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SEC Comment Letter 0000000000-23-012788 to E-Smart Corp. (CIK 0001995920) (ESMR)

E-Smart Corp. (CIK 0001995920)
Date: Nov. 21, 2023 · CIK: 0001995920 · Accession: 0000000000-23-012788

AI Filing Summary & Sentiment

File numbers found in text: 333-275161

Date
November 21, 2023
Author
Director
Form
UPLOAD
Company
E-Smart Corp. (CIK 0001995920)

Letter

United States securities and exchange commission logo November 21, 2023 Diana Vasylenko Director E-Smart Corp. 7311 Oxford Ave Philadelphia, PA 19111 Re:E-Smart Corp. Registration Statement on Form S-1 Filed October 25, 2023 File No. 333-275161 Dear Diana Vasylenko: We have reviewed your registration statement and have the following comments. Please respond to this letter by amending your registration statement and providing the requested information. If you do not believe a comment applies to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your registration statement and the information you provide in response to this letter, we may have additional comments. Form S-1 filed October 25, 2023 Cover page 1.On page 9 you indicate that you are not a “shell Company” within the meaning of Rule 405 because you have developed a business plan and real business operations. However, on page 24 you state that you have not meaningfully commenced your proposed business operations and will not do so until we have completed this offering. You appear to be a shell company as defined in Rule 405, because you appear to have no or nominal operations and no or nominal assets. As such, you should disclose that you are a shell company on your prospectus cover page and add a risk factor that highlights the consequences of shell company status and revise your risk factor disclosure accordingly. 2.On page 2 you indicate that you intend to apply to be traded on OTCQB, or OTCQX markets. On page 18 we note references of your intentions to apply to have the company's shares quoted on the OTC Bulletin Board. Please remove all references to the OTCBB as FINRA ceased operation of the OTCBB on November 8, 2021. See FINRA Regulatory Notice 21-38.

FirstName LastNameDiana Vasylenko Comapany NameE-Smart Corp. November 21, 2023 Page 2 FirstName LastNameDiana Vasylenko E-Smart Corp. November 21, 2023 Page 2 Prospectus Summary, page 7 3.We note your disclosure here that masters interested in joining your platform should contact you through your designated contacts and apply for inclusion in the database. With the first reference to masters, please define the term master. Additionally, since you note that masters may apply for inclusion in the database, describe the criteria by which applicants are measured, and whether you have had any applicants to date. Risk Factors "We may have limited abilities to compete against our competitors.", page 13 4.We note your disclosure on page 13 that "Notable competitors in our market include Tattoo life, TATTOODO, TattooSocienty, TattoosAI.” Please revise your disclosure to fully describe your competitive position with respect to each of your products. For example, compare the specifications and search engine capabilities of your software with the technology of its competitors. To the extent that you compare your performance relative to competitors, please revise to specify the products or procedures to which you are comparing your products. We note, for instance, that for some of the competitive strengths you list on page 28, such as that E-Smart’s competitive strengths lie in its comprehensive platform, time-saving features, AI technology integration, information and inspiration resources, enhanced user experience, API offering, and focus on professionalism and security, it is not clear to which other procedures you are comparing your product or to what extent you have knowledge of the research and development efforts of your competitors. Additionally, please explain to us how you determined that these comparisons accurately reflect the current state of the competitive technology. We also note that a significant majority of the companies you identified as competitors have significantly larger client bases and longer operating histories than you. Please convey additional information regarding your status relative to your competitors to provide evidence for your claim that you have a competitive advantage. Additionally, explain why you believe such comparison is useful for investors. Description of Business, page 31 5.With respect to your objective of becoming a leader in the tattoo industry by offering your AI textual tattoo idea generator via an API, provide appropriate context to investors concerning what must be accomplished for you to become the leader. For example, if revenue growth, product expansion or other achievements are necessary to be the leader, please discuss this in quantitative terms.

6.Please revise your discussion of AI integration into your products to clarify whether you utilize third-party open-source AI algorithms, and how they are used in your products. In addition, provide risk factor disclosure addressing potential copyright or other risks associated with AI generated content in the tattoo space.

