SEC Comment Letter 0000000000-23-004893 to LUDWIG ENTERPRISES, INC. (LUDG)
LUDWIG ENTERPRISES, INC.
Date: May 9, 2023 · CIK: 0001960262 · Accession: 0000000000-23-004893
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File numbers found in text: 333-271439
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United States securities and exchange commission logo
May 9, 2023
Anne Blackstone
Chief Executive Officer
LUDWIG ENTERPRISES, INC.
1749 Victorian Avenue, #C 350
Sparks, Nevada 89431
Re:LUDWIG ENTERPRISES, INC.
Registration Statement on Form S-1
Filed April 26, 2023
File No. 333-271439
Dear Anne Blackstone:
We have reviewed your amended registration statement and have the following
comments. In some of our comments, we may ask you to provide us with information so we
may better understand your disclosure.
Please respond to this letter by amending your registration statement and providing the
requested information. If you do not believe our comments apply to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.
After reviewing any amendment to your registration statement and the information you
provide in response to these comments, we may have additional comments. Unless we note
otherwise, our references to prior comments are to comments in our March 14, 2023 letter.
Registration Statement on Form S-1
Use of Proceeds, page 23
1.We note your response to comment 8 and your revisions to your disclosure here. You state
on page 26 that "[y]our management has determined that expenditures for clinical trials
and marketing would be the last expenditure items to be reduced" if you were required to
prioritize your expenditures in the case you do not sell all of the offered shares. We also
note, however, that you intend to purchase equipment with which you expect to analyze
mRNA samples. Please clarify whether these purchases of equipment are necessary to
conducting your clinical trials and whether or not you will prioritize these equipment
purchases. Additionally, with respect to the funds you intend to put towards your research
and clinical trials, please provide further details with respect to what aspects of your
FirstName LastNameAnne Blackstone
Comapany NameLUDWIG ENTERPRISES, INC.
May 9, 2023 Page 2
FirstName LastNameAnne Blackstone
LUDWIG ENTERPRISES, INC.
May 9, 2023
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research and clinical development you intend to support with these funds, including
reference to how far into the research and development processes the proceeds will enable
you to reach. For example, please discuss how far into the development and execution
of your current research study and additional planned research studies as described on
pages 39 through 41 you expect the proceeds will enable you to reach.
2.We note your statement here that "[y]our plan is to develop specific antibodies that bind to
these genes and market them to biotech- and pharma-companies to treat chronic
inflammatory diseases, such as cancer, diabetes and heart disease." Please clarify whether
your current and planned clinical research studies will support your plan to develop these
antibodies. Please also expand your disclosure in your "Our Strategy" section on page 40
to discuss your plans to develop and market antibodies to treat chronic inflammatory
diseases, including your plan to "organize an antibody research lab."
Business
Background, page 36
3.We note your response to comment 12 and your revised disclosure on page 36. Please
expand your disclosure to briefly discuss why the April 2019 acquisition of Direct
Mortgage Investors, Inc. was rescinded in September 2021 and why the management team
decided at that time to move in the direction of the current business plan. Please also
expand your disclosure to briefly explain how the business plan "gained clarity" in late
2021.
My RNA for Life Home Test Kits, page 38
4.We note your response to comment 15 and we reissue the comment in part. We note that
you have revised your disclosure to state that you have "developed, internally, a variety of
statistical and data analysis approaches, all centering around a combined representation of
machine learning and clustering methodology." Please expand your discussion here to
clearly explain what your machine learning approach and clustering methodology are and
then to discuss how you have used these to develop the various statistical and data
analysis approaches that you use. Please also clarify your disclosure in your discussion of
your clinical research studies starting on page 39 to explain how these combined
approaches will be applied in your studies, including if the three models you discuss here
will be examined in each study.
Current Research Study, page 39
5.We note your response to comment 13 and your revised disclosure on page 39. Please
define "Elisa-based protein cellular biomarkers" and "Elisa technology." Please also revise
to clarify what "unique bioinformatics strategy" you will use in addition to the Elisa
technology. We also note that you plan to perform statistical analysis. Please revise your
disclosure to discuss when measurements will be taken using your My RNA for Life test
kits and to clarify how the measurements may then be used to develop an "L-genomic
FirstName LastNameAnne Blackstone
Comapany NameLUDWIG ENTERPRISES, INC.
May 9, 2023 Page 3
FirstName LastNameAnne Blackstone
LUDWIG ENTERPRISES, INC.
May 9, 2023
Page 3
bladder cancer risk score." It may be helpful to discuss step-by-step how the study will be
conducted, including at what stages measurements will be taken and then how those
measurements will be used to perform a statistical analysis and generate a cancer risk
score.
Dietary Supplement Formula License, page 39
6.We note your response to comment 16 and your inclusion of the agreement with Xikoz,
Inc. as Exhibit 10.8. We note that the December 6, 2022 press release stated that "[t]he
compounds within this formula have the potential to modulate inflammatory conditions
that are the root causes of many chronic diseases." Please expand your disclosure to
discuss how this dietary supplement,"FlamaBlue," is different from your My RNA for
Life™ Genetic Centric Supplement and discuss how it will fit into your overall business
strategy. For example, please discuss whether you plan to market FlamaBlue to the same
customers as your My RNA for Life™ Genetic Centric Supplement.
Intellectual Property, page 42
7.We note your response to comment 20 and reissue the comment in part. Please revise to
include the type of patent protection for which you have applied.
