SEC Comment Letter 0000000000-22-012522 to KEEMO Fashion Group Ltd (KMFG)
KEEMO Fashion Group Ltd
Date: Nov. 18, 2022 · CIK: 0001935033 · Accession: 0000000000-22-012522
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File numbers found in text: 333-267967
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United States securities and exchange commission logo
November 17, 2022
Liu Lu
Chief Executive Officer
KEEMO Fashion Group Ltd
69 Wanke Boyu, Xili Liuxin 1st Rd
Nanshan District, Shenzhen
Guangdong 518052
China
Re:KEEMO Fashion Group Ltd
Registration Statement on Form S-1
Filed October 21, 2022
File No. 333-267967
Dear Liu Lu:
We have reviewed your registration statement and have the following comments. In
some of our comments, we may ask you to provide us with information so we may better
understand your disclosure.
Please respond to this letter by amending your registration statement and providing the
requested information. If you do not believe our comments apply to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.
After reviewing any amendment to your registration statement and the information you
provide in response to these comments, we may have additional comments.
Registration Statement on Form S-1
Prospectus Cover Page, page i
1.Please disclose prominently on the prospectus cover page that you are not a Chinese
operating company but a Nevada company with operations conducted in China and that
this structure involves unique risks to investors. Your disclosure should acknowledge that
Chinese regulatory authorities could disallow this structure, which would likely result in a
material change in your operations and/or a material change in the value of the securities
you are registering for sale, including that it could cause the value of such securities to
significantly decline or become worthless. Provide a cross-reference to your detailed
discussion of risks facing the company and the offering as a result of this structure.
FirstName LastNameLiu Lu
Comapany NameKEEMO Fashion Group Ltd
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FirstName LastNameLiu Lu
KEEMO Fashion Group Ltd
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2.Provide prominent disclosure about the legal and operational risks associated with being
based in or having the majority of the company’s operations in China. Your disclosure
should make clear whether these risks could result in a material change in your operations
and/or the value of the securities you are registering for sale or could significantly limit or
completely hinder your ability to offer or continue to offer securities to investors and
cause the value of such securities to significantly decline or be worthless. Your disclosure
should address how recent statements and regulatory actions by China’s government, such
as those related to the use of variable interest entities and data security or anti-monopoly
concerns, have or may impact the company’s ability to conduct its business, accept
foreign investments, or list on a U.S. or other foreign exchange. Please disclose whether
your auditor is subject to the determinations announced by the PCAOB on December 16,
2021 and whether and how the Holding Foreign Companies Accountable Act and related
regulations will affect your company. Your prospectus summary should address, but not
necessarily be limited to, the risks highlighted on the prospectus cover page.
3.Discuss whether there are limitations on your ability to transfer cash between you and
your investors. Provide a cross-reference to your discussion of this issue in your
summary, summary risk factors, and risk factors sections, as well.
4.To the extent you have cash management policies that dictate how funds are transferred
between you and your investors, summarize the policies on your cover page and in the
prospectus summary, and disclose the source of such policies (e.g., whether they are
contractual in nature, pursuant to regulations, etc.); alternatively, state on the cover page
and in the prospectus summary that you have no such cash management policies that
dictate how funds are transferred. Provide a cross-reference on the cover page to the
discussion of this issue in the prospectus summary.
Prospectus Summary, page 1
5.Please revise to add a summary of risk factors, and disclose in the summary of risk factors
the risks that your corporate structure and being based in or having the majority of the
company’s operations in China poses to investors. In particular, describe the significant
regulatory, liquidity, and enforcement risks with cross-references to the more detailed
discussion of these risks in the prospectus. For example, specifically discuss risks arising
from the legal system in China, including risks and uncertainties regarding the
enforcement of laws and that rules and regulations in China can change quickly with little
advance notice; and the risk that the Chinese government may intervene or influence your
operations at any time, or may exert more control over offerings conducted overseas
and/or foreign investment in China-based issuers, which could result in a material change
in your operations and/or the value of the securities you are registering for sale.