FirstName LastNameDiana Vasylenko Comapany NameE-Smart Corp. November 21, 2023 Page 3 FirstName LastName Diana Vasylenko E-Smart Corp. November 21, 2023 Page 3 7.Please revise this section to more clearly differentiate which aspects of your business are aspirational and which have actually been implemented. In addition, clarify whether you have entered into any agreements with any tattoo artists or connected any potential tattoo customers to artists and the terms of those agreements. To the extent you have not, please revise as appropriate. Finally, we note that your monetization strategy includes offering an API for the AI textual tattoo idea generator. Please revise to clarify how you intend to generate revenue from such an API and any other planned revenue streams. 8.Please revise your disclosure to describe in more detail your plan of operations for the next 12 months. In this regard, please disclose any significant steps that must be taken or any significant future milestones that must be achieved in order to accomplish your objectives, including your anticipated timeline and expenditures for these events. Ensure that you have consistently described throughout your document the businesses that you plan to pursue, the extent to which you have any revenue or products, and the nature of your current assets. 9.Please provide support for your disclosure that E-Smart incorporates cutting-edge AI technology into its platform. To the extent any such assertions are management’s belief, please clarify. Report of Independent Registered Public Accounting Firm, page F-1 10.We note that your PCAOB registered public accounting firm is located in Lagos, Nigeria and that your operations are in the U.S. and Europe. Please tell us whether your accounting firm relied on the work of another auditor and the extent to which Olayinka Oyebola & Co. performed audit procedures. Statement of Operations, page F-3 11.Please clarify in the heading that the statement of operations covers the period from June 6, 2023 (Inception) to August 31, 2023. Statement of Cash Flows, page F-5 12.Please explain your line item "Shares issued for related party debt conversion" for $4,500. This description does not agree with your description in the statement of changes in stockholders' equity, which states "Common shares issued for cash" for $4,500. Also, referring to your basis in accounting literature, tell us why you believe this transaction should be recorded in cash flows from operating activities. Tell us how you consider ASC 230-10-50-3 to 50-6.

FirstName LastNameDiana Vasylenko Comapany NameE-Smart Corp. November 21, 2023 Page 4 FirstName LastName Diana Vasylenko E-Smart Corp. November 21, 2023 Page 4 Note 2 - Summary of Significant Accounting Policies Basis of Presentation, page F-6 13.On page F-6 you state, "The accompanying unaudited condensed financial statements have been prepared in accordance with the rules and regulations (Regulation S-X) of the Securities and Exchange Commission (the “SEC”) and with the instructions to Form 10- Q. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements." Please explain why this statement contradicts other disclosure in your filing. For example, on page F-1 your independent registered public accounting firm represents that these financial statements are audited. Also, you reference Form 10-Q and state information and footnotes required by generally accepted accounting principles are not included. Revise accordingly. Notes to the Financial Statements, page F-6 14.Explain why you do not have income tax expense recorded in your statement of operations. Provide disclosure in accordance with ASC 740-10-50. General 15.We note that your bylaws state that the election of directors will take place at the annual meeting of the stockholders of the corporation and directors shall be elected by a plurality of the votes cast by the shares entitled to vote in the election. Given that you are currently owned by a single stockholder, please disclose whether there will be new directors nominated and voted upon at the next annual meeting. 16.We note your disclosure on page F-9 that that as a result of the Company’s management operating in Europe, some of the Company’s transactions occurred in Euros. However, we found no mention of your operations in Europe elsewhere in the prospectus. Please disclose the international markets that you operate in or intend to target. To the extent you continue to have operations in Europe, you should revise to discuss the commensurate laws and regulations related to the sale of your products in such jurisdictions and if applicable, any risks and consequences to the company associated with those laws and regulations.

17.Please supplementally provide us with copies of all written communications, as defined in Rule 405 under the Securities Act, that you, or anyone authorized to do so on your behalf, present to potential investors in reliance on Section 5(d) of the Securities Act, whether or not they retain copies of the communications. 18.We note that section 12.2 of your corporate bylaws identifies Nevada courts as the sole and exclusive forum for " any derivative action or proceeding brought on behalf of the Corporation". Please include a risk factor disclosing whether this provision applies to actions arising under the Securities Act or Exchange Act. In this regard, we note that

FirstName LastNameDiana Vasylenko Comapany NameE-Smart Corp. November 21, 2023 Page 5 FirstName LastName Diana Vasylenko E-Smart Corp. November 21, 2023 Page 5 Section 22 of the Securities Act creates concurrent jurisdiction for federal and state courts over all suits brought to enforce any duty or liability created by the Securities Act or the rules and regulations thereunder and Section 27 of the Exchange Act of 1934 provides that the federal courts have exclusive jurisdiction of Exchange Act claims. If the provision applies to Securities Act claims, please also revise your proxy statement/prospectus to state that there is uncertainty as to whether a court would enforce such provision. Please also ensure that the exclusive forum provision in your bylaws is consistent with your revised disclosure. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. Refer to Rules 460 and 461 regarding requests for acceleration. Please allow adequate time for us to review any amendment prior to the requested effective date of the registration statement. Please contact Inessa Kessman at 202-551-3371 or Robert Littlepage at 202-551-3361 if you have questions regarding comments on the financial statements and related matters. Please contact Mariam Mansaray at 202-551-6356 or Matthew Derby at 202-551-3334 with any other questions. Sincerely, Division of Corporation Finance Office of Technology cc: Devin Bone

