SEC Comment Letter 0000000000-22-013752 to High Roller Technologies, Inc. (ROLR)
High Roller Technologies, Inc.
Date: Dec. 21, 2022 · CIK: 0001947210 · Accession: 0000000000-22-013752
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United States securities and exchange commission logo
December 20, 2022
Michael Cribari
Chief Executive Officer
High Roller Technologies, Inc.
400 South 4th Street, Suite 500-#390
Las Vegas, Nevada 89101
Re:High Roller Technologies, Inc.
Draft Registration Statement on Form S-1
Submitted November 23, 2022
CIK No. 0001947210
Dear Michael Cribari:
We have reviewed your draft registration statement and have the following comments. In
some of our comments, we may ask you to provide us with information so we may better
understand your disclosure.
Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR. If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
After reviewing the information you provide in response to these comments and your
amended draft registration statement or filed registration statement, we may have additional
comments.
Draft Registration Statement on Form S-1 filed November 23, 2022
Our Business Model, page 2
1.Please revise to expand your discussion about your association with Spike Up Media.
Please explain why you believe that your association with Spike Up Media provides cost-
effective lead generation which results in gross operating margins for Highroller.com that
are higher than those [you] experienced with CasinoRoom.com.
FirstName LastNameMichael Cribari
Comapany NameHigh Roller Technologies, Inc.
December 20, 2022 Page 2
FirstName LastName
Michael Cribari
High Roller Technologies, Inc.
December 20, 2022
Page 2
Our Competitive Strengths, page 2
2.Please revise to list the remote licensed markets (Offshore) where you may legally operate
using international licenses, as well as the locally licensed markets (Onshore) where you
operate. In addition, where you state that licenses provide you with "broad European
player access" please indicate the particular countries in Europe where you operate.
Prospectus Summary
Market Trends, page 2
3.We note statements such as the following:
•We provide one of the largest selections of games from the leading providers...
•We have an industry-leading community platform...
Please revise to disclose the basis for these statements. For example, please indicate the
basis on which you determined that you have an "industry-leading" platform, and please
disclose how your selections of games compares to the "leading providers," and indicate
how you are defining "leading providers."
Corporate Information, page 5
4.Please revise to better explain the current corporate structure. Consider including a chart
to depict the corporate structure and illustrate any material relationships, with a more
detailed discussion in your Business section.
Risks Related to our Third-Party Vendor Relationships, page 31
5.Please identify any material third-party relationships where termination of the agreement
could have an adverse effect on the company. In addition, if you are substantially
dependent upon these relationships to conduct your business, please file contracts you
have with such third party provider(s) as an exhibit. Refer to Item 601(b)(10) of
Regulation S-K.
Management’s Discussion And Analysis Of Financial Condition And Results Of Operations
Going Concern, page 45
6.Please revise your Prospectus Summary and Risk Factors section to highlight the auditor's
explanatory paragraph regarding your ability to continue as a going concern.
Liquidity and Capital Resources, page 47
7.Please revise to disclose here as you do in the Use of Proceeds section that you believe
your existing cash and revenue together with the net proceeds from this offering will be
sufficient to fund your operations and capital expenditure requirements for the next 18-24
months.
FirstName LastNameMichael Cribari
Comapany NameHigh Roller Technologies, Inc.
December 20, 2022 Page 3
FirstName LastName
Michael Cribari
High Roller Technologies, Inc.
December 20, 2022
Page 3
Principal Shareholders, page 49
8.Please revise to disclose the natural person or persons who have voting and dispositive
control of the shares held by OEH Invest AB.
Business, page 52
9.Please revise to describe the "out-sourcing of resource demanding components" which
you state yields a highly competitive cost model and differentiates your brand.
10.Please disclose all material information about the licenses you currently hold in Malta and
Curacao, as well as information on the license held by the Estonian licensee, including the
duration and expiration date of such licenses, and any material obligations under such
licenses. Please file the license agreement with your Estonian licensee, which appears to
be Happy Hour, as an exhibit to the registration statement, and disclose the material terms
of the agreement.
11.You note that you are planning to enter the United States, Latin American and Asian
markets in 2023 and 2024, once the respective states and countries regulate and legalize
online casinos. Please expand upon these plans and why you anticipate that these markets
will legalize online casinos in 2023 and 2024, and to the extent that online casinos are
already legal, please explain when you plan to enter the market as it does not appear that it
would be contingent on such legalization. Explain the risk to your business and your
expansion plans if these markets do not legalize online casinos. Please also tell us why
you include market statistics on page 56 for the African gambling market, as you do not
appear to have plans to enter this market.
Strategic Positioning, page 57
12.Please explain how your in-house technology is "state of the art." Please revise to describe
the Unique Selling Propositions which you state on page 58 make your business stand out
from the competition and are within social, community and streaming based product
features that lend well to viral, affiliate and social marketing.
Management, page 61
13.For each director, briefly discuss the specific experience, qualifications, attributes or skills
that led to the conclusion that the person should serve as a director. Refer to Item
401(e)(1) of Regulation S-K.
Executive Compensation, page 66
14.Please file a copy of the employment agreements referenced in this section as exhibits to
the registration statement. Refer to Item 601(b)(10)(iii)(A) of Regulation S-K.
FirstName LastNameMichael Cribari
Comapany NameHigh Roller Technologies, Inc.
December 20, 2022 Page 4
FirstName LastName
Michael Cribari
High Roller Technologies, Inc.
December 20, 2022
Page 4
Certain Relationships And Related Party Transactions, page 70
15.Please revise this section to disclose the related person(s) involved in the transactions
discussed in this section. For example, please indicate the related person(s) who have
interests or ownership in the entities (Spike Up Media, Ellmount Interactive AB, Happy
Hour Solutions, WKND, etc.) such that the transactions are related party transactions that
must be disclosed under Item 404(d) of Regulation S-K.
16.To the extent not already filed, please file any instruments governing the transactions
discussed in this section or tell us why you do not believe you are required to do so. See
Item 601(b)(4) of Regulation S-K.
General
17.Please provide us with supplemental copies of all written communications, as defined in
Rule 405 under the Securities Act, that you, or anyone authorized to do so on your behalf,
have presented or expect to present to potential investors in reliance on Section 5(d) of the
Securities Act, whether or not you retained, or intend to retain, copies of those
communications. Please contact the staff member associated with the review of this filing
to discuss how to submit the materials, if any, to us for our review.
You may contact Scott Stringer at 202-551-3272 or Angela Lumley at 202-551-3398 if
you have questions regarding comments on the financial statements and related matters. Please
contact Jennie Beysolow at 202-551-8108 or Erin Jaskot at 202-551-3442 with any questions.
Sincerely,
Division of Corporation Finance
Office of Trade & Services
cc: Aaron A. Grunfeld, Esq.