SEC Comment Letter 0000000000-24-013157 to RSE Innovation, LLC (CIK 0001812859)
RSE Innovation, LLC (CIK 0001812859)
Date: Nov. 26, 2024 · CIK: 0001812859 · Accession: 0000000000-24-013157
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File numbers found in text: 024-11612
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November 26, 2024
Christopher J. Bruno
Chief Executive Officer & President
RSE Innovation, LLC
40 Howard Street, Suite 215
New York, NY 10013
Re:RSE Innovation, LLC
Post-Qualification Amendment No. 13
Filed October 31, 2024
File No. 024-11612
Dear Christopher J. Bruno:
We have reviewed your amendment and have the following comment(s).
Please respond to this letter by amending your offering statement and providing the
requested information. If you do not believe a comment applies to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response. After reviewing any amendment to your offering statement and the information you
provide in response to this letter, we may have additional comments.
Post-Qualification Amendment No. 13 Filed October 31, 2024
Cover Page
1.We note that your definition of Asset Class includes "collectible items, including
collectible automobiles, memorabilia, alcohol and digital assets." Please tell us what
category Series #STEGO belongs in and revise the definition of Asset Class, if
appropriate.
Offering Summary, page 5
2.We note your statement in the risk factor on page 45 that "any profits generated ...
from issuing additional Interests in Underlying Assets on the Platform will be for the
benefit of the Manager and Rally Holdings (e.g. more Sourcing Fees)." Please revise
here to clarify whether the maximum Sourcing Fee for each applicable Series includes
any profits generated from issuing additional Interests.
3.We note your description of the Success Fee. Please revise to provide the definition of
"Capital Proceeds," which we note is defined in your Operating Agreement.
November 26, 2024
Page 2
"There is currently no active trading market...", page 14
4.Your disclosure indicates that the Manager does not ever intend to permit secondary
trading in Series #STEGO and investors in this series will have no opportunity for
liquidity in their investment until the Underlying Asset is sold. Please explain whether
investors in this series will be permitted to effectuate secondary transfer of their
interests in some other manner not involving the PPEX ATS. Your disclosure
elsewhere of the reasons for which the Manager may refuse a transfer by an Interest
Holder (ex: a change of U.S. federal income tax treatment) suggest that transfers in
Series #STEGO would be permissible provided they do not trigger any of the
specified reasons; however your disclosure here suggests that Series #STEGO
interests holders are never permitted to transfer their interests. Please clarify
throughout, and to the extent any transfers of interests in Series #STEGO are not
permitted, please explain how this is consistent with your Operating Agreement. Also
revise to indicate in general the procedures an interest holder must follow to initiate
and effect a secondary transfer of the series interests.
"We rely on data from past auction sales and insurance data...", page 27
5.We note references to "formatting and packaging of an item" "materials" "counterfeit
card[s] or a piece of memorabilia." Please revise the examples in this section to reflect
the types of Underlying Assets that you have issued or plan to issue, which currently
includes domain names, a celebrity's childhood home, and a nearly complete dinosaur
skeleton. Please make the same changes to other risk factors that reference trading
cards, baseball cards, football jerseys, and competitors such as eBay or Amazon.
Additionally, we note references to digital piracy that as it relates to Related Assets
and industrial piracy that seem similarly inapplicable to your current Asset Class. In
addition, we note other risk factors which discuss the value of the "Asset Class" and
that PPEX will be used to create a market to more accurately value the asset. Such
risk factors do not appear applicable to Series #STEGO. Please revise as appropriate.
"Your limited voting rights in the Company will vary over time...", page 39
6.We note your statement that "it will be difficult for Interest Holders to determine their
level of voting power at any point in time." Please disclose how you plan to keep track
of elections to become a Vote Limited Record Holder and any sales by your Manager
or its affiliates to non-affiliates and such non-affiliates' elections regarding voting
power. Please elaborate on any measures that Interest Holders may take in order to
determine their level of voting power (ex: statements made by you directly to
investors, investors' ability to contact the company directly, or otherwise).
Business of the Company, page 57
We note the following statements in this section. Please revise to elaborate or revise
as noted below:
"... we expect that the operations of the Company, including the issuance of
additional Series of Interests and their acquisition of additional assets, will benefit
Investors by enabling each Series to benefit from economies of scale." Please
elaborate on such economies of scale here (as you do on page 16), and revise to •7.
November 26, 2024
Page 3
specifically acknowledge how such economies of scale may be achieved with a
varied Asset Class.
•"[t]he Company aspires to offer ... unique and enjoyable experiences that enhance
the utility value of investing in the Asset Class." Please elaborate on the
experiences you provide, please clarify whether you have provided any
experiences to date, and describe how such experiences enhance the utility value
of investing in the Asset Class.