Show Raw Text
United States securities and exchange commission logo
November 21, 2023
Diana Vasylenko
Director
E-Smart Corp.
7311 Oxford Ave
Philadelphia, PA 19111
Re:E-Smart Corp.
Registration Statement on Form S-1
Filed October 25, 2023
File No. 333-275161
Dear Diana Vasylenko:
            We have reviewed your registration statement and have the following comments.
            Please respond to this letter by amending your registration statement and providing the
requested information. If you do not believe a comment applies to your facts and circumstances
or do not believe an amendment is appropriate, please tell us why in your response.
            After reviewing any amendment to your registration statement and the information you
provide in response to this letter, we may have additional comments.
Form S-1 filed October 25, 2023
Cover page
1.On page 9 you indicate that you are not a “shell Company” within the meaning of Rule
405 because you have developed a business plan and real business operations. However,
on page 24 you state that you have not meaningfully commenced your proposed business
operations and will not do so until we have completed this offering. You appear to be a
shell company as defined in Rule 405, because you appear to have no or nominal
operations and no or nominal assets. As such, you should disclose that you are a shell
company on your prospectus cover page and add a risk factor that highlights the
consequences of shell company status and revise your risk factor disclosure accordingly.
2.On page 2 you indicate that you intend to apply to be traded on OTCQB, or OTCQX
markets.  On page 18 we note references of your intentions to apply to have the company's
shares quoted on the OTC Bulletin Board. Please remove all references to the OTCBB as
FINRA ceased operation of the OTCBB on November 8, 2021. See FINRA Regulatory
Notice 21-38.

 FirstName LastNameDiana Vasylenko
 Comapany NameE-Smart Corp.
 November 21, 2023 Page 2
 FirstName LastNameDiana Vasylenko
E-Smart Corp.
November 21, 2023
Page 2
Prospectus Summary, page 7
3.We note your disclosure here that masters interested in joining your platform should
contact you through your designated contacts and apply for inclusion in the database.
With the first reference to masters, please define the term master.  Additionally, since you
note that masters may apply for inclusion in the database, describe the criteria by which
applicants are measured, and whether you have had any applicants to date.
Risk Factors
"We may have limited abilities to compete against our competitors.", page 13
4.We note your disclosure on page 13 that "Notable competitors in our market include
Tattoo life, TATTOODO, TattooSocienty, TattoosAI.” Please revise your disclosure to
fully describe your competitive position with respect to each of your products. For
example, compare the specifications and search engine capabilities of your software with
the technology of its competitors. To the extent that you compare your performance
relative to competitors, please revise to specify the products or procedures to which you
are comparing your products. We note, for instance, that for some of the competitive
strengths you list on page 28, such as that E-Smart’s competitive strengths lie in its
comprehensive platform, time-saving features, AI technology integration, information and
inspiration resources, enhanced user experience, API offering, and focus on
professionalism and security, it is not clear to which other procedures you are comparing
your product or to what extent you have knowledge of the research and development
efforts of your competitors. Additionally, please explain to us how you determined that
these comparisons accurately reflect the current state of the competitive technology. We
also note that a significant majority of the companies you identified as competitors have
significantly larger client bases and longer operating histories than you. Please convey
additional information regarding your status relative to your competitors to provide
evidence for your claim that you have a competitive advantage. Additionally, explain why
you believe such comparison is useful for investors.
Description of Business, page 31
5.With respect to your objective of becoming a leader in the tattoo industry by offering your
AI textual tattoo idea generator via an API, provide appropriate context to investors
concerning what must be accomplished for you to become the leader. For example, if
revenue growth, product expansion or other achievements are necessary to be the leader,
please discuss this in quantitative terms.

6.Please revise your discussion of AI integration into your products to clarify whether you
utilize third-party open-source AI algorithms, and how they are used in your products. In
addition, provide risk factor disclosure addressing potential copyright or other risks
associated with AI generated content in the tattoo space.

