SEC Comment Letter 0000000000-23-011059 to MIXED MARTIAL ARTS GROUP LTD (MMA)
MIXED MARTIAL ARTS GROUP LTD
Date: Oct. 6, 2023 · CIK: 0001981519 · Accession: 0000000000-23-011059
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United States securities and exchange commission logo
October 6, 2023
Nick Langton
Chief Executive Officer
Alta Global Group Ltd
Level 1, Suite 1, 29-33 The Corso
Manly, New South Wales 2095
Re:Alta Global Group Ltd
Amendment No. 1 to Draft Registration Statement on Form F-1
Submitted September 12, 2023
CIK # 0001981519
Dear Nick Langton:
We have reviewed your draft registration statement and have the following comment(s).
Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR. If you do not believe a comment applies to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
After reviewing the information you provide in response to this letter and your amended
draft registration statement or filed registration statement, we may have additional comments.
Amendment No. 1 to Draft Registration Statement on Form F-1
Company Overview, page 1
1.You state that you have had thousands of consumers complete your proprietary programs.
Revise to quantify the number of participants or subscribers, current and historical, and
clarify whether the proprietary program you are referring to is primarily your Warrior
Training Program. If so, briefly explain this program, considering it appears to represent
your primary source of revenues.
We have disclosed that there is substantial doubt about our ability to continue as a going
concern, page 8
2.Please augment your risk factor header to state that your auditors have issued a going
concern opinion. Also, we note your related disclosure on page 32, which seems to lay
out various events that must occur in order for you to continue as a going concern. And
yet in the same section, you also state that "[you] believe that [you] will be able to
FirstName LastNameNick Langton
Comapany NameAlta Global Group Ltd
October 6, 2023 Page 2
FirstName LastName
Nick Langton
Alta Global Group Ltd
October 6, 2023
Page 2
continue as a going concern, and that it is appropriate to adopt the going concern basis in
the preparation of the financial report," which is unclear. Please revise as the sentence
seems contradictory and the implication of "adopting" the going concern basis is not
apparent.
We rely on key contracts and relationships..., page 11
3.Enhance this risk factor to elaborate upon the terms of the key contracts upon which your
business is dependent. Specifically, explain when such contracts expire, whether they
contain any exclusivity provisions and any rights your counter-parties have to reduce or
limit performance under the contracts. In light of your stated dependence upon the
contracts, file them as exhibits to your registration statement, consistent with Item
601(b)(10) of Regulation S-K.
If we fail to establish and maintain proper internal controls..., page 15
4.Clarify whether you have remediated or are in the process of remediating the material
weaknesses you describe in this risk factor and make consistent revisions throughout. In
this regard, you state that the material weakness did not result in material adjustments to
your financial statements, as if to suggest that you have finished implementing your plans
to remediate, and yet your disclosure states that you are still implementing such plan,
which suggests that you are not yet in a position to know whether the material weaknesses
have been resolved.
Our Constitution and Australian laws and regulations..., page 19
5.Elaborate upon the unique aspects of your corporate requirements, so that investors can
appreciate the risk you highlight here. In this regard, you state on page 53 that the terms of
your Constitution are not significantly different than a U.S. company's charter
documents.
Management's Discussion and Analysis of Financial Condition and Results of Operations
Financial Overview, page 25
6.Please describe, and quantify to the extent possible, any known trends and uncertainties
that have had or that you reasonably expect will have a material favorable or unfavorable
impact on your revenue or results of operations, in light of the impact of COVID-19 on
your business. Please refer to CF Disclosure Guidance: Topic No. 9. In this regard
elaborate upon your statement that your operations were "significantly impacted from the
ongoing COVID-19 pandemic" to explain how your operations were impacted, to what
degree you have recovered, headwinds you continue to face and efforts you are taking to
address them. Also, if applicable, please clarify whether inflation has had or is expected to
have a material impact on your operations and results.
FirstName LastNameNick Langton
Comapany NameAlta Global Group Ltd
October 6, 2023 Page 3
FirstName LastName
Nick Langton
Alta Global Group Ltd
October 6, 2023
Page 3
Business, page 35
7.We note your disclosure here and in your prospectus summary that, "[t]here are currently
over 42,000 martial arts and combat sports gyms in the US alone, with more than 10
million people currently training in various martial arts and combat sports disciplines,
spending over $12 billion per annum on training and fitness experiences." In addition,
under the heading "Growing Engagement" on page 26 you provide similar statistics. As
appropriate throughout your filing, including your description of your industry and
business, where your disclosure relies upon statistics, please identify the specific source of
the statistics.
8.In an appropriate place in this discussion, revise to provide a description of the principal
markets in which the company operates, including a breakdown of total revenues by
geographic market for each of the last three financial years. Refer to Item 4.B. of Form
20-F.
Our Solution - Alta Platform, page 37
9.For each of your core products, briefly explain the terms of the program that are entered
into with the counter-party gym or subscriber, including termination provision, fee
structure and your material delivery obligations.
10.Disclose the status of your Alta Community product, which you refer to as the "next
phase."
Government Regulations, page 41
11.Enhance your disclosure to provide a description of the material effects of government
regulations on the company’s business, identifying the regulatory body(ies), consistent
with Item 4.B. of Form 20-F. In this regard, revise to state the jurisdictions in which you
operate.
Note 2: Significant accounting policies
Revenue Recognition, page F-9
12.We note per page F-9 that "revenue recognized is the net program fees attributable only to
the company and does not include the fees due to the gyms." We note however, that gross
revenue is presented in the results of operations discussion on page 26 and in the
disaggregation of revenue from contracts with customers on page F-19. Please clarify for
us, and revise your disclosures to clearly state, whether you are the principal or agent in
these arrangements. Please provide an analysis supporting your determination, as well as
your basis for the presentation of the line item "contractual obligations to gym" in the
consolidated statement of profit of loss. Refer to paragraphs B34 through B38 of IFRS 15
in your response.
FirstName LastNameNick Langton
Comapany NameAlta Global Group Ltd
October 6, 2023 Page 4
FirstName LastName
Nick Langton
Alta Global Group Ltd
October 6, 2023
Page 4
Please contact Robert Shapiro at 202-551-3273 or Theresa Brillant at 202-551-3307 if
you have questions regarding comments on the financial statements and related matters. Please
contact Scott Anderegg at 202-551-3342 or Mara Ransom at 202-551-3264 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Trade & Services