SEC Company Response from Lulu's Fashion Lounge Holdings, Inc. (LVLU) (CIK 0001780201) (LVLU) — Nov 10, 2021
Lulu's Fashion Lounge Holdings, Inc. (LVLU) (CIK 0001780201)
Date: Nov. 10, 2021 · CIK: 0001780201 · Accession: 0001193125-21-325166
AI Filing Summary & Sentiment
File numbers found in text: 333-260194
Referenced dates: November 9, 2021
Letter
1271 Avenue of the Americas
New York, New York 10020-1401
Tel: +1.212.906.1200 Fax: +1.212.751.4864
www.lw.com
FIRM / AFFILIATE OFFICES
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Washington, D.C.
Milan
November 10, 2021
VIA EDGAR AND FEDEX DELIVERY
United States Securities and Exchange Commission
Division of Corporation Finance
100 F Street, N.E.
Washington, D.C. 20549-6010
Attention: Scott Stringer
Joel Parker
Jacqueline Kaufman
Lilyanna Peyser
Re: Lulu’s Fashion Lounge Holdings, Inc.
Registration Statement on Form S-1
Filed October 12, 2021
File No. 333-260194
Ladies and Gentlemen:
On behalf of Lulu’s Fashion Lounge Holdings, Inc., a Delaware corporation (the “Company”), we are transmitting this letter in response to comments received from the staff (the “Staff”) of the U.S. Securities and Exchange Commission by letter dated November 9, 2021 with respect to the Company’s Registration Statement on Form S-1 as filed on October 12, 2021, as amended pursuant to Amendment No. 1 to the Registration Statement on Form S-1 filed on November 1, 2021, and as further amended pursuant to Amendment No. 2 to the Registration Statement on Form S-1 filed on November 9, 2021 (the “Registration Statement”). This letter is being submitted together with the Company’s Amended Registration Statement on Form S-1 filed on November 10, 2021 (“Amendment No. 3”). The bold and numbered paragraphs below correspond to the numbered paragraphs in the Staff’s letter and are followed by the Company’s responses. Unless otherwise indicated, capitalized terms used herein have the meanings assigned to them in the Registration Statement. Any use of the words “we” or “our” herein refer to the Company.
Capitalization, page 73
1. Please revise your Capitalization table for the effects of the triggered down round feature noted on page 23. Refer to ASC 260-10-55-97.
November 10, 2021
Page 2
Response: The Company respectfully acknowledges the Staff’s comment and has revised pages 22, 23, 73, 74 and 76 of Amendment No. 3 to give effect to the down round feature noted elsewhere in the Registration Statement.
We hope that the foregoing has been responsive to the Staff’s comments and look forward to resolving any outstanding issues as quickly as possible. Please do not hesitate to contact me by email at marc.jaffe@lw.com or by telephone at (212) 906-1281 with any questions or further comments you may have regarding this filing or if you wish to discuss the above.
Sincerely,
/s/ Marc D. Jaffe
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CORRESP
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CORRESP
1271 Avenue of the Americas
New York, New York 10020-1401
Tel: +1.212.906.1200 Fax: +1.212.751.4864
www.lw.com
FIRM / AFFILIATE OFFICES
Beijing
Moscow
Boston
Munich
Brussels
New York
Century City
Orange County
Chicago
Paris
Dubai
Riyadh
Düsseldorf
San Diego
Frankfurt
San Francisco
Hamburg
Seoul
Hong Kong
Shanghai
Houston
Silicon Valley
London
Singapore
Los Angeles
Tokyo
Madrid
Washington, D.C.
Milan
November 10, 2021
VIA EDGAR AND FEDEX DELIVERY
United States
Securities and Exchange Commission
Division of Corporation Finance
100 F Street, N.E.
Washington, D.C. 20549-6010
Attention:
Scott Stringer
Joel Parker
Jacqueline Kaufman
Lilyanna Peyser
Re:
Lulu’s Fashion Lounge Holdings, Inc.
Registration Statement on Form S-1
Filed October 12, 2021
File No. 333-260194
Ladies and Gentlemen:
On behalf of Lulu’s
Fashion Lounge Holdings, Inc., a Delaware corporation (the “Company”), we are transmitting this letter in response to comments received from the staff (the “Staff”) of the U.S. Securities and Exchange Commission by
letter dated November 9, 2021 with respect to the Company’s Registration Statement on Form S-1 as filed on October 12, 2021, as amended pursuant to Amendment No. 1 to the Registration
Statement on Form S-1 filed on November 1, 2021, and as further amended pursuant to Amendment No. 2 to the Registration Statement on Form S-1 filed on
November 9, 2021 (the “Registration Statement”). This letter is being submitted together with the Company’s Amended Registration Statement on Form S-1 filed on November 10, 2021 (“Amendment No. 3”). The
bold and numbered paragraphs below correspond to the numbered paragraphs in the Staff’s letter and are followed by the Company’s responses. Unless otherwise indicated, capitalized terms used herein have the meanings assigned to them in the
Registration Statement. Any use of the words “we” or “our” herein refer to the Company.
Capitalization, page 73
1. Please revise your Capitalization table for the effects of the triggered down round feature noted on page 23. Refer to
ASC 260-10-55-97.
November 10, 2021
Page 2
Response: The Company respectfully acknowledges the Staff’s comment and
has revised pages 22, 23, 73, 74 and 76 of Amendment No. 3 to give effect to the down round feature noted elsewhere in the Registration Statement.
We hope that the foregoing has been responsive to the Staff’s comments and look forward to resolving any outstanding issues as quickly as
possible. Please do not hesitate to contact me by email at marc.jaffe@lw.com or by telephone at (212) 906-1281 with any questions or further comments you may have regarding this filing or if you wish to
discuss the above.
Sincerely,
/s/ Marc D. Jaffe
Marc D. Jaffe, Esq.
of LATHAM &
WATKINS LLP
Enclosures
cc:
Scott Stringer, U.S. Securities and Exchange Commission
Joel
Parker, U.S. Securities and Exchange Commission
Jacqueline Kaufman, U.S. Securities and Exchange Commission
Lilyanna Peyser, U.S. Securities and Exchange Commission
David
McCreight, Lulu’s Fashion Lounge Holdings, Inc.
Crystal Landsem, Lulu’s Fashion Lounge Holdings, Inc.
Naomi Beckman-Straus, Esq., Lulu’s Fashion Lounge Holdings, Inc.
Tad J. Freese, Esq., Latham & Watkins LLP
Adam J.
Gelardi, Esq., Latham & Watkins LLP
2