Manufacturing and Distribution, page 45
8.We note your response to comment 23 and your revised disclosure on page 45. We note
that Designer Genomics Inc serves as one of your two CROs. We also note your
disclosure on page F-15 that in July 2022 you acquired the assets of Designer Genomics
International, Inc. and that those assets "consisted solely of the technological know-how
of its owners." You also state that Designer Genomics International, Inc. "was a dormant
inactive entity at the time of the asset purchase." Please clarify whether there is any
relation between the Designer Genomics Inc that serves as your CRO and Designer
Genomics International, Inc., the entity whose assets you acquired in July 2022. To the
extent that you have a material agreement in place with Designer Genomics Inc as your
CRO, please revise your disclosure to include the material terms of that agreement. Please
also file the agreement as an exhibit to the registration statement, or, in the alternative,
please tell us why you believe that you are not required to file the agreement. Refer to
Item 601(b)(10) of Regulation S-K.
Management, page 47
9.We note your response to comment 26 and your revised disclosure here. With respect to
your consulting agreement with Homeopathic Partners, Inc., please clarify the termination
provisions, including whether there is any connection between this agreement and Dr.
Hausman's consulting agreement. Additionally, please file an executed version of the
consulting agreement dated July 1, 2022 with Homeopathic Partners, Inc. as Exhibit 10.4.
The current agreement filed as Exhibit 10.4 only appears to be executed by the Registrant.
FirstName LastNameAnne Blackstone
Comapany NameLUDWIG ENTERPRISES, INC.
May 9, 2023 Page 4
FirstName LastNameAnne Blackstone
LUDWIG ENTERPRISES, INC.
May 9, 2023
Page 4
Executive Compensation, page 49
10.We note there appears to be a footnote number 5 following the name of Jean Cherubin,
however, there is no corresponding footnote below in this section. Please revise to include
the missing footnote.
Item 16. Exhibits and Financial Statement Schedules, page II-2
11.We note your response to comment 29 and reissue the comment. Please file your Bylaws
as Exhibit 3.3.
12.We note that you state that Exhibits 4.1 through 4.25, with the exception of Exhibit 4.19,
have been "Filed previously." However, we also note that in your prior Draft Registration
Statement filed on February 15, 2023 you stated that Exhibits 4.1 through 4.25 were "To
be filed by amendment" and the exhibits were not filed at that time. Please file the exhibits
or revise to clarify that they will be filed by future amendment.
General
13.We note various publicly available press releases, including on your official Twitter page,
discussing recent strategic steps, including partnerships and product launches, which do
not appear to be discussed in your registration statement. These press releases include:
•A May 3, 2023 press release titled, “Ludwig Enterprises to Launch New
Nutraceutical in Hair Loss Market” discussing your plans “to expand [your] direct to
consumer and direct to professional sales and marketing strategies to include
individuals facing hair loss associated with inflammation.”
•An April 25, 2023 press release titled, “Ludwig Enterprises Announces Launch of
New Nutraceutical and Strategic Marketing Plan” discussing the launch of your
“ground-breaking nutraceutical, NuGenea™” and the release of your “strategic sales
and marketing plan” for NuGenea.
•A March 23, 2023 press release titled, “Ludwig Enterprises Announces Agreement
with Summit Bancorp to Assist with Cross Listing on the Canadian Stock Exchange”
announcing you signed an agreement with Summit Bancorp of Ontario Canada to
assist you with cross listing on the Canadian Stock Exchange.
•A March 21, 2023 press release titled, “Ludwig Enterprises Announces Intention to
List on the Canadian Stock Exchange” and a March 21, 2023 Tweet, each
announcing your intention to file a Non-Offering Prospectus in the second quarter of
2023 to enable you to be listed on the Canadian Stock Exchange.
•A March 16, 2023 press release titled, “Ludwig Enterprises Developing New
Partnerships to Fuel Growth” discussing early stage discussions the company is
having with a foreign developer of nutraceutical products and with an organization to
conduct a diabetes clinical study using the company’s products.
•A March 9, 2023 press release titled, “Ludwig Enterprises Announces Brand Name
for Groundbreaking Nutraceutical” announcing the brand name, NuGenea™, for your
FirstName LastNameAnne Blackstone
Comapany NameLUDWIG ENTERPRISES, INC.
May 9, 2023 Page 5
FirstName LastName
Anne Blackstone
LUDWIG ENTERPRISES, INC.
May 9, 2023
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nutraceutical product formulated to reduce chronic inflammation.
•A March 7, 2023 press release titled, “Ludwig Enterprises Develops Program to
Support Ketamine Clinics” and a March 10, 2023 Tweet each announcing an
agreement with Dr. Kim Farahay and Dr. Jeff Lee to provide them with the
company’s products for use in Ketamine treatment of patients with Treatment
Resistant Depression.
•A February 14, 2023 press release titled, “Ludwig Enterprises Launches Growth
Plan” discussing an agreement you entered into with The Fannon Group for its
services providing healthcare sales and marketing expertise.
•A January 12, 2023 press release titled, “Ludwig Enterprises, Inc. (OTC: LUDG)
Prepares to Trade on the OTCQB Market” and a subsequent March 2, 2023 Tweet
each stating that you have begun the application process to be approved to trade on
the OTCQB Market.
To the extent that any partnerships, agreements, product launches or other developments
discussed in the abovementioned press releases are material to your business, please revise
your disclosure in the appropriate section of your registration statement to discuss these
recent developments. Please ensure your registration statement is complete and accurate,
and that the information on your website, including social media sites, and in future press
releases is consistent with such disclosure.
You may contact Kristin Lochhead at 202-551-3664 or Terence O'Brien at 202-551-3355
if you have questions regarding comments on the financial statements and related
matters. Please contact Jessica Ansart at 202-551-4511 or Celeste Murphy at 202-551-3257 with
any other questions.
Sincerely,
Division of Corporation Finance
Office of Industrial Applications and
Services
cc: Eric Newlan