SEC Comment Letter 0000000000-22-013293 to DDC Enterprise Ltd (DDC)
DDC Enterprise Ltd
Date: Dec. 9, 2022 · CIK: 0001808110 · Accession: 0000000000-22-013293
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United States securities and exchange commission logo
December 9, 2022
Norma Chu
Chief Executive Officer
DDC Enterprise Ltd
Room 3-6, 4/F, Hollywood Center
233 Hollywood Road
Sheung Wan, Hong Kong
Re:DDC Enterprise Ltd
Draft Registration Statement on Form F-1
Response dated November 14, 2022
CIK No. 0001808110
Dear Norma Chu:
We have reviewed your draft registration statement and have the following comments. In
some of our comments, we may ask you to provide us with information so we may better
understand your disclosure.
Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR. If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
After reviewing the information you provide in response to these comments and your
amended draft registration statement or filed registration statement, we may have additional
comments.
Draft Registration Statement on Form F-1 Response dated November 14, 2022
Cover Page
1.Please disclose throughout your filing whether certain of your current operations are
conducted through contractual arrangements with one or more variable interest entities
(VIEs). In that regard, we note the following disclosures “[a]s a holding company with no
material operations of its own, we conduct our operations primarily through our PRC
subsidiaries and our [VIE] and the VIE’s subsidiaries” on page 97 and “[t]he VIE
arrangements with Mengwei Stores” on page F-17. These disclosures appear inconsistent
with your other disclosures, including “our operations are currently conducted through our
operating entities established in Hong Kong and mainland China” on page 13. Please tell
FirstName LastNameNorma Chu
Comapany NameDDC Enterprise Ltd
December 9, 2022 Page 2
FirstName LastName
Norma Chu
DDC Enterprise Ltd
December 9, 2022
Page 2
us whether your continued cooperation with Shanghai Weishi Information Technology
Co., Ltd. constitutes a VIE. Clearly and consistently revise your filing throughout. For
additional guidance, please see the Division's Sample Letter to China-Based Companies,
published in December 2021.
2.We note your disclosure that you are not a Chinese operating company but a Cayman
Islands holding company with operations conducted by your subsidiaries in China and
Hong Kong. Provide a cross-reference to your detailed discussion of risks facing the
company and the offering as a result of this structure.
3.Clearly disclose on the cover page how you will refer to the holding company and its
subsidiaries when providing the disclosure throughout the document so that it is clear to
investors which entity the disclosure is referencing and which subsidiaries, entities or
VIEs are conducting the business operations.
4.Provide a description of how cash is transferred through your organization. State whether
any transfers, dividends, or distributions have been made to date between the holding
company, its subsidiaries, and any consolidated VIEs, or to investors, and quantify the
amounts where applicable. Provide cross-references to the condensed consolidating
schedule and the consolidated financial statements.
Prospectus Summary, page 1
5.Please ensure that the information you provide in your filing is balanced. For example,
we note your audit report contains an explanatory paragraph that your recurring losses and
accumulated deficit raise substantial doubt about your ability to continue as a going
concern. To the extent you discuss, for example, expectations of revenue growth or
performance of your acquisitions, review each one and revise as necessary to provide
balanced information including the need for substantial funding and capital. Revise your
filing throughout.
6.Please clearly disclose throughout the filing your segments and which products and
services you currently offer as compared to your discontinued products. In that regard, we
note by way of example only the following disclosures “[a]s of the date of this prospectus,
we have closed down all experience stores” on page 112 and “[s]ales from DayDayCook
own-branded RTH and RTC product segments . . .” on page 86. These disclosures appear
inconsistent with your other disclosures “[w]e are also engaged in the provision of
advertising services and the operation of experience stores to offer cooking classes” on
page 104 and that you have “two operating segments: merchandise sales and fresh
agriculture produce” on page 91. Please revise to disclose if your experience stores are
temporarily or permanently closed. Clearly define your segments and refrain from
referring to a product as a segment if not accurate. Include a description of your plant-
based meal products and explain which segment your plant-based meal product falls
under. Clearly and consistently revise your filing throughout. Refer to Item 4.B.1. of
Form 20-F.
FirstName LastNameNorma Chu
Comapany NameDDC Enterprise Ltd
December 9, 2022 Page 3
FirstName LastName
Norma Chu
DDC Enterprise Ltd
December 9, 2022
Page 3
Corporate History and Structure, page 10
7.We note your corporate structure diagram on pages 10 and 81 and definition conventions
on page ii. Please tell us how your subsidiaries in Hong Kong are offshore or non-PRC
entities when PRC is defined to include Hong Kong or revise.