 FirstName LastNameDiana Vasylenko
 Comapany NameE-Smart Corp.
 November 21, 2023 Page 3
 FirstName LastName
Diana Vasylenko
E-Smart Corp.
November 21, 2023
Page 3
7.Please revise this section to more clearly differentiate which aspects of your business are
aspirational and which have actually been implemented. In addition, clarify whether you
have entered into any agreements with any tattoo artists or connected any potential tattoo
customers to artists and the terms of those agreements. To the extent you have not, please
revise as appropriate. Finally, we note that your monetization strategy includes offering an
API for the AI textual tattoo idea generator. Please revise to clarify how you intend to
generate revenue from such an API and any other planned revenue streams.
8.Please revise your disclosure to describe in more detail your plan of operations for the
next 12 months. In this regard, please disclose any significant steps that must be taken or
any significant future milestones that must be achieved in order to accomplish your
objectives, including your anticipated timeline and expenditures for these events. Ensure
that you have consistently described throughout your document the businesses that you
plan to pursue, the extent to which you have any revenue or products, and the nature of
your current assets.
9.Please provide support for your disclosure that E-Smart incorporates cutting-edge AI
technology into its platform. To the extent any such assertions are management’s belief,
please clarify.
Report of Independent Registered Public Accounting Firm, page F-1
10.We note that your PCAOB registered public accounting firm is located in Lagos, Nigeria
and that your operations are in the U.S. and Europe. Please tell us whether your
accounting firm relied on the work of another auditor and the extent to which Olayinka
Oyebola & Co. performed audit procedures.
Statement of Operations, page F-3
11.Please clarify in the heading that the statement of operations covers the period from June
6, 2023 (Inception) to August 31, 2023.
Statement of Cash Flows, page F-5
12.Please explain your line item "Shares issued for related party debt conversion" for
$4,500.  This description does not agree with your description in the statement of changes
in stockholders' equity, which states "Common shares issued for cash" for $4,500.   Also,
referring to your basis in accounting literature, tell us why you believe this transaction
should be recorded in cash flows from operating activities.  Tell us how you consider ASC
230-10-50-3 to 50-6.

 FirstName LastNameDiana Vasylenko
 Comapany NameE-Smart Corp.
 November 21, 2023 Page 4
 FirstName LastName
Diana Vasylenko
E-Smart Corp.
November 21, 2023
Page 4
Note 2 - Summary of Significant Accounting Policies
Basis of Presentation, page F-6
13.On page F-6 you state, "The accompanying unaudited condensed financial statements
have been prepared in accordance with the rules and regulations (Regulation S-X) of the
Securities and Exchange Commission (the “SEC”) and with the instructions to Form 10-
Q. Accordingly, they do not include all of the information and footnotes required by
generally accepted accounting principles for complete financial statements."  Please
explain why this statement contradicts other disclosure in your filing.  For example, on
page F-1 your independent registered public accounting firm represents that these
financial statements are audited.  Also, you reference Form 10-Q and state information
and footnotes required by generally accepted accounting principles are not included.
Revise accordingly.
Notes to the Financial Statements, page F-6
14.Explain why you do not have income tax expense recorded in your statement of
operations.  Provide disclosure in accordance with ASC 740-10-50.
General
15.We note that your bylaws state that the election of directors will take place at the annual
meeting of the stockholders of the corporation and directors shall be elected by a plurality
of the votes cast by the shares entitled to vote in the election. Given that you are currently
owned by a single stockholder, please disclose whether there will be new directors
nominated and voted upon at the next annual meeting.
16.We note your disclosure on page F-9 that that as a result of the Company’s management
operating in Europe, some of the Company’s transactions occurred in Euros. However, we
found no mention of your operations in Europe elsewhere in the prospectus. Please
disclose the international markets that you operate in or intend to target. To the extent you
continue to have operations in Europe, you should revise to discuss the commensurate
laws and regulations related to the sale of your products in such jurisdictions and if
applicable, any risks and consequences to the company associated with those laws and
regulations.

17.Please supplementally provide us with copies of all written communications, as defined in
Rule 405 under the Securities Act, that you, or anyone authorized to do so on your behalf,
present to potential investors in reliance on Section 5(d) of the Securities Act, whether or
not they retain copies of the communications.
18.We note that section 12.2 of your corporate bylaws identifies Nevada courts as the sole
and exclusive forum for " any derivative action or proceeding brought on behalf of the
Corporation".  Please include a risk factor disclosing whether this provision applies to
actions arising under the Securities Act or Exchange Act. In this regard, we note that

 FirstName LastNameDiana Vasylenko
 Comapany NameE-Smart Corp.
 November 21, 2023 Page 5
 FirstName LastName
Diana Vasylenko
E-Smart Corp.
November 21, 2023
Page 5
Section 22 of the Securities Act creates concurrent jurisdiction for federal and state courts
over all suits brought to enforce any duty or liability created by the Securities Act or the
rules and regulations thereunder and Section 27 of the Exchange Act of 1934 provides that
the federal courts have exclusive jurisdiction of Exchange Act claims. If the provision
applies to Securities Act claims, please also revise your proxy statement/prospectus to
state that there is uncertainty as to whether a court would enforce such provision. Please
also ensure that the exclusive forum provision in your bylaws is consistent with your
revised disclosure.
            We remind you that the company and its management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence of
action by the staff.
            Refer to Rules 460 and 461 regarding requests for acceleration. Please allow adequate
time for us to review any amendment prior to the requested effective date of the registration
statement.
            Please contact Inessa Kessman at 202-551-3371 or Robert Littlepage at 202-551-3361 if
you have questions regarding comments on the financial statements and related matters. Please
contact Mariam Mansaray at 202-551-6356 or Matthew Derby at 202-551-3334 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Technology
cc:       Devin Bone