5019 or Joseph McCann at 202-551-6262 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Healthcare & Insurance
cc:       Haiping Li, Esq.