8.We note your statement that "[t]he Company has not taken any steps to generate
Contractual Revenues from the usage of the Underlying Asset of any Series, but the
Company may choose to pursue any of the above channels, or any other channels, in
the future." However, based on disclosure in your Form 1-SA for the semi-annual
period ended June 30, 2024 filed on September 20, 2024, it appears that at least three
of your Series are generating revenue. Please revise for consistency.
Description of the Business
Overview, page 57
9.We note your statement that "a global, multi-billion-dollar industry, is characterized
by: (i) a very small number of participants who have the financial means to acquire,
enjoy and derive financial gains from the highest quality and value of Innovation
Assets, and (ii) a very large number of Asset Class enthusiasts who have equivalent
knowledge and passion for the assets, but no current mechanism to benefit financially
from or enjoy certain benefits of ownership of the Asset Class in the highest value
segment." We note that the Asset Class consists of a range of items, including
automobiles, memorabilia, alcohol, and digital assets. Please revise to quantify the
"very small number of participants" and the "very large number of Asset Class
enthusiasts" or revise to state that this is management's belief.
10.We note your statement that "[a]n owner interested in selling its Underlying Asset will
benefit from greater liquidity, significantly lower transaction costs and overhead, and
a higher degree of transparency as compared to traditional methods of transacting in
the Underlying Asset." Please revise to explain how this statement applies to series
such as Series #STEGO, as you note that the Manager does not intend ever to permit
secondary trading in such interests. In addition, provide a source or revise to clarify
that this is management's belief.
11.Please revise to provide a organizational chart that illustrates the ownership and
management structure of the Company, RSE Innovation Manager, LLC, Rally
Holdings, RSE Markets, the Advisory Board, RSE Archive, LLC and RSE Collection,
LLC so that investors can better understand your structure, conflicts of interest, and
your strategy in overlapping asset classes.
Asset Liquidity, page 68
12.Please revise here and elsewhere as appropriate throughout the filing to indicate that
certain series, such as Series #STEGO, will not have any liquidity by means of
secondary trading on PPEX ATS. The disclosure as currently presented suggests that
Series #STEGO may have a secondary trading market on PPEX ATS.
November 26, 2024
Page 4
Principal Interest Holders, page 87
13.Footnote 1 indicates that certain interest holders have irrevocably elected to limit their
voting rights, and the table does not include any information about such holders.
Please indicate whether such "Vote Limited Record Holders" retain any voting rights,
and, if so, specify such rights. If any of such holders retain any voting rights, please
supplementally explain how you determined that the series interests held by such
holders are not considered voting securities.
Description of Series #STEGO, page B-8
14.Please revise to disclose the material terms of the Option to Purchase Agreement
entered into with Wyoming Dinosaur Discovery, LLC, GeoDecor, Inc., Tom Lindgren
and Alan J. Ginsberg. As examples, please disclose certain of the terms listed in
Schedule A to the Asset Purchase Agreement, including the prepayments,
authentication requirements, and process if the option is not exercised during the
exercise period. Please also include the asset bone map included as Exhibit C.
Disclose whether and, if so, how you will update potential investors as to the progress
of the excavation, professional preparation, and mounting. We note in this regard your
risk factor on page 39 indicating that there is no guarantee as to the final results of the
excavation process and many steps in the process could damage the Underlying Asset.
Indicate whether potential purchasers who submit a subscription agreement prior to
closing will be able to withdraw their subscription if there is a material change in the
condition of the asset during the excavation, preparation or mounting process.
General
15.You disclose on page 88 that it is anticipated that SRAM will own more than ten
percent of the voting interests in #STEGO upon completion of the offering, and your
Use of Proceeds table on page B-6 indicates that you will issue $10,499,981 in series
interests to the Asset Seller as part of the total consideration. Given that the minimum
amount required for closing is $11,000,000, please tell us, and disclose as appropriate,
if closing of the offering is essentially assured. Please include related risk factor
disclosure as well as concentration of ownership, as applicable.
Exhibit Index, page III-1
16.Exhibit 13.1 includes a footnote stating that your "testing the waters" materials were
previously filed on August 20, 2021, and the hyperlink links to a generic page with
the text "COMING SOON." We note that the prior post-qualification amendments for
RSE Innovation contain the same footnote and hyperlink. Please advise, and revise to
file any testing the waters materials required to be filed by Item 17 of Form 1-A.
We will consider qualifying your offering statement at your request. If a participant in
your offering is required to clear its compensation arrangements with FINRA, please have
FINRA advise us that it has no objections to the compensation arrangements prior to
qualification.
November 26, 2024
Page 5
We remind you that the company and its management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence
of action by the staff.
Please contact Cara Wirth at 202-551-7127 or Erin Jaskot at 202-551-3442 with any
questions.
Sincerely,
Division of Corporation Finance
Office of Trade & Services
cc:Tim Gregg