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SEC Comment Letter 0000000000-23-007516 to Reliance Global Group, Inc. (EZRA)

Reliance Global Group, Inc.
Date: July 13, 2023 · CIK: 0001812727 · Accession: 0000000000-23-007516

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File numbers found in text: 001-40020

Date
July 13, 2023
Author
Office of Finance
Form
UPLOAD
Company
Reliance Global Group, Inc.

Letter

United States securities and exchange commission logo July 13, 2023 Joel Markovits Chief Financial Officer Reliance Global Group, Inc. 300 Blvd. of the Americas, Suite 105 Lakewood, New Jersey 08701 Re:Reliance Global Group, Inc. Form 10-K for Fiscal Year Ended December 31, 2021 Form 10-K for Fiscal Year Ended December 31, 2022 Form 10-Q for Fiscal Quarter Ended March 31, 2023 Response Dated May 25, 2023 File No. 001-40020 Dear Joel Markovits: We have reviewed your May 25, 2023 response to our comment letter and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to these comments within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response. After reviewing your response to these comments, we may have additional comments. Form 10-K for Fiscal Year Ended December 31, 2022 Item 9A. Controls and Procedures, page 37 1. We note you identified a material weakness in disclosure controls and procedures related to the calculation of earnings per share and concluded that they were ineffective at March 31, 2022, June 30, 2022, September 30, 2022 and March 31, 2023 as disclosed in your Forms 10-Q/A or Form 10-Q. Considering this disclosure and the absence of disclosures about any changes in controls through March 31, 2023, please amend your Form 10-K to disclose similar information regarding the material weakness and change your conclusions regarding disclosure controls and procedures and internal control over financial reporting or tell us why your conclusions of effectiveness are appropriate.

FirstName LastNameJoel Markovits Comapany NameReliance Global Group, Inc. July 13, 2023 Page 2 FirstName LastNameJoel Markovits Reliance Global Group, Inc. July 13, 2023 Page 2 Report of Independent Registered Public Accounting Firm, page F-1 2.Please amend your Form 10-K to include a signed audit report for the years ended December 31, 2022 and December 31, 2021. Refer to Rule 2-02(a) of Regulation S-X. Form 10-Q for Fiscal Quarter Ended March 31, 2023 Note 1. Summary of Business and Significant Accounting Policies - Discontinued Operations, page 12 3.Please tell us and revise future filings to describe the expected manner (e.g., sale or abandonment) and timing of the disposal of the Medigap Healthcare Insurance Company, LLC. Refer to ASC 205-20-50-1.a.2. 4.Please tell us and revise future filings to disclose the major classes of assets and liabilities presented as discontinued operations as of each period end presented and discuss any changes in disclosed consolidated balance sheet line items from December 31, 2022 to March 31, 2023. 5.It appears you classify Medigap customer relationship intangible assets initially recognized as part of the January 2022 acquisition as “Other assets – discontinued operations” at December 31, 2022 but subsequently reclassify them to Intangibles, net at March 31, 2023. Please explain to us all the facts and circumstances related to classification and measurement of these customer relationship intangible assets at December 31, 2022 and March 31, 2023. Clearly discuss how you measured the amount of impairment at March 31, 2023 and if true, discuss why you did not recognize significantly more impairment related to them after the disposal of the Medigap business. Additionally, clearly discuss any continuing involvement with the Medigap business and customers in accordance with ASC 205-20-50-4A and 50-4B. 6.If true, please tell us and revise future filings to more clearly describe the loss from discontinued operations as primarily relating to the impairment of the remaining goodwill related to the Medigap acquisition. Note 2. Goodwill and Other Intangible Assets, page 12 7.Please tell us and revise future filings to more clearly show the impact of the reclassification and impairment of goodwill and the reclassification of intangible assets related to the Medigap discontinued operations in the rollforward of goodwill and the detailed disclosure of intangible assets. Note 9. Related Party Transactions, page 19 8.We note your disclosure that you issued a $1.5 million promissory note to YES Americana Group, LLC, a related party. Please tell us and revise your financial statements in future filings to separately disclose all material related party amounts on the face your balance sheet, income statement and statement of cash flows for all periods

FirstName LastNameJoel Markovits Comapany NameReliance Global Group, Inc. July 13, 2023 Page 3 FirstName LastName Joel Markovits Reliance Global Group, Inc. July 13, 2023 Page 3 presented. Refer to Item 4-08(k) of Regulation S-X and ASC 235-10-S99-1(k). You may contact John Spitz at (202) 551-3484 or Michael Volley at (202) 551-3437 with any questions. Sincerely, Division of Corporation Finance Office of Finance