Government Regulations and Approvals for this Offering, page 11
8.We note your disclosure that you applied for cybersecurity review from the Cyberspace
Administration of China. State affirmatively whether you have received permission or
approval, whether it has been denied or whether it is currently pending. Revise your filing
throughout. Please specifically disclose on page 12 each permission or approval that you,
your subsidiaries, or any consolidated VIEs are required to obtain from Chinese
authorities to operate your business.
Transfer of Cash Through our Organization, page 13
9.We note your disclosure regarding the transfer of cash through your organization and your
cross references to the relevant risk factors. In this section, disclose your intentions to
distribute earnings or settle amounts owed under the prior and any current VIE
agreements. While we note your disclosure that no significant cash transfers and transfers
of other assets occurred among you and your subsidiaries, quantify the cash flows and
transfers of other assets by type that have occurred among your subsidiaries, and between
the holding company, its subsidiaries, and any consolidated VIEs, and direction of
transfer. Quantify any dividends or distributions that any consolidated VIE has made to
the holding company and which entity made such transfer, and their tax consequences.
Your disclosure should make clear if no transfers, dividends, or distributions have been
made to date. Describe any restrictions on foreign exchange. Describe any restrictions
and limitations on your ability to distribute earnings from the company, including your
subsidiaries and/or any consolidated VIEs, to the parent company and U.S. investors as
well as the ability to settle amounts owed under the prior VIE agreements, including by
way of example only the foreign debt registrations and permissible use of capital
described on page 46. Please tell us how the references to after-tax profits in the
Prospectus Summary and net income on page 59 as measurements for the statutory reserve
funds are consistent. Please revise to provide clear and consistent disclosure throughout
your filing.
Risk Factor Summary, page 14
10.We note your disclosure on page 62 that your legal rights to lease certain properties could
be challenged. If material, consider revising your summary risk factors to include this risk
and also consider including the description in Regulations.
FirstName LastNameNorma Chu
Comapany NameDDC Enterprise Ltd
December 9, 2022 Page 4
FirstName LastName
Norma Chu
DDC Enterprise Ltd
December 9, 2022
Page 4
Risks Relating to Doing Business in China and Hong Kong, page 17
11.Please acknowledge any risks that any actions by the Chinese government to exert more
oversight and control over offerings that are conducted overseas and/or foreign investment
in China-based issuers could significantly limit or completely hinder your ability to offer
or continue to offer securities to investors and cause the value of such securities to
significantly decline or be worthless.
12.Disclose explicitly that your auditor is subject to the determinations announced by the
PCAOB on December 16, 2021.
Risk Factors, page 33
13.Please file your written agreements with your distribution partners, suppliers and
customers discussed on pages 33, 44, 61, 115 and F-33 as exhibits to your registration
statement. In the alternative, please explain why you are not required to do so.
We depend on a stable and adequate supply of raw materials..., page 38
14.We note you identify inflation among the factors that may materially affect your results.
If recent inflationary pressures have materially impacted your operations, please include
appropriate risk factor disclosure and revise throughout the filing. Identify the types of
inflationary pressures you are facing, describe how your business has been affected and
the resulting impact on your financial condition and results of operation, and identify the
actions planned or taken, if any, to mitigate inflationary pressure. Finally, please disclose
whether and how your business segments, products, lines of service, projects, or
operations are materially impacted by supply chain disruptions, especially in light of
Russia’s invasion of Ukraine. For example, discuss whether you have or expect to:
•suspend the production, purchase, sale or maintenance of certain items;
•experience higher costs due to constrained capacity or increased commodity prices or
challenges sourcing materials;
•experience surges or declines in consumer demand for which you are unable to
adequately adjust your supply;
•be unable to supply products at competitive prices or at all due to export restrictions,
sanctions, or the ongoing invasion; or
•be exposed to supply chain risk in light of Russia’s invasion of Ukraine and/or related
geopolitical tension or have sought to “de-globalize” your supply chain.
Explain whether and how you have undertaken efforts to mitigate the impact and where
possible quantify the impact to your business.
15.Please identify the raw materials used in your products.
PRC regulation of loans to and direct investment in PRC entities by offshore holding
companies..., page 46
16.Please define “FIE.”