Acknowledge any risks that any actions by the Chinese government to exert more
oversight and control over offerings that are conducted overseas and/or foreign investment
in China-based issuers could significantly limit or completely hinder your ability to offer
or continue to offer securities to investors and cause the value of such securities to
FirstName LastNameLiu Lu
Comapany NameKEEMO Fashion Group Ltd
November 17, 2022 Page 3
FirstName LastNameLiu Lu
KEEMO Fashion Group Ltd
November 17, 2022
Page 3
significantly decline or be worthless.
6.Disclose each permission or approval that you are required to obtain from Chinese
authorities to operate your business and to offer the securities being registered to foreign
investors. State whether you are covered by permissions requirements from the China
Securities Regulatory Commission (CSRC), Cyberspace Administration of China (CAC)
or any other governmental agency that is required to approve operations, and state
affirmatively whether you have received all requisite permissions or approvals and
whether any permissions or approvals have been denied. Please also describe the
consequences to you and your investors if you: (i) do not receive or maintain such
permissions or approvals, (ii) inadvertently conclude that such permissions or approvals
are not required, or (iii) applicable laws, regulations, or interpretations change and you are
required to obtain such permissions or approvals in the future. If you relied on an opinion
of counsel, then counsel should be named and a consent of counsel filed as an exhibit.
7.Describe any restrictions on foreign exchange and your ability to transfer cash across
borders and to U.S. investors. Describe any restrictions and limitations on your ability to
distribute earnings from the company to U.S. investors.
8.Disclose that trading in your securities may be prohibited under the Holding Foreign
Companies Accountable Act if the PCAOB determines that it cannot inspect or investigate
completely your auditor, and that as a result an exchange may determine to delist your
securities. Disclose whether your auditor is subject to the determinations announced by
the PCAOB on December 16, 2021.
Risk Factors, page 4
9.Include a risk factor alerting investors that as a company with a reporting obligation
under Section 15(d) of the Exchange Act, you will not be subject to the proxy rules,
Section 16 of the Exchange Act and certain of the tender offer rules. Please make similar
revisions to the disclosure under “Reports to Security Holders” on page 23, and specify
that you will file annual, quarterly and other required Exchange Act reports.
10.Please expand your risk factors to discuss the Holding Foreign Companies Accountable
Act and related risks. Additionally, please disclose that the United States Senate has
passed the Accelerating Holding Foreign Companies Accountable Act, which, if enacted,
would decrease the number of “non-inspection years” from three years to two years, and
thus, would reduce the time before your securities may be prohibited from trading or
delisted. Update your disclosure to reflect that the Commission adopted rules to
implement the HFCAA and that, pursuant to the HFCAA, the PCAOB has issued its
report notifying the Commission of its determination that it is unable to inspect or
investigate completely accounting firms headquartered in mainland China or Hong Kong.
11.Given the Chinese government’s significant oversight and discretion over the conduct of
your business, please revise to highlight separately the risk that the Chinese government
may intervene or influence your operations at any time, which could result in a material
FirstName LastNameLiu Lu
Comapany NameKEEMO Fashion Group Ltd
November 17, 2022 Page 4
FirstName LastNameLiu Lu
KEEMO Fashion Group Ltd
November 17, 2022
Page 4
change in your operations and/or the value of the securities you are registering. Also,
given recent statements by the Chinese government indicating an intent to exert more
oversight and control over offerings that are conducted overseas and/or foreign investment
in China-based issuers, acknowledge the risk that any such action could significantly limit
or completely hinder your ability to offer or continue to offer securities to investors and
cause the value of such securities to significantly decline or be worthless.
12.In light of recent events indicating greater oversight by the Cyberspace Administration of
China (CAC) over data security, particularly for companies seeking to list on a foreign
exchange, please revise your disclosure to explain how this oversight impacts your
business and your offering and to what extent you believe that you are compliant with the
regulations or policies that have been issued by the CAC to date.
13.We note your risk factor indicating that inflation could affect your operational costs, labor
costs and inventory costs, and profits. Please update this risk factor if recent inflationary
pressures have materially impacted your operations. In this regard, identify the types of
inflationary pressures you are facing and how your business has been affected.
14.We note your disclosure on page 5 that "[our] clients may not be satisfied with the
seminar services we intend to offer." Please describe these seminar services when
discussing your business operations throughout the prospectus.
15.It appears that your auditor indicated that there is a substantial doubt about your ability to
continue as a going concern. Please add a risk factor that addresses the risks associated
with the going concern expressed by your independent registered public accounting firm.