Show Raw Text
United States securities and exchange commission logo
July 13, 2023
Joel Markovits
Chief Financial Officer
Reliance Global Group, Inc.
300 Blvd. of the Americas, Suite 105
Lakewood, New Jersey 08701
Re:Reliance Global Group, Inc.
Form 10-K for Fiscal Year Ended December 31, 2021
Form 10-K for Fiscal Year Ended December 31, 2022
Form 10-Q for Fiscal Quarter Ended March 31, 2023
Response Dated May 25, 2023
File No. 001-40020
Dear Joel Markovits:
            We have reviewed your May 25, 2023 response to our comment letter and have the
following comments.  In some of our comments, we may ask you to provide us with information
so we may better understand your disclosure.
            Please respond to these comments within ten business days by providing the requested
information or advise us as soon as possible when you will respond.  If you do not believe our
comments apply to your facts and circumstances, please tell us why in your response.
            After reviewing your response to these comments, we may have additional comments.
Form 10-K for Fiscal Year Ended December 31, 2022
Item 9A. Controls and Procedures, page 37
1.
We note you identified a material weakness in disclosure controls and procedures related
to the calculation of earnings per share and concluded that they were ineffective at March
31, 2022, June 30, 2022, September 30, 2022 and March 31, 2023 as disclosed in your
Forms 10-Q/A or Form 10-Q.   Considering this disclosure and the absence of disclosures
about any changes in controls through March 31, 2023, please amend your Form 10-K to
disclose similar information regarding the material weakness and change your conclusions
regarding disclosure controls and procedures and internal control over financial reporting
or tell us why your conclusions of effectiveness are appropriate.

 FirstName LastNameJoel Markovits
 Comapany NameReliance Global Group, Inc.
 July 13, 2023 Page 2
 FirstName LastNameJoel Markovits
Reliance Global Group, Inc.
July 13, 2023
Page 2
Report of Independent Registered Public Accounting Firm, page F-1
2.Please amend your Form 10-K to include a signed audit report for the years ended
December 31, 2022 and December 31, 2021.  Refer to Rule 2-02(a) of Regulation S-X.
Form 10-Q for Fiscal Quarter Ended March 31, 2023
Note 1. Summary of Business and Significant Accounting Policies - Discontinued Operations,
page 12
3.Please tell us and revise future filings to describe the expected manner (e.g., sale or
abandonment) and timing of the disposal of the Medigap Healthcare Insurance Company,
LLC.  Refer to ASC 205-20-50-1.a.2.
4.Please tell us and revise future filings to disclose the major classes of assets and liabilities
presented as discontinued operations as of each period end presented and discuss any
changes in disclosed consolidated balance sheet line items from December 31, 2022 to
March 31, 2023.
5.It appears you classify Medigap customer relationship intangible assets initially
recognized as part of the January 2022 acquisition as “Other assets – discontinued
operations” at December 31, 2022 but subsequently reclassify them to Intangibles, net at
March 31, 2023.   Please explain to us all the facts and circumstances related to
classification and measurement of these customer relationship intangible assets at
December 31, 2022 and March 31, 2023.  Clearly discuss how you measured the amount
of impairment at March 31, 2023 and if true, discuss why you did not recognize
significantly more impairment related to them after the disposal of the Medigap business.
Additionally, clearly discuss any continuing involvement with the Medigap business and
customers in accordance with ASC 205-20-50-4A and 50-4B.
6.If true, please tell us and revise future filings to more clearly describe the loss from
discontinued operations as primarily relating to the impairment of the remaining goodwill
related to the Medigap acquisition.
Note 2. Goodwill and Other Intangible Assets, page 12
7.Please tell us and revise future filings to more clearly show the impact of the
reclassification and impairment of goodwill and the reclassification of intangible assets
related to the Medigap discontinued operations in the rollforward of goodwill and the
detailed disclosure of intangible assets.
Note 9. Related Party Transactions, page 19
8.We note your disclosure that you issued a $1.5 million promissory note to YES
Americana Group, LLC, a related party.  Please tell us and revise your financial
statements in future filings to separately disclose all material related party amounts on the
face your balance sheet, income statement and statement of cash flows for all periods

 FirstName LastNameJoel Markovits
 Comapany NameReliance Global Group, Inc.
 July 13, 2023 Page 3
 FirstName LastName
Joel Markovits
Reliance Global Group, Inc.
July 13, 2023
Page 3
presented. Refer to Item 4-08(k) of Regulation S-X and ASC 235-10-S99-1(k).
            You may contact John Spitz at (202) 551-3484 or Michael Volley at (202) 551-3437 with
any questions.
Sincerely,
Division of Corporation Finance
Office of Finance