FirstName LastNameNorma Chu
Comapany NameDDC Enterprise Ltd
December 9, 2022 Page 5
FirstName LastName
Norma Chu
DDC Enterprise Ltd
December 9, 2022
Page 5
Use of Proceeds, page 73
17.We note your disclosure that approximately 25% of the net proceeds from the offering is
expected to be used for the acquisitions of “RCT/RTE brands.” Please clarify if RCT
refers to ready-to-cook (RTC) products. Please provide the status of these
acquisitions. Refer to Item 3.C.3. of Form 20-F.
18.We note your disclosure that approximately 15% of the net proceeds from the offering is
expected to be used for reorganizing your capital structure and that on page 13
“[c]urrently, DDC Cayman is incorporated in Cayman Islands to be the ultimate parent
company of the Group.” Please tell us more about this reorganization. Refer to Item
4.A.4. of Form 20-F.
Capitalization, page 75
19.Please tell us what “Exchange Rate Information” cross-references to.
Dilution, page 77
20.It appears that the underwriters will be granted an over-allotment option. Please include
the shares that may be issued in connection with the over-allotment option in your dilution
calculations.
Management's Discussion and Analysis of Financial Condition and Results of Operations, page
85
21.Please identify any trend information that is reasonably likely to have a material effect on
your results of operation or financial condition. For example, for the current financial
year, discuss any known trends or uncertainties in your product offerings, including the
discontinuation of your fresh produce product and experience stores, your terminated and
any current VIEs, and planned expansion of offline consumer product sales through your
point-of-sales (POS). Please tell us how your two acquisitions discussed on page 100 will
impact your cash flows, profitability and liquidity. Refer to Item 5.D. of Form 20-F.
Clearly and consistently revise your filing throughout.
Key Factors Affecting Our Results of Operations, page 87
22.Please explain how the disclosure that your sales and marketing costs will stabilize by
2022 and start to decline is consistent with your statements on page 36 that you expect to
continue to make significant future expenditures related to investments in sales and
marketing and on page 39 that you expect your marketing expenses relating to online
channels will continue to increase.
FirstName LastNameNorma Chu
Comapany NameDDC Enterprise Ltd
December 9, 2022 Page 6
FirstName LastName
Norma Chu
DDC Enterprise Ltd
December 9, 2022
Page 6
23.We note that you have experienced supply chain disruptions. Please revise to discuss
known trends or uncertainties resulting from mitigation efforts undertaken, including your
disclosures that you increased the number of suppliers and distribution partners. Explain
whether any mitigation efforts introduce new material risks, including those related to
product quality, reliability, or regulatory approval of products.
Bank Loans, page 96
24.Please explain how your discussion of your bank loans complies Item 5.B.2. of Form 20-F
or revise. On page 97, please revise to clarify that you have already incurred debt.
Business
Plant-Based Meal Products, page 111
25.Please provide the revenue generated by your plant-based meal products.
Regulations, page 118
26.We note on page ii that the term “PRC” refers to only laws and regulations of mainland
China when describing such laws and regulations. Please include in this section a
description of the material effects of Hong Kong government regulations on your
business. To the extent material, please also describe U.S. laws and regulations given
your recent business expansion into the U.S. market. Please revise the filing throughout to
address Hong Kong and U.S. law, if material. In addition, please revise the generalized
disclosure in this section to describe the applicability to your operations.
Management, page 128
27.Please explain whether Norma Ka Yin Chu’s directorship of Voodoo Enterprise Limited,
as described on page 135, should be disclosed in this section.
28.Please describe the extent and nature of the role of the board of directors in overseeing
cybersecurity risks, including in connection with the company’s supply
chain/suppliers/service providers.
Compensation of Directors and Executive Officers, page 133
29.Please tell us how your disclosure complies with Item 6.C.2. of Form 20-F or revise.
30.Please tell us how the disclosure that no executive officer has received any cash
compensation for services rendered to you is consistent with the “Fees Earned in Cash”
column in this table, which discloses that Norma Ka Yin Chu and Katherine Shuk Kwan
Lui earned cash in fiscal year 2021. Please revise to address this discrepancy.
FirstName LastNameNorma Chu
Comapany NameDDC Enterprise Ltd
December 9, 2022 Page 7
FirstName LastName
Norma Chu
DDC Enterprise Ltd
December 9, 2022
Page 7
Related Party Transactions, page 137
31.Please update this section to reflect the information as of the date of the document,
including by way of example only the amount outstanding on your loans as of the latest
practicable date. Refer to Item 7.B. of Form 20-F.
Description of Share Capital and Governing