Description of Business, page 16
16.Please revise here and elsewhere that you discuss your business to clearly state that you
have used only one supplier, YueShun Supply Co., Ltd. and have only two customers.
Please tell us whether the supplier or either customer is an affiliate, or otherwise has
relationships or financial connections with Keemo Fashion Group or Ms. Liu Lu. If so,
please disclose the nature of the affiliation and include the disclosure required by Item 404
of Regulation S-K. Please also indicate whether the supplier and customers are located in
China.
Determination of Offering Price, page 18
17.We note your disclosure here that the offering price was arbitrarily determined. We also
note your contradicting disclosure in the Risk Factors section that the offering price will
be determined through negotiations between you and the representatives of the
underwriters. Please reconcile the disclosure to clearly state how the offering price was or
will be determined.
Use of Proceeds, page 18
18.You state that as of July 31, 2022, your sole officer/director Ms. Liu Lu advanced the
FirstName LastNameLiu Lu
Comapany NameKEEMO Fashion Group Ltd
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FirstName LastNameLiu Lu
KEEMO Fashion Group Ltd
November 17, 2022
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company a total of $27,758. Please clarify whether you intend to use a portion of the net
proceeds to repay the loans; and, where applicable, please revise to discuss the material
terms of the loan and file related agreements as exhibits to the registration statement.
Refer to Instruction 4 of Item 504 of Regulation S-K and Item 601(b)(10).
Description of Facilities, page 23
19.We note your disclosure on page 23 that your operations will be conducted from home
office space of your management at no cost to the company. Please revise your disclosure
to describe the general character of your principal executive office. See Item 102 of
Regulation S-K. Please also disclose if there is an agreement in place with management
to provide the office space free of charge, and how long this agreement will last. If there
is not an agreement in place, please disclose this and state that management is free to
discontinue providing the office space gratuitously at any time and without notice.
Interests of Named Experts and Counsel, page 23
20.We note your disclosure on page 23 regarding counsel. Please confirm that counsel has
an interest in the transaction as described in Item 509 of Regulation S-K and, if so,
provide the disclosure required by that Item. Alternatively, please move the disclosure
regarding the validity of shares to a separate Legal Matters section. Please also reconcile
the law firm here with the legality opinion filed as Exhibit 5.1.
Security Ownership of Certain Beneficial Owners and Management, page 27
21.Please provide the address of your shareholder. Refer to Item 403 of Regulation S-K.
Exhibits to Registration Statement, page 29
22.Please file as an exhibit a specimen stock certificate and any other instruments defining
the rights of shareholders. Refer to Item 601(b)(4) of Regulation S-K.
General
23.We note that your principal office and sole officer and director are located in the People's
Republic of China. Please include a separate "Enforceability" section identifying your
sole officer and director and disclose whether or not investors may bring actions under the
civil liability provisions of the U.S. Federal securities laws against the sole officer and
director, and whether investors may enforce these civil liability provisions when the assets
of the issuer or officer or director are located outside of the United States. Ensure your
disclosure addresses the ability to effect service of process, to enforce judgments obtained
in U.S. courts against foreign persons, the ability to enforce in foreign courts judgments of
U.S. courts, and the investor's ability to bring an original action in an appropriate foreign
court to enforce liabilities against the officer or director based upon the U.S. Federal
securities laws. Please add a related risk factor addressing the challenges of bringing
actions and enforcing judgment/liabilities against such individuals.
FirstName LastNameLiu Lu
Comapany NameKEEMO Fashion Group Ltd
November 17, 2022 Page 6
FirstName LastName
Liu Lu
KEEMO Fashion Group Ltd
November 17, 2022
Page 6
We remind you that the company and its management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence of
action by the staff.
Refer to Rules 460 and 461 regarding requests for acceleration. Please allow adequate
time for us to review any amendment prior to the requested effective date of the registration
statement.
You may contact Amy Geddes at 202-551-3304 or Doug Jones at 202-551-3309 if you
have questions regarding comments on the financial statements and related matters. Please
contact Alyssa Wall at 202-551-8106 or Erin Jaskot at 202-551-3442 with any other questions.
Sincerely,
Division of Corporation Finance
Office of Trade & Services